How do nonprofit communicators rank and combine different goals? We took a look based on data from the 2013 Nonprofit Communications Trends Report. Full report at http://npmg.us/2013
This document discusses trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. It also outlines the most important communication channels, how frequently nonprofits are communicating, and the amount of time spent producing various communications.
This document provides tips for non-profits to create a pipeline of donor support. It recommends developing a diversified fundraising plan with multiple streams of income. It also stresses optimizing websites for conversion and creating customized donor journeys through segmentation. Additional tips include focusing on recognition and stewardship of donors, developing engaging content, asking for donations multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events. Data shows non-profits that implement these tactics see increased donations over time. The presentation aims to help non-profits strengthen online fundraising as an important pipeline for growth.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
This document provides tips for non-profits to create a pipeline of donor support through diversified fundraising strategies. It recommends segmenting donors and targeting communications based on their interests. Non-profits should focus on recognition, stewardship and engaging donors through impactful storytelling. The tips suggest optimizing websites for conversion, asking donors for gifts multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events where donors can participate. Implementing these tactics through an integrated multi-channel plan can help non-profits raise more funds over time from their donor base.
This document outlines a proposal for a campaign called V.I.P Evergreen aimed at better managing corporate sponsor/donor relationships and increasing partner engagement for Evergreen. It involved in-depth research on relationship management theories and a case study. A 5-stage, 21 program campaign was designed to define, create, and ensure value in the relationships through activities like events and social media engagement. The goal is to balance the value in the relationships over time through ongoing measurement and renewal of the partnerships.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
This document discusses trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. It also outlines the most important communication channels, how frequently nonprofits are communicating, and the amount of time spent producing various communications.
This document provides tips for non-profits to create a pipeline of donor support. It recommends developing a diversified fundraising plan with multiple streams of income. It also stresses optimizing websites for conversion and creating customized donor journeys through segmentation. Additional tips include focusing on recognition and stewardship of donors, developing engaging content, asking for donations multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events. Data shows non-profits that implement these tactics see increased donations over time. The presentation aims to help non-profits strengthen online fundraising as an important pipeline for growth.
Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.
This document provides tips for non-profits to create a pipeline of donor support through diversified fundraising strategies. It recommends segmenting donors and targeting communications based on their interests. Non-profits should focus on recognition, stewardship and engaging donors through impactful storytelling. The tips suggest optimizing websites for conversion, asking donors for gifts multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events where donors can participate. Implementing these tactics through an integrated multi-channel plan can help non-profits raise more funds over time from their donor base.
This document outlines a proposal for a campaign called V.I.P Evergreen aimed at better managing corporate sponsor/donor relationships and increasing partner engagement for Evergreen. It involved in-depth research on relationship management theories and a case study. A 5-stage, 21 program campaign was designed to define, create, and ensure value in the relationships through activities like events and social media engagement. The goal is to balance the value in the relationships over time through ongoing measurement and renewal of the partnerships.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, obtaining 50% of donations for Haiti relief from new donors. She stresses experimentation and integration across social media platforms.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...mistymeeks
The document summarizes presentations from Laisie Tu of HJC, Susan Halligan of the New York Public Library, and Misty Meeks of WSPA Canada on using social media effectively. Halligan discusses how the NYPL has expanded its social media presence, growing from 14,825 Facebook fans in 2008 to over 32,600 Twitter followers currently. She also highlights how the library uses social media for customer service and engagement. Meeks reviews how WSPA Canada uses social media for campaigns and fundraising, having generated over 600,000 impressions on Twitter for its Haiti relief efforts. Both emphasize the importance of social media integration, customization, experimentation, and measurement of key metrics.
This document provides tips and ideas from Ann Rosenfield on how small charities can get the biggest bang for their buck. The top priorities identified are getting consulting help, not quitting fundraising efforts before completion, doing research, holding donor cultivation events, and engaging donors in hands-on volunteering. Other suggestions include maximizing online donation tools, securing corporate donations of products/space/catering, benchmarking fundraising results against other organizations, and strengthening board member fundraising through annual contracts and exemplar members.
Senior living communities can benefit by adding social media to their marketing mix. Melanie Jongsma and Randy Eilts explained how at the 2011 LeadingAge Conference in Washington DC.
