The document discusses several initiatives by RadioShack to increase consumer awareness and drive traffic to stores:
1) A grand opening process supported over 100 store locations in 2014 and led to a 74% sales increase in Boston.
2) Participation in Maker Faires helped position RadioShack as a DIY destination and engaged over 7,000 people in building projects.
3) A partnership with US Cellular aimed to increase rural store traffic through incentive programs and targeted marketing campaigns.
Each initiative provided tools, processes and customized support to stores for local marketing efforts.
David Spelman - Digital Marketing Portfolio David Spelman
This digital marketing portfolio outlines key performance indicators (KPIs) for various websites and marketing campaigns. For discount-london.com, marketing costs decreased 35% while net profit increased 71% due to a responsive redesign. Hospitalitylinechristmas.co.uk saw a 49% increase in unique users and 331% increase in product inquiries after becoming responsive. E-marketing campaigns had high open rates up to 25% and retargeting campaigns converted at 7%. Social media engagement was highest on Instagram while Facebook competitions drove brand reach. Landing page optimizations increased conversion rates from 2.49% to over 4%.
Nathan Trimbach - Digital Marketing Portfolio 2016Nathan Trimbach
Nathan Trimbach created several successful digital marketing campaigns for local businesses. These included using mobile ads and landing pages to acquire 43% of local massage customers, educating potential clients on infrared sauna services through Facebook video ads which increased conversion rates by 8-12%, and collecting over 30,000 leads in 4 months through consistent social media campaigns. Trimbach also optimized YouTube content to increase subscriber growth by 300% and developed targeted Facebook ad campaigns that decreased customer acquisition costs.
This document is Anya Gonzales' growth marketing portfolio as Head of Growth Marketing at Jhana, a B2B manager development company. It outlines four growth marketing campaigns she ran, including offering flashcards on remote work which created 22 sales opportunities, and a webinar on unconscious bias with over 300 registrants. It also shares lessons learned, such as prospects being more likely to sign up for a demo after receiving content. The portfolio aims to showcase Anya's successes in tripling inbound leads through tested growth marketing approaches and experimentation.
The document provides details on creating a customer journey-based marketing plan to sign up new customers for Udacity's Digital Marketing Nanodegree Program (DMND). The plan aims to obtain 300 signups using a $50,000 budget over one quarter. It outlines target personas, phases of the customer journey, marketing tactics, budget allocation across phases, and key metrics to evaluate campaign performance. The highest spending and sales are projected for the "Desire" phase through Facebook advertising. The overall campaign ROI is calculated to be positive.
Digital Marketing Portfolio for Liau Yun QingYun Qing Liau
Digital Marketer in Singapore from B2B journalism and B2C content marketing background.
Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.
The document discusses several initiatives by RadioShack to increase consumer awareness and drive traffic to stores:
1) A grand opening process supported over 100 store locations in 2014 and led to a 74% sales increase in Boston.
2) Participation in Maker Faires helped position RadioShack as a DIY destination and engaged over 7,000 people in building projects.
3) A partnership with US Cellular aimed to increase rural store traffic through incentive programs and targeted marketing campaigns.
Each initiative provided tools, processes and customized support to stores for local marketing efforts.
David Spelman - Digital Marketing Portfolio David Spelman
This digital marketing portfolio outlines key performance indicators (KPIs) for various websites and marketing campaigns. For discount-london.com, marketing costs decreased 35% while net profit increased 71% due to a responsive redesign. Hospitalitylinechristmas.co.uk saw a 49% increase in unique users and 331% increase in product inquiries after becoming responsive. E-marketing campaigns had high open rates up to 25% and retargeting campaigns converted at 7%. Social media engagement was highest on Instagram while Facebook competitions drove brand reach. Landing page optimizations increased conversion rates from 2.49% to over 4%.
