The document is a social media marketing proposal outlining a campaign to enhance a client's online presence through modern digital marketing techniques. It details the project's objectives, scope of services, and various packages offered, including pricing and specific services like content creation and social media calendar management. The proposal emphasizes the team's commitment to delivering quality results and establishing a strong brand identity for the client.

1. SOCIAL MEDIA
MARKETING PROPOSAL
PROJECT PROPOSAL: RESPECTED CLIENT AND TEAM
PRESENTED BY – IMAGE BUILDING AND ETIQUETTE
MAPPING

2. Cover Letter for
Social Media Marketing Proposal
Dear Team,
Thanks for reaching to us for social media marketing campaign required by your firm . We understand to thrive highly competitive market.
Your company needs an attractive online campaign.
We are offering modern solution with combination of web marketing, email and digital marketing techniques that will assure your
landing/home page with quality traffic and increased Facebook marketing audience leads.
Our team of highly innovative professional promise to deliver you with instant results in such extremely competitive market. We help you in -
Increasing your social media presence
Promoting your engaging content at all major digital websites
Our firm Image Building and Etiquette Mapping has reputation of satisfying client across the globe. We believe in going beyond client’s
expectation by optimum utilization of our website ranking strategies.
Feel free to contact in case of any issue in context of improving the visibility of your home or landing page. We look forward to get positive
response from you soon.

3. TABLE OF CONTENTS
PROJECT OVERVIEW
Project Context
Project Objectives
SCOPE OF SERVICES
Discovery Session
Marketing Research
Content Creation
Social Media Calendar management
Execution
YOUR INVESTMENT
COMPANY OVERVIEW
About Us
Our Team
CONTRACT
NEXT STEPS

4. 1. PROJECT OVERVIEW
• PROJECT CONTEXT
• PROJECT OBJECTIVES

5. PROJECT CONTEXT FOR
SOCIAL MEDIA MARKETING PROPOSAL
We have identified that your firm requires the
mentioned below digital branding support:
Effective digital marketing campaign
Increase the number leads into conversations
Increase engagement and influence in social
media communities
Increase the social media presence

6. PROJECT OBJECTIVES FOR SOCIAL MEDIA MARKETING
An effective digital marketing campaign requires well thought campaign objectives, careful campaign objectives
expertise in social media, advanced and compelling content, research skill, campaign implementation and
tracking procedures, so the objectives for the goal achievement are:
MANAGING PAGES AND CONVERSATION
We will focus on growing your community by posting compelling
content and engaging conversations.
OPTIMIZING NEWS FEED
We will optimize your news feed in order to
improve conversions.
ADVERTISING KEY METRICS
We will track. monitor the performance of social media platform
accounts. Campaigns and lead nurturing.

7. 2. SCOPE OF SERVICES
• DISCOVERY SESSION
• MARKETING RESEARCH
• CONTENT CREATION
• SOCIAL MEDIA CALENDAR MANAGEMENT
• EXECUTION

8. DISCOVERY SESSION
Image Building and Etiquette Mapping, we hold a Discovery Session with every single one of our new
clients. It helps us to get an understanding of your business, goals and objectives of your branding project.
The Discovery Session also allows the whole team to pitch in, making sure everybody is on the same page
with the project.
UNDERSTANDING OF YOUR BUSINESS
UNDERSTANDING BUSINESS GOALS AND OBJECTIVES
MARKETING PLANNING
CREATING STRATEGIES ACCORDING PLAN
MANAGEMENT OF CONTENT FOR THE MARKETING

9. MARKETING RESEARCH
We conduct a holistic analysis of your domain trends, competition, target audience, and business potential. Our data-
driven strategy helps you to make the most of the marketing efforts. Our R & D team shall further research the correct
hashtags and current trending topics according to your business domain and share a marketing report. On the basis of
our research our content team shall draft the content for your business micro niche.
ANALYSIS OF YOUR DOMAIN TRENDS, COMPETITION, TARGET
AUDIENCE, AND BUSINESS POTENTIAL.
CREATING STRATEGY ACCORDING ANALYSIS REPORT
RESEARCH & DEVELOPMENT TEAM SHALL FURTHER RESEARCH
THE CORRECT HASHTAGS AND CURRENT TRENDING TOPICS.
ON THE BASIS OF OUR RESEARCH OUR CONTENT TEAM SHALL
DRAFT THE CONTENT FOR YOUR BUSINESS MICRO NICHE.

10. CONTENT CREATION
A well-written content increases brand awareness and enhances conversion potential.. We curate varied types of content like
website content, social media content, blog content, article content, marketing campaign content, info graphic content, video
content, eBook content, module content, presentation content and all other types of marketing material content for websites
and apps based on the type of business (B2B or B2C), industry, competition in the market, and algorithmic requirement.
Determine the Purpose of Content
Creating Useful and Quality Content
Utilize Photos and Multimedia
Implementing an SEO key words
Tracking and Analysing Content