The document discusses a study on CEO activism which found that Millennials have higher awareness of and support for CEOs speaking out on controversial issues compared to older generations. Millennials are more likely to believe CEOs have an obligation to take stands, more favorable toward CEOs who do, and more likely to engage in actions that support companies whose CEOs agree with. The expectations of Millennials as the next generation of leaders mean CEO activism is an important dynamic for companies to navigate.
Nonprofits and Gen Y: You Need a StrategySam Davidson
This is a session I led last week in West Virginia. I spoke to 100 nonprofit leaders about Gen Y, social media, and why they need a detailed strategy in place in order to be effective.
Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study
Presented by: Joe Anthony, President, Financial Services, GregoryFCA
Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
The document summarizes a presentation on using scientific methods to improve peer-to-peer fundraising. It discusses using research and experiments to understand problems with retention, online tool usage, and participant engagement. The presenters analyzed data from surveys and segmented participants to develop hypotheses. They tested hypotheses by targeting communications and found focusing on high-activity segments and giving participants permission to do more improved outcomes. The conclusion emphasizes looking for themes in research, re-examining ideas, and using an artistic approach to take risks and focus on mission.
ConnectedNonprofit provides social media, online fundraising, and strategic account development services to help non-profits extend their reach and engage supporters. Their services include researching effective social media strategies, creating social media campaigns, online fundraising campaigns, and interim executive leadership. They help organizations test strategies, grow their donor bases, and raise money through creative campaign concepts and analytics.
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...EverTrue
This document discusses how Baylor University is using digital engagement insights from social media to fuel prospect discovery and donor acquisition for its fundraising efforts. It highlights how Baylor analyzed social media interactions to identify engaged prospects for specific fundraising initiatives, like football ticket sales, and found higher response rates from these engaged prospects compared to average cold outreach response rates. The document also discusses how other universities can apply this approach of connecting digital engagement to fundraising to identify engaged and qualified prospects across different regions, initiatives and colleges.
This document summarizes the key findings of a study conducted by Newsworks and PwC on attention to different media types. The study found that traditional print and broadcast media receive more focused attention from consumers compared to digital media. Specifically, newspaper readers were more likely to regularly set time aside for newspapers, feel personally connected to them, and trust their content more than most other media. The sustained attention received made newspaper readers more likely to discuss issues they read about and be influenced regarding purchases. Overall, the study showed that traditional media with higher attention levels can have a more powerful impact on consumers than digital media with less focused attention.
Growing pains are natural for organizations as they expand, but ignoring their impacts can have dramatic consequences. Most American employees are not engaged in their work, which is troubling as companies try to recover from economic downturns. Research shows that engaged employees are more productive and drive innovation, growth, and revenue creation that businesses need. Effective leadership teams that are strategically aligned, relationally close, and hold each other accountable can help organizations overcome growing pains and scale successfully.
Social media intelligence, presented by Wendy MoeSocialMedia.org
In her presentation, University of Maryland's Marketing professor and Director of the MS in Marketing Analytics, Wendy Moe, discusses current ways we measure and track social media, what is wrong with these common ways, and what we can do to fix them.
She goes over that you need to track your brand behavior in order to accurately track your social media.
IZEA Insights : 2020 State of Influencer Equality™Ted Murphy
The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities, and incorporates self-reported gender and race identifiers.
Key Findings Include:
• Over the past five years, the average earnings for all races and genders has risen dramatically. The average cost for a sponsored Instagram photo has risen 44% from 2018 to 2019 alone.
• In the last two years, persons of color commanded a premium over their Caucasian counterparts, with those of Asian descent making an average of 51% more per post.
• Females dominate the influencer marketing industry, receiving 87% of all transaction volume over the past five years.
• While females receive the lion’s share of deal flow, the abundance of brand-friendly female influencers ultimately drives prices lower, with females earning 47% less per post than males, on average.
• Influencers under the age of 24 command a premium of at least 44% more than those aged 25 years and older.
• Influencers with an annual household income of $100k+ or more per year charge an 80%+ premium for a sponsored post compared to their counterparts earning $50k or less per year.