Nathan Trimbach - Digital Marketing Portfolio 2016Nathan Trimbach
Nathan Trimbach created several successful digital marketing campaigns for local businesses. These included using mobile ads and landing pages to acquire 43% of local massage customers, educating potential clients on infrared sauna services through Facebook video ads which increased conversion rates by 8-12%, and collecting over 30,000 leads in 4 months through consistent social media campaigns. Trimbach also optimized YouTube content to increase subscriber growth by 300% and developed targeted Facebook ad campaigns that decreased customer acquisition costs.
This document is Anya Gonzales' growth marketing portfolio as Head of Growth Marketing at Jhana, a B2B manager development company. It outlines four growth marketing campaigns she ran, including offering flashcards on remote work which created 22 sales opportunities, and a webinar on unconscious bias with over 300 registrants. It also shares lessons learned, such as prospects being more likely to sign up for a demo after receiving content. The portfolio aims to showcase Anya's successes in tripling inbound leads through tested growth marketing approaches and experimentation.
The document provides details on creating a customer journey-based marketing plan to sign up new customers for Udacity's Digital Marketing Nanodegree Program (DMND). The plan aims to obtain 300 signups using a $50,000 budget over one quarter. It outlines target personas, phases of the customer journey, marketing tactics, budget allocation across phases, and key metrics to evaluate campaign performance. The highest spending and sales are projected for the "Desire" phase through Facebook advertising. The overall campaign ROI is calculated to be positive.
Digital Marketing Portfolio for Liau Yun QingYun Qing Liau
Digital Marketer in Singapore from B2B journalism and B2C content marketing background.
Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.
Digital Marketing Training Institute - My Digital PlanRajeev Saini
My Digital Plan is a Digital Marketing Training Institute that provide digital marketing training to students, professional and corporate, business and agencies and we also provide online reputation management services.
This document outlines the key elements of a successful marketing plan in 15 sections:
1. Executive summary highlighting target customers, value proposition, distribution, promotions, conversions, and financial projections.
2. Target market analysis focusing on customer needs and generating 80% of revenue from 20% of customers.
3. Unique selling proposition that separates your offering and makes it indispensable.
4. Pricing and positioning strategy reflecting your brand and competitiveness.
5. Distribution methods both direct and indirect.
6. Promotional strategies tailored to your target market.
7. Online marketing including SEO, paid ads, social media, and keywords.
8. Conversion strategy to increase sales from prospects.
9
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Digital Marketing Plan for Tour and Travel AgencyPamuji Jailani
The document provides a digital marketing strategy and plan for LilyTours travel company. It outlines the key stages of reaching, engaging, and converting online audiences. It recommends tools like the website, social media, email marketing and marketplaces. Specific tactics are proposed for each channel, including content creation, paid ads, SEO optimization and tracking metrics. A timeline, social media post plan, and budget are included to implement the strategy over the next few months. The overall goal is to generate new leads, increase sales, brand awareness and customer loyalty through an integrated digital approach.
Facebook marketing is growing rapidly but still in its infancy compared to search marketing. This document outlines a 3-step process to build successful Facebook marketing: 1) Define business aims and objectives like increasing brand awareness or leads/sales, 2) Build a great Facebook page with tools like Tab Site and Push Social, 3) Advertise to targeted audiences using Facebook ads and retargeting. Microtargeting software is key to quickly identifying the most effective ad campaigns. A case study shows how Lakes Cottage Holidays used these techniques to gain over 9,000 likes and thousands of emails in 2 months at low cost.
The document provides a summary of digital marketing and website development services by an agency. It summarizes several successful social media marketing campaigns across different industries that met business objectives like increasing sales, reservations, or brand awareness. It also summarizes Google Ads campaigns that generated high numbers of leads and conversions. The document highlights idea generation and website development work for clients across industries like healthcare, real estate, FMCG, jewelry, IT/ITeS, and wellness. Screenshots of developed websites are included.
BrandSchool has provided digital marketing training to employees of many large companies across various industries in Africa. The Professional Diploma in Digital Marketing course consists of 10 modules that cover key topics in digital marketing including search engine optimization, social media, email marketing, mobile marketing, and developing an integrated digital marketing plan. The course aims to teach students how to harness the power of digital channels and apply digital concepts across marketing functions.
