SlideShare a Scribd company logo
Nicki Minaj
Things We Can Learn
About Social Media from
Nicki Minaj
77
Nicki
Minaj Is
HOT
Her new video
"Anaconda"
was viewed
19.6 million
times in just 24
hours beating
Miley Cyrus for
the record on
Vevo.
19.6 million
Sorry Miley!
#SadFace
So why is Nicki Minaj
killing it in social
media?
So why is Nicki Minaj
killing it in social
media?
Talent
Nicki's unique rap style has set her
apart from all other female hip-hop
stars past and present
1 Talent
Talent
Nicki is not afraid to take risks and put it
all out there for the world to see. She is
consistently experimenting and trying
new things.
2 Controversy
Nicki's fan base calls themselves the
'BARBZ' and they are loyal to her. She
consistently connects with her following
via social media.
3 BARBZ
From Drake to Beyonce. Nicki is always
working with the hottest artist and
exposing her music and image to new
audiences.
4Collaborations
Nicki has become a part of pop culture
with fans creating meme's of her
Anaconda album cover which generated
earned media.
5 Pop Culture
Photos are the digital currency of the
social web. And she has created a rich
body of stunning and sharable visuals.
6Strong Visuals
Nicki has a unique voice, rap style, and
POV on Hip-Hop that is all her own.
When she comes on the radio or TV
you know it's her.
7 Unique Voice
What can you learn
from Nicki Minaj?
Be Original or Copy
What works from
the Greats
Experiment!
Experiment!
Experiment!
Know what your
audience likes and
DO MORE OF THAT
Develop a unique
brand voice with the
help of your fans
Work with
brands/influencers
who have a similar
fan base
HAVE FUN and don't
take yourself too
seriously
Questions?
Email me at
Street@mrmikeStreet.com or
send me a tweet at
@mrmikestreet #AskMikestreet
Senior Digital Strategist
street@mrmikestreet.com
Mr. Mike street
Follow Me:
@MrMikeStreet

More Related Content

What's hot

(6) - Star Theory
(6) - Star Theory(6) - Star Theory
(6) - Star Theory
GeorgePic
 
Artist case study
Artist case studyArtist case study
Artist case studyvickii123
 
Nazia hassan & Zohaib hassan
Nazia hassan & Zohaib hassanNazia hassan & Zohaib hassan
Nazia hassan & Zohaib hassan
Sabeehul Rehman
 
Artist fact file dua lipa
Artist fact file dua lipaArtist fact file dua lipa
Artist fact file dua lipa
waddingtonj
 
Introduction To Artists
Introduction To ArtistsIntroduction To Artists
Introduction To Artists
KirstyMaeHarragan
 
Introduction To Artists
Introduction To ArtistsIntroduction To Artists
Introduction To Artists
KirstyMaeHarragan
 
Artist fact file dua lipa (2)
Artist fact file dua lipa (2)Artist fact file dua lipa (2)
Artist fact file dua lipa (2)
waddingtonj
 
Nicki Minaj PPtx (Final Ver.)
Nicki Minaj PPtx (Final Ver.)Nicki Minaj PPtx (Final Ver.)
Nicki Minaj PPtx (Final Ver.)
Eimair01
 
Rihanna biography
Rihanna biographyRihanna biography
Rihanna biography
amykate98
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
isatou manneh
 
Music directors
Music directorsMusic directors
Music directors05conenlau
 
Artist Fact File
Artist Fact File Artist Fact File
Artist Fact File
waddingtonj
 
Madonna
MadonnaMadonna
Madonna
SandraGiil
 

What's hot (16)

(6) - Star Theory
(6) - Star Theory(6) - Star Theory
(6) - Star Theory
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
 
Artist case study
Artist case studyArtist case study
Artist case study
 
Nazia hassan & Zohaib hassan
Nazia hassan & Zohaib hassanNazia hassan & Zohaib hassan
Nazia hassan & Zohaib hassan
 
Artist fact file dua lipa
Artist fact file dua lipaArtist fact file dua lipa
Artist fact file dua lipa
 
Introduction To Artists
Introduction To ArtistsIntroduction To Artists
Introduction To Artists
 
Introduction To Artists
Introduction To ArtistsIntroduction To Artists
Introduction To Artists
 
Artist fact file dua lipa (2)
Artist fact file dua lipa (2)Artist fact file dua lipa (2)
Artist fact file dua lipa (2)
 
Nicki Minaj PPtx (Final Ver.)
Nicki Minaj PPtx (Final Ver.)Nicki Minaj PPtx (Final Ver.)
Nicki Minaj PPtx (Final Ver.)
 