CEO Activism: Inside Comms & Marketing - InfographicWeber Shandwick
CEOs are increasingly speaking out publicly and taking stands on controversial issues. To understand how executives perceive their own CEOs’ activism and whether organizations are prepared to respond to hot-button issues, Weber Shandwick partnered with KRC Research to survey 500 communications and marketing executives in the US (300), UK (100) and China (100).
אני עובד בהייטק כבר 20 שנה. ההתמחות שלי היא תיעוד טכני, אך הייתי גם מנהל מוצר ומנהל פרויקטים; ניהלתי מפתחים, אנשי QA ומהנדסי מערכות. אך איני מהנדס, ומשום כך מעולם לא סמכתי על עצמי שאוכל לראיין ולבחור אדם לתפקיד שקשור בהנדסה גרידא – פיתוח תוכנה, עיצוב אלגוריתם וכדומה – ללא המעורבות של בעל ניסיון בתחומים הספציפיים הללו. אני פשוט לא יודע מספיק (ואני גם לא יודע איך לפתור את חידוני השחמט).
2007 development of a who growth reference for school aged children and adole...Raul Rojas
The study aimed to develop WHO growth reference curves for school-aged children and adolescents that are aligned with existing WHO standards for preschoolers and BMI cut-offs for adults. Researchers merged data from the 1977 NCHS/WHO growth reference for ages 1-24 years with data from the WHO Child Growth Standards study for ages 18-71 months. Using statistical methods applied to the WHO Child Growth Standards, the merged data resulted in smooth transitions at age 5 years for height-for-age, weight-for-age, and BMI-for-age. The new BMI curves at age 19 years correspond to adult overweight and obesity cut-off values. The new curves provide an appropriate growth reference aligned with other standards for screening children
This document provides tips and ideas from Ann Rosenfield on how small charities can get the biggest bang for their buck. The top priorities identified are getting consulting help, not quitting fundraising efforts before completion, doing research, holding donor cultivation events, and engaging donors in hands-on volunteering. Other suggestions include maximizing online donation tools, securing corporate donations of products/space/catering, benchmarking fundraising results against other organizations, and strengthening board member fundraising through annual contracts and exemplar members.
Senior living communities can benefit by adding social media to their marketing mix. Melanie Jongsma and Randy Eilts explained how at the 2011 LeadingAge Conference in Washington DC.
The document discusses a study on CEO activism which found that Millennials have higher awareness of and support for CEOs speaking out on controversial issues compared to older generations. Millennials are more likely to believe CEOs have an obligation to take stands, more favorable toward CEOs who do, and more likely to engage in actions that support companies whose CEOs agree with. The expectations of Millennials as the next generation of leaders mean CEO activism is an important dynamic for companies to navigate.
Nonprofits and Gen Y: You Need a StrategySam Davidson
This is a session I led last week in West Virginia. I spoke to 100 nonprofit leaders about Gen Y, social media, and why they need a detailed strategy in place in order to be effective.
Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study
Presented by: Joe Anthony, President, Financial Services, GregoryFCA
Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
The document summarizes a presentation on using scientific methods to improve peer-to-peer fundraising. It discusses using research and experiments to understand problems with retention, online tool usage, and participant engagement. The presenters analyzed data from surveys and segmented participants to develop hypotheses. They tested hypotheses by targeting communications and found focusing on high-activity segments and giving participants permission to do more improved outcomes. The conclusion emphasizes looking for themes in research, re-examining ideas, and using an artistic approach to take risks and focus on mission.
ConnectedNonprofit provides social media, online fundraising, and strategic account development services to help non-profits extend their reach and engage supporters. Their services include researching effective social media strategies, creating social media campaigns, online fundraising campaigns, and interim executive leadership. They help organizations test strategies, grow their donor bases, and raise money through creative campaign concepts and analytics.
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...EverTrue
This document discusses how Baylor University is using digital engagement insights from social media to fuel prospect discovery and donor acquisition for its fundraising efforts. It highlights how Baylor analyzed social media interactions to identify engaged prospects for specific fundraising initiatives, like football ticket sales, and found higher response rates from these engaged prospects compared to average cold outreach response rates. The document also discusses how other universities can apply this approach of connecting digital engagement to fundraising to identify engaged and qualified prospects across different regions, initiatives and colleges.