Components Of Digital Marketing StrategyCraig Feigin
A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. There are some components Of Digital Marketing Strategy which can make them stronger and effective.
http://craig-feigin.com/
The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.
Ran Armon digital marketing plan templateRan Armon
This document outlines GWT Corp's 2017 digital marketing plan. It discusses strategies for social media including growing followers on Facebook, Pinterest, Twitter, and Instagram. It recommends changing the email marketing platform to MailerLite to save money and gain additional features. Content strategies for branded bi-weekly emails are provided. The document also discusses automating workflows for new subscribers and VIP customers. Web analytics tools like Google Tag Manager and Facebook Pixel are recommended to track user activity and create re-marketing audiences. Finally, keyword research, sales funnels, and re-marketing strategies are mentioned.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
The document outlines the digital marketing plan for ABC Laundry with objectives of creating awareness and generating sales. Key goals include SEO, blogs, Facebook ads and Google ads. Targets are 3000 monthly visits and 20 conversions per day. Research identified the target audience as males and females aged 25-45 who are away from home, single, expats or entrepreneurs with incomes over 10 lacs. The marketing team and budgets for content, ads, and requirements are defined. The process details blog content creation and promotion through SEO and social media, with a schedule across different channels. Month 1 SEO actions include competitor analysis and website optimization diagnostics.
This presentation of digital marketing make your all quires clear basically what is it what are the social plate form there we use it or at the end why digital marketing is most important in this era.
This document outlines a 150-hour training course in digital marketing. The training will provide extensive instruction in content marketing, social media marketing, search engine optimization, and paid advertising. Students will learn to design, measure, and improve various digital marketing campaigns. They will also gain hands-on experience creating blogs, videos, social media pages and paid ads. The training aims to ensure 100% job placement for students in local or online marketing roles.
This document provides an overview of preparing for a career in digital marketing, including why choose this career path, the key digital marketing channels, what employers expect from digital marketing professionals, the job market outlook, and details on an integrated digital marketing course that provides classroom training, placement assistance, and opportunities to learn from experienced faculty.
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
This document provides information about Jinyoung Kim's cultural experience, language skills, professional skills, and work samples. It shows that she is highly proficient in Korean and English, and has experience in areas such as localization, digital marketing, project management, and content creation. A campaign case study details how she helped increase fans and readers for a New York City tour guide Facebook page and websites by providing seasonal tips, event suggestions, and restaurant recommendations. Samples of her writing, photography, and Photoshop work are also included, along with her contact information.
O documento apresenta o portfólio de Felipe Fernandes, um marketing de 28 anos. Ele se formou em marketing e tem experiência em consultoria e estágio. Seu portfólio inclui amostras de peças para web, merchandising e redes sociais criadas para várias empresas, além de seus contatos.
Digital Marketing Training Institute - My Digital PlanRajeev Saini
My Digital Plan is a Digital Marketing Training Institute that provide digital marketing training to students, professional and corporate, business and agencies and we also provide online reputation management services.
This document outlines the key elements of a successful marketing plan in 15 sections:
1. Executive summary highlighting target customers, value proposition, distribution, promotions, conversions, and financial projections.
2. Target market analysis focusing on customer needs and generating 80% of revenue from 20% of customers.
3. Unique selling proposition that separates your offering and makes it indispensable.
4. Pricing and positioning strategy reflecting your brand and competitiveness.
5. Distribution methods both direct and indirect.
6. Promotional strategies tailored to your target market.
7. Online marketing including SEO, paid ads, social media, and keywords.
8. Conversion strategy to increase sales from prospects.
9
Here's a our casestudy of Resort Marketing. How a digital marketing agency provides you with a unique combination of a customized strategy and flawless execution to grow your business.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Digital Marketing Plan for Tour and Travel AgencyPamuji Jailani
The document provides a digital marketing strategy and plan for LilyTours travel company. It outlines the key stages of reaching, engaging, and converting online audiences. It recommends tools like the website, social media, email marketing and marketplaces. Specific tactics are proposed for each channel, including content creation, paid ads, SEO optimization and tracking metrics. A timeline, social media post plan, and budget are included to implement the strategy over the next few months. The overall goal is to generate new leads, increase sales, brand awareness and customer loyalty through an integrated digital approach.