Madonna
MadonnaMadonna
Madonna
 
Rihanna biography
Rihanna biographyRihanna biography
Rihanna biography
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
 
Nirvana lesson 2
Nirvana lesson 2Nirvana lesson 2
Nirvana lesson 2
 
Music directors
Music directorsMusic directors
Music directors
 
Artist Fact File
Artist Fact File Artist Fact File
Artist Fact File
 
Madonna
MadonnaMadonna
Madonna
 

Viewers also liked

Nicki Minaj powerpoint
Nicki Minaj powerpointNicki Minaj powerpoint
Nicki Minaj powerpoint
Yvonne
 
James O'Keefe, MD — How to Train like a Hunter-Gatherer
James O'Keefe, MD — How to Train like a Hunter-Gatherer James O'Keefe, MD — How to Train like a Hunter-Gatherer
James O'Keefe, MD — How to Train like a Hunter-Gatherer Ancestral Health Society
 
The art of tracking the origin of science - Louis Liebenberg.pdf
The art of tracking the origin of science - Louis  Liebenberg.pdfThe art of tracking the origin of science - Louis  Liebenberg.pdf
The art of tracking the origin of science - Louis Liebenberg.pdf
puljo88
 
Political system of south africa
Political system of south africaPolitical system of south africa
Political system of south africaApoorvo Chakraborty
 
Miley Cyrus Star Profile
Miley Cyrus Star ProfileMiley Cyrus Star Profile
Miley Cyrus Star Profile
larapaigeeardley
 
Assignment 6 pp version
Assignment 6 pp versionAssignment 6 pp version
Assignment 6 pp version
Buckeroosgang
 
Chase and status music video synergy
Chase and status music video synergyChase and status music video synergy
Chase and status music video synergyLewisDunn
 
Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11)
 Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11) Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11)
Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11)Ancestral Health Society
 
Power point Nicki Minaj
Power point   Nicki MinajPower point   Nicki Minaj
Power point Nicki MinajRefinnej20
 
Task 2 working to a brief pro-forma
Task 2   working to a brief pro-formaTask 2   working to a brief pro-forma
Task 2 working to a brief pro-formaharisshaikhPBM
 
Working to a brief pro forma
Working to a brief pro formaWorking to a brief pro forma
Working to a brief pro formaCalessheights
 
Legal, Ethical and Contractual constraints in the Media Industry
Legal, Ethical and Contractual constraints in the Media IndustryLegal, Ethical and Contractual constraints in the Media Industry
Legal, Ethical and Contractual constraints in the Media IndustryMattwattsmedia
 
Different Types Of Brief
Different Types Of Brief Different Types Of Brief
Different Types Of Brief phele1994
 
South africa power point
South africa power pointSouth africa power point
South africa power pointthirdsouth
 
Increasing.Awareness.Violence.Prevention
Increasing.Awareness.Violence.PreventionIncreasing.Awareness.Violence.Prevention
Increasing.Awareness.Violence.PreventionMind Your Head
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
isatou manneh
 
Ten Rules For Social Media Suc6
Ten Rules For Social Media Suc6Ten Rules For Social Media Suc6
Ten Rules For Social Media Suc6
mybeat
 
Drake
DrakeDrake

Viewers also liked (20)

Nicki Minaj powerpoint
Nicki Minaj powerpointNicki Minaj powerpoint
Nicki Minaj powerpoint
 
James O'Keefe, MD — How to Train like a Hunter-Gatherer
James O'Keefe, MD — How to Train like a Hunter-Gatherer James O'Keefe, MD — How to Train like a Hunter-Gatherer
James O'Keefe, MD — How to Train like a Hunter-Gatherer
 
The art of tracking the origin of science - Louis Liebenberg.pdf
The art of tracking the origin of science - Louis  Liebenberg.pdfThe art of tracking the origin of science - Louis  Liebenberg.pdf
The art of tracking the origin of science - Louis Liebenberg.pdf
 
Political system of south africa
Political system of south africaPolitical system of south africa
Political system of south africa
 
Miley Cyrus Star Profile
Miley Cyrus Star ProfileMiley Cyrus Star Profile
Miley Cyrus Star Profile
 
Assignment 6 pp version
Assignment 6 pp versionAssignment 6 pp version
Assignment 6 pp version
 