This document summarizes the key findings of a study conducted by Newsworks and PwC on attention to different media types. The study found that traditional print and broadcast media receive more focused attention from consumers compared to digital media. Specifically, newspaper readers were more likely to regularly set time aside for newspapers, feel personally connected to them, and trust their content more than most other media. The sustained attention received made newspaper readers more likely to discuss issues they read about and be influenced regarding purchases. Overall, the study showed that traditional media with higher attention levels can have a more powerful impact on consumers than digital media with less focused attention.
Growing pains are natural for organizations as they expand, but ignoring their impacts can have dramatic consequences. Most American employees are not engaged in their work, which is troubling as companies try to recover from economic downturns. Research shows that engaged employees are more productive and drive innovation, growth, and revenue creation that businesses need. Effective leadership teams that are strategically aligned, relationally close, and hold each other accountable can help organizations overcome growing pains and scale successfully.
Social media intelligence, presented by Wendy MoeSocialMedia.org
In her presentation, University of Maryland's Marketing professor and Director of the MS in Marketing Analytics, Wendy Moe, discusses current ways we measure and track social media, what is wrong with these common ways, and what we can do to fix them.
She goes over that you need to track your brand behavior in order to accurately track your social media.
IZEA Insights : 2020 State of Influencer Equality™Ted Murphy
The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities, and incorporates self-reported gender and race identifiers.
Key Findings Include:
• Over the past five years, the average earnings for all races and genders has risen dramatically. The average cost for a sponsored Instagram photo has risen 44% from 2018 to 2019 alone.
• In the last two years, persons of color commanded a premium over their Caucasian counterparts, with those of Asian descent making an average of 51% more per post.
• Females dominate the influencer marketing industry, receiving 87% of all transaction volume over the past five years.
• While females receive the lion’s share of deal flow, the abundance of brand-friendly female influencers ultimately drives prices lower, with females earning 47% less per post than males, on average.
• Influencers under the age of 24 command a premium of at least 44% more than those aged 25 years and older.
• Influencers with an annual household income of $100k+ or more per year charge an 80%+ premium for a sponsored post compared to their counterparts earning $50k or less per year.
CEO Activism: Inside Comms & Marketing - InfographicWeber Shandwick
CEOs are increasingly speaking out publicly and taking stands on controversial issues. To understand how executives perceive their own CEOs’ activism and whether organizations are prepared to respond to hot-button issues, Weber Shandwick partnered with KRC Research to survey 500 communications and marketing executives in the US (300), UK (100) and China (100).
אני עובד בהייטק כבר 20 שנה. ההתמחות שלי היא תיעוד טכני, אך הייתי גם מנהל מוצר ומנהל פרויקטים; ניהלתי מפתחים, אנשי QA ומהנדסי מערכות. אך איני מהנדס, ומשום כך מעולם לא סמכתי על עצמי שאוכל לראיין ולבחור אדם לתפקיד שקשור בהנדסה גרידא – פיתוח תוכנה, עיצוב אלגוריתם וכדומה – ללא המעורבות של בעל ניסיון בתחומים הספציפיים הללו. אני פשוט לא יודע מספיק (ואני גם לא יודע איך לפתור את חידוני השחמט).
2007 development of a who growth reference for school aged children and adole...Raul Rojas
The study aimed to develop WHO growth reference curves for school-aged children and adolescents that are aligned with existing WHO standards for preschoolers and BMI cut-offs for adults. Researchers merged data from the 1977 NCHS/WHO growth reference for ages 1-24 years with data from the WHO Child Growth Standards study for ages 18-71 months. Using statistical methods applied to the WHO Child Growth Standards, the merged data resulted in smooth transitions at age 5 years for height-for-age, weight-for-age, and BMI-for-age. The new BMI curves at age 19 years correspond to adult overweight and obesity cut-off values. The new curves provide an appropriate growth reference aligned with other standards for screening children
Este documento apresenta cartazes de filmes populares das décadas de 1950 e 1960, com músicas temáticas tocando durante a exibição de cada cartaz. Os filmes incluem clássicos como Casablanca, Cantando na Chuva, 007 Contra o Dr. No e Dr. Zhivago, entre outros.