11. SOCIAL MEDIA CALENDER MANAGEMENT
Our integrated Social Media Marketing services approach towards developing and sharing content to gain user attention and
achieve your branding goals. We develop creative and location-centric paid campaigns to attract the viewers. With proper
hashtags and relevant filtering, we ensure to boost quality traffic to your website and social media handles.
PLANNING CONTENT IN CALENDAR FORMAT
OUR INTEGRATED SOCIAL MEDIA MARKETING SERVICES APPROACH
TOWARDS DEVELOPING AND SHARING CONTENT IN THE FORM OF
TEXTS AND IMAGES.
WE DEVELOP CREATIVE AND LOCATION-CENTRIC PAID CAMPAIGNS TO
ATTRACT THE VIEWERS.
USING PROPER HASHTAGS AND RELEVANT FILTERING, WE ENSURE TO
BOOST QUALITY TRAFFIC TO YOUR WEBSITE AND SOCIAL MEDIA
HANDLES.
NOTE: ENGAGEMENT WITH AUDIENCE IS THE REAL MARKETING TOOL
REQUIRED TO BE HANDLED BY OUR ESTEEMED CLIENTS.

12. EXECUTION
We establish social media accounts by posting quality content. Invite people you know to follow you.
Posting regularly and develop an editorial calendar you can use to plan content in advance.
OUR COLLABORATIVE WORK APPROACH COMPRISES OUR
MARKETING STRATEGY AND YOUR BUSINESS INSIGHTS.
OUR CREATIVE CAMPAIGNS REFLECT YOUR BRAND
AESTHETICS AND PRODUCE A STRONG IMPACT ON THE
AUDIENCE.
OUR TEAM SHALL POST THE CREATIVE ON YOUR VARIOUS
SOCIAL MEDIA HANDLES AS PER THE CALENDAR SHARED
WITH YOU.
OUR EXECUTION OF POSTING CREATIVE, BLOGS, ARTICLES
AND OTHER DIGITAL MARKETING CONTENT SHALL BE
EXECUTED ACCORDING TO THE CALENDAR SHARED TO OUR
CLIENT BY OUR TEAM.

13. 3. YOUR INVESTMENT

14. YOUR INVESTMENT
SOCIAL MEDIA MARKETING PROPOSAL
PACKAGES BASIC PRO ADVANCED
PURPOSE Ideal For Start-up Ideal for Growing Business Ideal for Enterprise Business
DESCRIPTION • Social Media handle creation
• Instagram
• Facebook | LinkedIn Banner
• Content + Creative Design
• Inner | Outer Copy Content
• 15 Posts
• 15 Stories
• 1 Blog
• Hashtags
• Keywords
• Social Media handle creation
• Instagram
• Facebook| LinkedIn Banner
• Content + Creative Design
• 18 posts
• 5 Quotes
• 18 stories
• 2 Blogs
• Hashtags
• Keywords
• Social Media handle creation
• Instagram
• Facebook | LinkedIn Banner
• Content + Creative Design
• 20 posts
• 7 Quotes
• 25 Stories
• 3 Blogs
• Hashtags
• Keywords
PRICE 18,500 / INR + GST 25,500/ INR + GST 28,500/ INR + GST

15. MARKETING PLATFORMS
SOCIAL MEDIA HANDLES
1) YouTube
2) Medium
3) Quora
4) KOO
5) Twitter
6) The Dots
7) Telegram
8) Milkshake
9) Taringa
10) Kiwi box
11) Reddit
12) Bubbly
13) Tumblr
14) Xing
15) Flickr
16) Rumble
17) Spotify (Podcast)
18) Coach surfing
19) Mentza
20) Blog
21) Hub spot
22) Vimeo
23) Hootsuite
24) Angel List
25) Product Hut

16. 4. COMPANY OVERVIEW

17. ABOUT US
SOCIAL MEDIA MARKETING PROPOSAL
Who We are
Image Building and Etiquette Mapping delivers quality service to corporates and professional
start up organizations. We started out with the intent to ensure that entrepreneurs and
corporate houses achieve their business goals, irrespective of the current market situation. We
are catalysts in the process of transforming names into strong brands and helping them create
a strong digital presence.
VISION – WE OFFER CATHARTIC GROWTH THROUGH DIGITAL EXCELLENCE
MISSION – GROWTH OF CUSTOMER BY DIGITAL DISRUPTION
OUR VALUES TRUSTED PARTNER , DIGITAL EXCELLENCE

18. 5. CONTRACT

19. CONTRACT FOR
SOCIAL MEDIA MARKETING PROPOSAL
Mutual Cooperation
We agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website
Terms of Payment
Fifty present of initial fees at the point of contract signing and it will act as deposit
Remaining 50% has to be submitted after project completion
Plans and Cancellation
Right modify, reject, cancel or stop of any point process but are imbibed to reimburse us all costs and expenses
Confidentiality
All efforts to preserve confidentiality of information.
Terms and Termination
This agreement should commence from date _____ and shall continue _______ till termination by either party by not less
than 60 days notice given in writing.

20. 6. NEXT STEPS

21. NEXT STEPS
SOCIAL MEDIA MARKETING PROPOSAL
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be
fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance we will send you the separate copy of the signed contract for your record
Feel free to contact
Signature Signature
Ms. Niraalee Shah
Founder Founder
Image Building and Etiquette Mapping

22. CONTACT US
WEBSITE – www.niraaleeshah.com
EMAIL US – ibem.contentservices@gmail.com
WHATSAPP - +91 99671 96174