Chase and status music video synergy
Chase and status music video synergyChase and status music video synergy
Chase and status music video synergy
 
Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11)
 Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11) Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11)
Mat Lalonde, PhD — An Organic Chemists's Perspective on Paleo (AHS11)
 
Power point Nicki Minaj
Power point   Nicki MinajPower point   Nicki Minaj
Power point Nicki Minaj
 
Task 2 working to a brief pro-forma
Task 2   working to a brief pro-formaTask 2   working to a brief pro-forma
Task 2 working to a brief pro-forma
 
Working to a brief pro forma
Working to a brief pro formaWorking to a brief pro forma
Working to a brief pro forma
 
Legal, Ethical and Contractual constraints in the Media Industry
Legal, Ethical and Contractual constraints in the Media IndustryLegal, Ethical and Contractual constraints in the Media Industry
Legal, Ethical and Contractual constraints in the Media Industry
 
Different Types Of Brief
Different Types Of Brief Different Types Of Brief
Different Types Of Brief
 
South africa power point
South africa power pointSouth africa power point
South africa power point
 
Increasing.Awareness.Violence.Prevention
Increasing.Awareness.Violence.PreventionIncreasing.Awareness.Violence.Prevention
Increasing.Awareness.Violence.Prevention
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
 
Ten Rules For Social Media Suc6
Ten Rules For Social Media Suc6Ten Rules For Social Media Suc6
Ten Rules For Social Media Suc6
 
Abby's ad
Abby's ad Abby's ad
Abby's ad
 
Jackos ad
Jackos adJackos ad
Jackos ad
 
Drake
DrakeDrake
Drake
 

Similar to 7 Things We Can Learn About Social Media from Nicki Minaj.

Nicki Minaj No Makeup...nicki minaj merchandise
Nicki Minaj No Makeup...nicki  minaj merchandiseNicki Minaj No Makeup...nicki  minaj merchandise
Nicki Minaj No Makeup...nicki minaj merchandise
dave9low
 
Codes and convection's of a web page
Codes and convection's of a web pageCodes and convection's of a web page
Codes and convection's of a web pageEllen Whight
 
Star image
Star imageStar image
Star imageEdPolo
 
Music Video Purposes Work Sheet
Music Video Purposes Work SheetMusic Video Purposes Work Sheet
Music Video Purposes Work Sheet
Carla Appleby
 
Evolution of nicki minaj’s image (2)
Evolution of nicki minaj’s image (2)Evolution of nicki minaj’s image (2)
Evolution of nicki minaj’s image (2)
JudiAbdi
 
Anaconda Video Analysis
Anaconda Video AnalysisAnaconda Video Analysis
Anaconda Video Analysis
MoisesGuilherm13
 
Codes and convection's of a web page
Codes and convection's of a web pageCodes and convection's of a web page
Codes and convection's of a web pageEllen Whight
 
Codes and convection's of a web page
Codes and convection's of a web pageCodes and convection's of a web page
Codes and convection's of a web pageEllen Whight
 
Social networks
Social networksSocial networks
Social networks
KatieJaneWebster
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
isatou manneh
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
isatou manneh
 
My favorite singer kristina
My favorite singer   kristinaMy favorite singer   kristina
My favorite singer kristinaLjubica Ruzinska
 

Similar to 7 Things We Can Learn About Social Media from Nicki Minaj. (15)

Nicki Minaj No Makeup...nicki minaj merchandise
Nicki Minaj No Makeup...nicki  minaj merchandiseNicki Minaj No Makeup...nicki  minaj merchandise
Nicki Minaj No Makeup...nicki minaj merchandise
 
Codes and convection's of a web page
Codes and convection's of a web pageCodes and convection's of a web page
Codes and convection's of a web page
 
Star image
Star imageStar image
Star image
 
Music Video Purposes Work Sheet
Music Video Purposes Work SheetMusic Video Purposes Work Sheet
Music Video Purposes Work Sheet
 
Evolution of nicki minaj’s image (2)
Evolution of nicki minaj’s image (2)Evolution of nicki minaj’s image (2)
Evolution of nicki minaj’s image (2)
 
Anaconda Video Analysis
Anaconda Video AnalysisAnaconda Video Analysis
Anaconda Video Analysis
 
Codes and convection's of a web page
Codes and convection's of a web pageCodes and convection's of a web page
Codes and convection's of a web page
 
Codes and convection's of a web page
Codes and convection's of a web pageCodes and convection's of a web page
Codes and convection's of a web page
 