The document discusses time management techniques. It recommends breaking large projects into milestones and tasks that are no longer than 45 minutes. It suggests doing a "sweep" each day and week to identify tasks that can be completed in under 2 minutes or delegated. Measuring task time using tools like Toggl and the Pomodoro technique is also recommended, as well as automating routine tasks using tools like IFTTT. Learning to use programs like Excel and Word efficiently and learning basic scripting are presented as ways to save time.
Marketing can change the world for better or worse depending on whether it is great or small marketing. Great marketing helps others make good decisions through powerful and durable messages, while small marketing tries to get others to buy now without regard for consequences. Great marketing drives important conversations, takes courage, and gains strength over time, and must continue to happen to drive positive change.
"Media Temporalities: Genre, Queer Space, and Digital Archives in Transition"
Media in Transition 6 - MIT
April 25, 2009
A part of the above panel. I moderated; this is not my own presentation!
Transmedia Noir: Genre Continuity and Transformation Across Media
Louisa Stein
Louisa Stein is Assistant Professor of Film, Television, and New Media at San Diego State University. She has published essays on genre and on audience use of digital media. She is coeditor of the collection Teen Television: Essays on Programming and Fandom. Her current book project is entitled Millennial Noir.
My HBA Presentation - Social Media and James BrownMichael Street
James Brown was known as the hardest working man in show business. This document discusses lessons that can be learned from James Brown about using social media effectively for business. It recommends (1) leveraging social media to participate and avoid losing opportunities, (2) innovating customer service on social platforms to keep customers happy and returning, and (3) telling your brand story through visual content on social media to engage users.
This document provides a summary of web analytics for business purposes. It discusses setting goals and determining the value of conversions. It recommends setting up Google Analytics to track metrics like visits, visitors, pageviews, as well as quality metrics around context and medium. The document advocates focusing on goals, conversions and value over more general metrics like hits.
Libraries as a Bridge: The Role of Libraries in Closing the Digital Skills ...Bobbi Newman
This document discusses the role of libraries in addressing the digital skills gap. It begins by outlining the digital divide, noting that 1 in 5 Americans lack broadband access at home, with even less access among poorer, minority, elderly, and rural populations. It then discusses the concept of digital literacy, which involves more than just access but the ability to use technology to find, evaluate, create and communicate information. The document proposes that libraries can help bridge the digital skills gap through resources and training in areas like digital tools, authorship, social media, and more. It positions libraries as powerful partners in closing this divide.
SNCR Award Winning Case Study on Reputation Management 2011Shashi Bellamkonda
Network Solutions implemented a 4-point social media strategy to improve its online reputation and brand. This included connecting with customers, community outreach, and generating new business. Key initiatives included sponsoring a small business success index survey and hosting a GrowSmartBiz conference. Through proactive social media engagement, Network Solutions was able to mitigate crises and generate over 70% positive sentiment online. The strategy led to awards, media coverage, and increased attendance at the annual conference.
The document contains information about chocolate bars in a taxonomy format. It includes details like the brand, owning company, wrapper color, sugar and fat content, country of origin, main ingredients, and brand identifiability. It also links to topics like brand popularity and effectiveness of advertising. Two charts visualize the relationship between sugar and fat levels in different bars and which brands are owned by major companies and how identifiable they are. Sources for the information are cited.
El documento proporciona 4 pasos para anunciar un programa de radio en Radioweb 2.0: 1) Anunciarlo en la wiki y calendario de Radioweb 2.0, 2) Grabar un anuncio de 2-3 minutos y subirlo a un sitio web, 3) Anunciarlo en el Twitter de Radioweb 2.0, y 4) Anunciarlo en el grupo de Skype de Radioweb 2.0. También recomienda promocionar los programas a través del comité de promoción en la wiki de Radioweb 2.
A person learned to crawl at 9 months old, walk at 13 months, ride a bike at 4 years old, and swim and do rollerblading at 6 and 7 years old respectively. The document emphasizes that sports require consistent and continuous effort.
This document provides tips on using social media for business and personal branding. It discusses major platforms like Facebook, Instagram, Pinterest, YouTube and Twitter. The key points are:
- Social media is important with over 850 million Facebook users and 400 million tweets daily. Engaging on social media can increase customer spending by 20-40%.
