This document provides tips on using social media for business and personal branding. It discusses major platforms like Facebook, Instagram, Pinterest, YouTube and Twitter. The key points are: - Social media is important with over 850 million Facebook users and 400 million tweets daily. Engaging on social media can increase customer spending by 20-40%. - Social media should be used to keep clients informed, stay top of mind, and advance your personal brand. - Platforms like Facebook, Instagram, Pinterest and YouTube are best for visual storytelling and growing your portfolio and audience. Twitter, Vine and hashtag chats provide opportunities for networking and exposure. - Consistency, using visuals and developing a posting

1. StyletheWorldSocialMedia
By @MrMikeStreet

2. Who is Mike Street?
Digital Strategist
Blogger
Help Brands Win

3. People/Brands I’ve Worked With

4. Let’s Begin

5. Social Media
You Can’t Ignore
And its importance

6. 850 Million USERS
Facebook has

7. 850 Million USERS
Facebook has
400 Million Tweets Daily

8. Customers who engage with companies over social
media spend 20-40% more money with those
companies than customers who do not

9. 1 2 3
Connecting With Business Self
Clients Visibility Promotion
Main usages for Social

10. 1

11. Keep Your Clients Informed

12. Best Clients!
Talk to Your

13. E-mail/Newsletter
Facebook/Twitter Pages
Instagram/Pinterest

14. 2

15. Are People Talking About Your Work?

16. Top of Mind
Keep Your Brand

17. Press for your brand
Army of Advocates
Connect w/ micro-influencers

18. 3

19. Advance Your Personal Brand

20. Stand Out
Make Your Voice
#Authority

21. Blog for Yourself
Establish a Unique Voice
Visuals Are HUGE

22. How Can I Get Started?

23. YouTube
If You Have a Gmail Account You
Already Have a YouTube Account
Video tutorials and style tips are
popular on YouTube
Start small and build a body of video
work to add to your portfolio

25. Facebook
Every business should have a
Facebook brand page
Use visuals to tell the story of your
brand, your services, and your
success
Develop a posting calendar and stay
consistent

27. Instagram
Give your audience an inside look at
your business and personal brand
Use visuals to tell the story of your
brand, your services, and your
success
Leverage short video
#InstagramVideo

29. Pinterest
Pinterest is the “wish list” of the
Internet
Showcase your talent and portfolio
Visuals are everything on Pinterest
so place your best work here

31. Vine
You only have 6 seconds to make an
impact
Showcase your style, tips, and your
work
Use hashtags to gain exposure and a
following

33. Twitter
140 characters to make an impact
Find conversations that you and your
brand can be a part of
#Stylechat – Every Wednesday at
3pm with StyleCaster. Be there and
NETWORK!

35. Questions?

36. Recap
Use social media as a means of
business and self promotion
Find the platform that is right for you
and your audience
Create content, mostly visuals

37. Have Fun

38. Thank You
street@mrmikestreet.com
@MrMikeStreet