Social networks
Social networksSocial networks
Social networks
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
 
Nicki Minaj
Nicki  MinajNicki  Minaj
Nicki Minaj
 
Nicki Minaj
Nicki MinajNicki Minaj
Nicki Minaj
 
Nicki minaj
Nicki minajNicki minaj
Nicki minaj
 
My favorite singer kristina
My favorite singer   kristinaMy favorite singer   kristina
My favorite singer kristina
 

More from Michael Street

The Power of Visuals in Social Storytelling
The Power of Visuals in Social StorytellingThe Power of Visuals in Social Storytelling
The Power of Visuals in Social Storytelling
Michael Street
 
Social Media: Let's Go Crazy from Weekend Startup School
Social Media: Let's Go Crazy from Weekend Startup SchoolSocial Media: Let's Go Crazy from Weekend Startup School
Social Media: Let's Go Crazy from Weekend Startup School
Michael Street
 
The Black List - Vol. 1 - Social Media Masters
The Black List - Vol. 1 - Social Media MastersThe Black List - Vol. 1 - Social Media Masters
The Black List - Vol. 1 - Social Media Masters
Michael Street
 
#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter
Michael Street
 
Top 11 Inspirational Quotes from Platform Summit 2013.
Top 11 Inspirational Quotes from Platform Summit 2013.Top 11 Inspirational Quotes from Platform Summit 2013.
Top 11 Inspirational Quotes from Platform Summit 2013.
Michael Street
 
7 Tips for Surviving Hearthstone: Heroes of Warcraft
7 Tips for Surviving Hearthstone: Heroes of Warcraft 7 Tips for Surviving Hearthstone: Heroes of Warcraft
7 Tips for Surviving Hearthstone: Heroes of Warcraft
Michael Street
 
My HBA Presentation - Social Media and James Brown
My HBA Presentation - Social Media and James BrownMy HBA Presentation - Social Media and James Brown
My HBA Presentation - Social Media and James Brown
Michael Street
 
SF1 Marketing and Consulting
SF1 Marketing and ConsultingSF1 Marketing and Consulting
SF1 Marketing and Consulting
Michael Street
 
My Presentation for PYP2013
My Presentation for PYP2013My Presentation for PYP2013
My Presentation for PYP2013
Michael Street
 

More from Michael Street (10)

The Power of Visuals in Social Storytelling
The Power of Visuals in Social StorytellingThe Power of Visuals in Social Storytelling
The Power of Visuals in Social Storytelling
 
Social Media: Let's Go Crazy from Weekend Startup School
Social Media: Let's Go Crazy from Weekend Startup SchoolSocial Media: Let's Go Crazy from Weekend Startup School
Social Media: Let's Go Crazy from Weekend Startup School
 
The Black List - Vol. 1 - Social Media Masters
The Black List - Vol. 1 - Social Media MastersThe Black List - Vol. 1 - Social Media Masters
The Black List - Vol. 1 - Social Media Masters
 
#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter#HBASummit 2014 - Metrics that Matter
#HBASummit 2014 - Metrics that Matter
 
Top 11 Inspirational Quotes from Platform Summit 2013.
Top 11 Inspirational Quotes from Platform Summit 2013.Top 11 Inspirational Quotes from Platform Summit 2013.
Top 11 Inspirational Quotes from Platform Summit 2013.
 
7 Tips for Surviving Hearthstone: Heroes of Warcraft
7 Tips for Surviving Hearthstone: Heroes of Warcraft 7 Tips for Surviving Hearthstone: Heroes of Warcraft
7 Tips for Surviving Hearthstone: Heroes of Warcraft
 
My HBA Presentation - Social Media and James Brown
My HBA Presentation - Social Media and James BrownMy HBA Presentation - Social Media and James Brown
My HBA Presentation - Social Media and James Brown
 
SF1 Marketing and Consulting
SF1 Marketing and ConsultingSF1 Marketing and Consulting
SF1 Marketing and Consulting
 
My Presentation for PYP2013
My Presentation for PYP2013My Presentation for PYP2013
My Presentation for PYP2013
 
Mikstreet Pr-2010
Mikstreet Pr-2010Mikstreet Pr-2010
Mikstreet Pr-2010
 

Recently uploaded

Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
SocioCosmos
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
lorraineandreiamcidl
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
AJHSSR Journal
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 

Recently uploaded (13)

Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 

7 Things We Can Learn About Social Media from Nicki Minaj.