- Social media should be used to keep clients informed, stay top of mind, and advance your personal brand.
- Platforms like Facebook, Instagram, Pinterest and YouTube are best for visual storytelling and growing your portfolio and audience. Twitter, Vine and hashtag chats provide opportunities for networking and exposure.
- Consistency, using visuals and developing a posting
This presentation discusses how libraries can utilize social web tools and technologies like blogs, wikis, Flickr, YouTube, RSS feeds, and tagging to engage with users and stay relevant in a Web 2.0 world. It encourages libraries to experiment with these new technologies to provide services and content to patrons in new ways online. The presentation also notes that libraries must thoughtfully consider how to implement these tools and whether building certain presences will attract the intended audience.
Victor Hugo was a prolific 19th century French novelist, playwright, and poet. He is best known for his novels Les Misérables and Notre-Dame de Paris (The Hunchback of Notre-Dame). Hugo used his writing to comment on social and political issues of his time, such as poverty, justice, religion, and the role of the monarchy in France.
Partnerize Partnerships Industry Survey ResultsPartnerize
What are the trends for the partnerships industry? Where is the industry headed? In our massive market research
survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships.
Partnerships Survey Image
This partner marketing research reveals:
How partnerships contribute to revenue and long-term success
How brands are defining their business partnership strategies
Which categories of partners are driving the greatest revenue
Where marketers are placing their bets to drive revenue growth
How “affiliate marketing” relates to “partner marketing"
Much more!
Download the groundbreaking data and insights available in The State and Future of Partnerships now!
Partnerships Industry Survey Results - From PartnerizeJim Nichols
HOW BIG IS THE PARTNERSHIP GROWTH OPPORTUNITY FOR LEADING BRANDS?
What are the trends for this important market? Where is the
industry headed? In our massive 2018 market research
survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships.
This partner marketing research reveals:
How partnerships contribute to revenue and long-term success
How brands are defining their business partnership strategies
Which categories of partners are driving the greatest revenue
Where marketers are placing their bets to drive revenue growth
How “affiliate marketing” relates to “partner marketing"
Much more!
Download the groundbreaking data and insights available in The State and Future of Partnerships now!
Over 50% of companies participate in sustainability programs, with the most effective programs having advocacy from upper-level leadership. Data collection on sustainability efforts increases program success by 3 times, and companies with engaged employees see over 2 times increase in revenue. The key to engaging people is giving employees opportunities to share ideas so programs are 6 times more likely to be effective and focusing on emerging areas like business travel, purchasing, water usage, and food which have the highest success rates.
The document discusses measuring and communicating outcomes for nonprofit organizations. It covers the current context of increased demands from funders for outcomes reporting to demonstrate impact. The agenda includes discussing whether outcomes measurement is worthwhile, presenting a framework for measuring outcomes, and providing tips for implementation. Key points include:
- Funders now want to see meaningful, lasting impact rather than just participation numbers.
- Few nonprofits systematically track outcomes, though those that do find it useful for programming and budgeting.
- Outcomes measurement should be based on why a program exists rather than just how it operates.
- It makes most sense to measure outcomes for programs with the right funders and strategic focus.
- Outcomes can be measured
The efficiency of online advertising (Andrew Felbert - Nielsen)SEMPL
The nature of online advertising allows us the chance to deeply understand performance but in the past we haven’t done a very good job of making these capabilities work for us. The Nielsen representatives will show us how we are able to understand the effectiveness of brand based advertising online and use this information to become more efficient, but this requires organizational and attitudinal change.
The document summarizes the findings of a study on the ROI of social marketing programs run by Powered in 2008. It found that Powered's online communities delivered an average ROI of $60 for every $1 invested, a 10% increase from 2007. This significantly outperformed benchmarks for other types of marketing like direct marketing (11:1 ROI) and non-CPG advertising (2:1 ROI). The programs also increased purchase intent, brand affinity, and consumer satisfaction, with over 90% of respondents reporting being satisfied with the content.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
This document summarizes the findings of a 2014 programmatic study. It shows that while programmatic buying is growing significantly year-over-year and expected to continue growing, there are still concerns around issues like fraud, viewability and transparency. Partnership in programmatic is seen as important and defined by factors like trust, credibility and transparency. While the major players like Google, Yahoo and Rubicon are recognized, other entities like ad networks, agency trading desks and data management platforms showed much lower recognition levels. Overall, the future is seen as one of continued growth, improved transparency and integration across additional media platforms.