Facebook marketing is growing rapidly but still in its infancy compared to search marketing. This document outlines a 3-step process to build successful Facebook marketing: 1) Define business aims and objectives like increasing brand awareness or leads/sales, 2) Build a great Facebook page with tools like Tab Site and Push Social, 3) Advertise to targeted audiences using Facebook ads and retargeting. Microtargeting software is key to quickly identifying the most effective ad campaigns. A case study shows how Lakes Cottage Holidays used these techniques to gain over 9,000 likes and thousands of emails in 2 months at low cost.
The document provides a summary of digital marketing and website development services by an agency. It summarizes several successful social media marketing campaigns across different industries that met business objectives like increasing sales, reservations, or brand awareness. It also summarizes Google Ads campaigns that generated high numbers of leads and conversions. The document highlights idea generation and website development work for clients across industries like healthcare, real estate, FMCG, jewelry, IT/ITeS, and wellness. Screenshots of developed websites are included.
BrandSchool has provided digital marketing training to employees of many large companies across various industries in Africa. The Professional Diploma in Digital Marketing course consists of 10 modules that cover key topics in digital marketing including search engine optimization, social media, email marketing, mobile marketing, and developing an integrated digital marketing plan. The course aims to teach students how to harness the power of digital channels and apply digital concepts across marketing functions.
Components Of Digital Marketing StrategyCraig Feigin
A digital marketing strategy can bring outstanding success if implemented correctly either locally or globally. There are some components Of Digital Marketing Strategy which can make them stronger and effective.
http://craig-feigin.com/
The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.
Ran Armon digital marketing plan templateRan Armon
This document outlines GWT Corp's 2017 digital marketing plan. It discusses strategies for social media including growing followers on Facebook, Pinterest, Twitter, and Instagram. It recommends changing the email marketing platform to MailerLite to save money and gain additional features. Content strategies for branded bi-weekly emails are provided. The document also discusses automating workflows for new subscribers and VIP customers. Web analytics tools like Google Tag Manager and Facebook Pixel are recommended to track user activity and create re-marketing audiences. Finally, keyword research, sales funnels, and re-marketing strategies are mentioned.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
The document outlines the digital marketing plan for ABC Laundry with objectives of creating awareness and generating sales. Key goals include SEO, blogs, Facebook ads and Google ads. Targets are 3000 monthly visits and 20 conversions per day. Research identified the target audience as males and females aged 25-45 who are away from home, single, expats or entrepreneurs with incomes over 10 lacs. The marketing team and budgets for content, ads, and requirements are defined. The process details blog content creation and promotion through SEO and social media, with a schedule across different channels. Month 1 SEO actions include competitor analysis and website optimization diagnostics.
This presentation of digital marketing make your all quires clear basically what is it what are the social plate form there we use it or at the end why digital marketing is most important in this era.
This document outlines a 150-hour training course in digital marketing. The training will provide extensive instruction in content marketing, social media marketing, search engine optimization, and paid advertising. Students will learn to design, measure, and improve various digital marketing campaigns. They will also gain hands-on experience creating blogs, videos, social media pages and paid ads. The training aims to ensure 100% job placement for students in local or online marketing roles.
This document provides an overview of preparing for a career in digital marketing, including why choose this career path, the key digital marketing channels, what employers expect from digital marketing professionals, the job market outlook, and details on an integrated digital marketing course that provides classroom training, placement assistance, and opportunities to learn from experienced faculty.