The document summarizes the findings of a survey about social media usage, attitudes, and measurability among marketers. Key findings include:
1) Nearly three quarters of companies currently have a social media strategy and spending on social media is expected to increase in the coming year.
2) Responsibility for social media typically falls to the marketing department by adding duties to an existing role rather than a dedicated function.
3) Most social media efforts focus on the company as a whole, while some also promote individuals or specific brands. Objectives commonly relate to customer relationships and sales.
The Role of Partnership in Achieving Program Objectives: Issues and ChallengesAED
This presentation was made at the USAID/East Africa partners meeting on July 1st 2009. The theme of the meeting was “Building Regional Alliances: Strengthening African Leadership” The presentation focus on the role partnerships play towards the achievement of program objectives, highlighting some of the issues and challenges of partnership. Starting with a key characteristic of partnership as a union of equals, the presentation traces partnership as a strategy that USAID has applied in its work with Africa since the agency was established. The presentation indicates that there is a perception gap in which US partners view their relationship with African partners with a high degree of satisfaction, while African partners are more reserved, identifying several concerns with their relationship with US partners. However, over time, the presentation indicated that, there have been major changes in the relationships between US and African partners. For example there is a significant shift in the degree of influence and responsibility that are now afforded African partners; as a well as recognition of the resource contributions by African organizations, such as knowledge of the environment, relationship with communities, and other stakeholders.
This document summarizes 10 key online marketing trends for 2010 based on a survey of 155 marketers. The trends include: 1) Marketing budgets and focus continuing to shift online. 2) Marketers working harder to keep email relevant. 3) Search remaining an important channel but growing in complexity. 4) Increased use of website targeting and personalization. 5) Proliferation and adoption of emerging online channels like mobile and social media. 6) Mobile marketing growing in significance. 7) Increased use of social media marketing. 8) Efforts to unify web analytics across channels. 9) Adoption of on-demand marketing solutions to overcome IT bottlenecks. 10) Personas becoming a mainstream tactic.
The document discusses the evolution of social media marketing and challenges in measuring return on investment (ROI). It notes that while social media participation has grown, integrating it into business strategies remains immature. Most brands struggle to differentiate metrics from ROI, resulting in poor or irrelevant insights. The document recommends redefining metrics to be more specific to goals, using the right monitoring tools, and packaging findings as customer stories to demonstrate ROI to executives.
VolunteerMatch Solutions BPN Webinar: Building a Flexible - and Sustainable -...VolunteerMatch
January 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Employees want their companies to offer the chance to get involved in local communities. But a "set it and forget it" program won't be enough to keep employees engaged and enthusiastic over the long haul. Programs today must be approached more like business programs - ones that can flex with changing environments and circumstances.
The January VolunteerMatch Solutions Best Practice Network webinar session discussed how adopting a Change Model and being flexible can prepare your organization for the changing tides of volunteer engagement in the coming year.
Panelists:
Vicky Hush, VP of Client Relations and Strategic Partnerships, VolunteerMatch
Suzanne Osten, Director of the Office of Social Responsibility, UnitedHealth Group
Erin Dieterich, Manager of Corporate Relations & Strategic Partnerships, Discovery Communications
The document outlines a presentation for the Campaign for Action communications team on developing effective messaging. It discusses defining the main point or key messages, crafting messages that are clear, concise, and tailored to the target audience. Developing messages around challenges like improving healthcare through maximizing nurses' roles and changing how nurses are educated and practice. The success of the campaign's efforts to expand access, improve quality and contain healthcare costs will depend on engaging stakeholders.