Learn How to Develop your Social Media Strategy in 10 StepsThink Digital First
Taking the time to discover how your customers would like you to engage on social media is no longer an option. You now need to develop a social media strategy that will generate meaningful and real returns for your business. In this webinar warren will take you through The 10 steps in developing a strategic social media are:
1. Align with the business
2. Discover opportunities
3. Define goals
4. Identify KPIs
5. Assign values to KPIs
6. Decide on channels
7. Determine tactics
8. Select analytics
9. Roll out strategy
10. Measure and refine
Start by listening
Many companies view social media as “build it and they will come”. They create channels on Facebook, Twitter and YouTube and start broadcasting their message, expecting a mass of new fans and interaction. It doesn’t happen!
Participation on social media first requires you to do research, observe and listen. Conversations are already taking place about your products, brand, competitors etc. Using a combination of both social and traditional tools, discover, listen, learn, and engage directly with customers. Allow this intelligence and insight to dictate your engagement strategies.
About Warren Knight; Entrepreneur and Business Growth Consultant
I've been involved in the creative industry for 22 years and for the last seven years I've specialised as a "Business Growth" coach in helping small businesses sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce.
Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.
This document provides information about Jinyoung Kim's cultural experience, language skills, professional skills, and work samples. It shows that she is highly proficient in Korean and English, and has experience in areas such as localization, digital marketing, project management, and content creation. A campaign case study details how she helped increase fans and readers for a New York City tour guide Facebook page and websites by providing seasonal tips, event suggestions, and restaurant recommendations. Samples of her writing, photography, and Photoshop work are also included, along with her contact information.
O documento apresenta o portfólio de Felipe Fernandes, um marketing de 28 anos. Ele se formou em marketing e tem experiência em consultoria e estágio. Seu portfólio inclui amostras de peças para web, merchandising e redes sociais criadas para várias empresas, além de seus contatos.
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
This document is Kendall Williams' portfolio which outlines her work experience, education, and samples of marketing plans and web projects she has completed. The marketing plan summary includes:
1) An executive summary stating the goals of sharing Loma Linda University's mission and connecting with target audiences.
2) A business review identifying strengths like reputation and weaknesses like website presence.
3) Descriptions of target audiences including graduate students, patients, and healthcare professionals.
4) Marketing objectives to attract and retain students by promoting the unique aspects of Loma Linda.
5) An overview of marketing tools and a $63,000 budget with a projected 169% return on investment.
Online Seller Wales Newport - 30th April, University of South WalesDaytodayebay
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website that Sells
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
This document discusses social media and search engine marketing for real estate. It provides an overview of KiloBytes Technologies and their services including search engine optimization, social media optimization, and online marketing through Google and Bing. It then discusses the benefits of SEO for generating traffic and potential business. The document also outlines key statistics about social media usage and its importance for real estate marketing through activities like Facebook, blogs, and increasing traffic, customer service, and sales. Finally, it discusses pay per click management and provides examples case studies of clients who achieved leads, prospects, and increased business through SEM campaigns.
[Webinar] The growth playbook from $0 to $1 billion - with Mike VolpeUserTesting
Mike Volpe, former CMO and founding team member at HubSpot shares what he learned growing the company from zero to over 15,000 customers and a $1 billion valuation.
How LinkedIn built a Community of Half a BillionAatif Awan
Traction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.
LinkedIn grew from 500,000 members in 2003 to over 500 million members in 2016 through focus on multiple growth channels and principles of product quality. The growth team identified viral growth through member connections and search engine optimization of profiles as initial core growth channels. They emphasized measuring all growth tactics back to core metrics like member retention and economic value. Continuous testing and prioritization across growth channels helped optimize and sustain rapid expansion internationally.
it is the t for them who feel they cant do anything but which makes you hay when you willsee it it is very bad that is known as social you cant think what can it do for you inyour life you can understand even i can understand
Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedInTraction Conf
LinkedIn grew from 500,000 members in 2003 to over 500 million members in 2016 through focusing on quality growth over quantity and investing in multiple scalable growth channels. The company identified viral growth through member connections and search engine optimization of profiles as its initial core growth channels. LinkedIn also emphasized continuous experimentation through A/B testing of new growth strategies and prioritizing efforts based on their potential impact on the core goal of creating economic opportunities for members.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
The document discusses how the internet has fundamentally changed business and marketing. It notes that 61% of global internet users research products online, and businesses can no longer survive with just 1-2 online channels. The document then promotes a proprietary "Blue Dress" program that claims to provide full internet saturation and optimization across 50+ online channels through secret viral recipes and weekly management to drive leads, sales, and top search engine rankings. It provides examples of clients who significantly increased key metrics like website visits, revenue, social engagement through the program.
Link Moser has over 15 years of experience in real estate sales, marketing, and business ownership. He is currently a broker associate at Keller Williams Metropolitan where he has helped grow teams and sales. Moser also owns a marketing consultancy called Windhill Design LLC where he develops marketing strategies utilizing technologies like SEO, PPC, and website development.
Lessons learned from growing LinkedIn to 400m members - Growth Hackers Confer...Aatif Awan
Aatif Awan, Head of Growth & International products at LinkedIn, shares LinkedIn's growth story, why principles matter more than tactics and other lessons learned from growing to 400M members.
Why Digital Marketing is important for your business: -
1. Reaches People Where They Spend Their Time & Money
2. More Targeted
3. Can Be Hyper-Personalized
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
LinkedIn for Economic Development OrganizationsLinkedIn
Learn from your peers and maximize your team’s success on LinkedIn.
LinkedIn’s advertising products provide economic developers the opportunity to reach and engage critical stakeholders like industry executives, site selectors, and other professional audiences at scale in a safe, professional context.
Join the LinkedIn team for a customer panel and discussion moderated by LinkedIn’s Director of Government & Advocacy, Dan Horowitz.
You will learn directly from marketers at the Tennessee Department of Economic and Community Development and Rock Hill Economic Development Corporation, SC as they discuss:
• How they leveraged LinkedIn to drive meaningful results for their organization
• How they defined success
• Insight into the metrics they used to measure and report on their campaigns.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
This document provides information about digital marketing services from Zoom Web Media. It discusses their global presence and team specializing in end-to-end digital marketing solutions. Key aspects of their approach include search engine optimization, paid search advertising, social media marketing, remarketing, and email marketing. The goal is to help clients achieve organic growth, paid conversions, and brand awareness online through an integrated digital marketing strategy.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
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2. THE NUMBERS
• MiningPeople.com.au: Directly responsible for executing and managing online
marketing campaigns resulting in 7,433 new signups in year 1 (Jan 2011 to
Dec 2011).Almost doubled this acquisition rate the following year (Jan 2012
to Dec 2012) with 12,979 registrations.Also generated 33,422 new email
subscribers across the two year period.
• MiningSalaries.com.au: Directly responsible for executing and managing online
marketing campaigns resulting in 1,806 new users in year 1 (Jan 2011 to Dec
2011).The following year (Jan 2012 to Dec 2012), acquired another 5,239
new users resulting in a 290% growth year on year.
• fifobids.com.au: Directly responsible for executing and managing email
marketing campaigns resulting in user profile completion to go from an
average of 52.1% to 59. 5% in a 3 month period (Feb 2013 to Apr2013). In
the same 3 month period, number of users went from 33,855 to 42,234
resulting in a +25% growth.
3. FACEBOOK MARKETING
• In a 3 month period, reached 218,282
potential customers on Facebook using
creative post’s
• In a 3 month period, engaged (clicks,
comments, shares) over 8,200 potential
customers
• In a 3 month period, budgeted and managed
over $3000 worth of advertising spend on
promoted Facebook posts
• In a 3 month period, strategised, managed
and implemented over 50 Facebook posts
(Examples to the right)
4. INTHE MEDIA
Text
The number of new workers signing up for candidate auction website
FIFObids more than doubled in April.
Some 3,532 new workers signed up to the site in April, up from 1,695 in
March, which took the total number of workers in its database to 40,185.
The biggest sequential increase was in Queensland, where the total
candidate pool increased 18% to 6,009, followed by Victoria (up 8.6% to
4,020), NSW (up 8.1% to 4,280), and WA (up 7.9% to 13,965).
ShortList.net.au article (paywall)
I worked with FIFObids.com.au from Feb to May
5. SEARCH
• Managed in total over $70,000 in Google
Adwords spend
• Keyword strategy, budget strategy,
implementation and maintained over 6
Adwords campaigns for various web
properties. Used conversion tracking where
possible
• In a 12 month period, generated over 7000
leads directly from a Google Adwords
campaign
• Came runner-up at Edith Cowan University
in the official “2010 Google Online Marketing
Challenge”.Was team captain and won the
“best blog” category
6. CONTENT MARKETING
• Created a Wordpress blog MPi LIFE to
engage a database of 20,000 bluecollar
miners
• Created a personal blog for the Managing
Director to help him engage with other
executives
• Managed 6 writers to create over 80 articles
and engagement campaigns to push through
the blog and company social channels
• KPI’s include engagement metrics such as
number of comments per post, Job
applications on company website from
referral traffic and page views for each post
7. TESTIMONIAL
Text
Elliot has been instrumental in setting up our On-line Marketing
platforms and as a result of many of Elliot’s marketing initiatives we
have found an increase in our active candidate base. Elliot listens
well, is quick on the uptake for a new industry and new systems
and added value very quickly.
I have personally found him to be a very inspiring and motivating
young man and I am sure many on our team would agree.
Sue Heather
Business Services Manager @ Mining People International
8. EMAIL MARKETING
• Have used email and content marketing
effectively to engage over 90,000 unique
recipients (B2C)
• Have used email and content marketing
effectively to engage over 15,000 unique
recipients (B2B)
• Strategised and managed over 260 email
marketing campaigns
• measured and reported metrics such as
open rates & click through rates influenced
subject lines and send times
9. EMAILTEMPLATE 1
Clear call to
actions
Using images as a
communication
tool
Clear headlines
“On-brand”
look and feel
Integrating
Social Channels
with email
10. EMAILTEMPLATE 2
A clear
call to
action
Engaging
headline
Mobile
Friendly
HTML
sidebars
Using images as a
communication
tool
11. TESTIMONIAL
Text
Elliot is a forward-thinking marketer doing a great job at Mining
People International creating brand awareness and meaningful
client connections. I’ve been working with Elliot in particular to add
consistency and purpose to a range of communications, and he
always provides intelligent instruction and thoughtful feedback.
He’s also been championing new technologies like online
document collaboration, which paves the way for his efficient
approach to a busy portfolio. Not only this, but he’s an easy going
fellow who likes to have a chat and share a bit of himself, which
makes him great to work with. I recommend Elliot highly.
Adam Finlay
Writing, editing and content analysis specialist
12. EMAILTEMPLATE 3
Using custom
merge tags
creates a
tailored
message for
the recipient
Mobile
Friendly
HTML
templates
Using images as a
communication
tool
14. TESTIMONIAL
Text
Elliot has an infectious passion for his online marketing industry
and a huge knowledge and energy which he pours into his
creativity. With an amazing ability to understand corporate
business needs incredibly quickly for his young years, he has
given our company the online marketing exposure it needed
bringing us closer to all our clients. A hands-on leader and mentor
with a charming well-liked manner, Elliot educates himself
constantly to be the best he can.
Sach Corbett
Business Development Administrator @ Mining People international
15. DATA & ANALYTICS
• Have used Google Analytics to measure 5
website profiles.
• Identified metrics that matter to the business
and exported to a monthly marketing report
• Trained key stake holders to be able to
identify trends and insights within web
analytics that matter to ROI
16. TECHNOLOGY
• Integrated Google Docs into my employers company to enhance collaboration amongst
employees and external clients.Also used for project management between myself and
management team
• GoTo Meeting, Mailchimp, BaseCamp project management software and Wordpress are some
other cloud based technologies I’ve used and implemented into business processes