Social Media Trends for the CPG Industry: GMA Survey ConclusionsRob Birgfeld
GMA's CPG Social Media Survey
• Respondent companies in general seem to still be grasping what, how, and who to get involved in social media
• Monitoring and Measuring social media is still a big question mark among CPG companies
• While the opportunity for ROI exists, most companies have yet to experience ROI
Grow Slide Deck - Meals on Wheels of Central Marylandtylerhermon
This document proposes a solution called NetCommunity Grow to help Meals on Wheels of Central Maryland maximize their online impact and fundraising. The solution combines internet marketing technology and expert guidance to help upgrade their website, improve database integration, engage new donors through social media, and execute a 3-year growth campaign. The goals are to increase online fundraising, boost awareness, and leverage different communication channels to engage key audiences.
Manage Your Reputation in the Moments That MatterKali Pearson
A customer’s decision to visit your store or choose your brand can be swayed by negative feedback or a low rating. Learn more about the importance of reputation at the local level; solutions on how brands can manage these critical moments that matter; and how DAC Group helps our enterprise clients succeed through local, media, content, and technology solutions.
This campaign creative includes various elements to promote Snapple's "What Makes You Snapple?" campaign message. Television commercials will run on broadcast and cable to raise awareness among non-Heartland audiences. Experiential activations include sponsoring music festivals for sampling and photo opportunities. Digital advertising incorporates in-banner video, video pre-roll, geo-targeted mobile ads and weather-targeted mobile to increase awareness, comprehension and purchase intent. Snapchat filters will be used around holidays. The goal is to engage consumers and increase purchase frequency among both Heartland and non-Heartland audiences using a tailored, dual strategy approach.
Pharma Marketing - Digital Marketing Survey 2013Promozoo Limited
The document summarizes the results of a survey of digital marketing practices in the pharmaceutical industry. Key findings include:
1) 40% of respondents said their top challenge was being innovative and creative, while 33% cited internal barriers to embracing digital.
2) While 27% had a defined digital strategy, 67% were still evolving their strategy and 6% had no strategy. Similarly for mobile, 7% had a defined strategy versus 53% evolving and 40% with no strategy.
3) Most respondents (73%) planned to increase digital marketing spend in 2013 versus maintaining (27%) or reducing (0%) spend.
Similar to How Nonprofit Communicators Combine Goals for 2013 (20)
Get some editorial calendar basics, followed by behind the scenes tours of 3 nonprofit editorial calendars. Presented at 18NTC in New Orleans, April 2018. #18ntc #18ntcedcal
This document summarizes the key findings from a presentation on effective nonprofit communications teams. The presentation covered various models of communications team structures and their relationship to effectiveness. It was found that integrated teams, which merge communications, fundraising, and program goals, ranked themselves as most effective and had the highest marketing maturity scores. Centralized teams and internal agency teams also scored well. CEO-led teams, with smaller and less strategic teams, ranked themselves as least effective. Differences between effective and ineffective teams centered around collaboration, clarity of roles and responsibilities, relationships with executive leadership, and dedicated communications budgets.
What effective nonprofit communications teams get right -- worksheetsKivi Leroux Miller
1. The document provides several approaches for non-profit communications teams to measure their effectiveness, including a star ranking, marketing maturity assessment, and CALM assessment.
2. The marketing maturity assessment evaluates organizations on best practices like defining target audiences, segmenting lists, using consistent branding, and using content management systems.
3. The CALM assessment evaluates how "collaborative, agile, logical, and methodical" communications teams are based on factors like relationships, adaptability, goals, and processes.
4. Participants are invited to share their assessment results anonymously to help the author with research on non-profit communications effectiveness
This document discusses integrating marketing and fundraising departments. It begins with introductions of speakers and organizational charts of their departments. Common flash points in integration include disagreements over goals, workload distribution, and conflict resolution. Four models of integrated teams are described based on a survey. The discussion then focuses on challenges of integration, wishes for past approaches, and parting advice from panelists.
CALM not BUSY: A New Approach for Nonprofit Communications Directors to Do Th...Kivi Leroux Miller
This document outlines Kivi Leroux Miller's presentation on adopting a CALM approach rather than a BUSY one for nonprofit communications. The presentation encourages nonprofits to be Collaborative, Agile, Logical, and Methodical instead of Bogus, Unrealistic, Sidestepping, and Yoked. It discusses ways communication strategies can fall into each of these categories and provides suggestions on how to improve practices and habits to be more effective. The document is intended to help nonprofits chart a more reasonable communications plan through self-reflection and establishing better systems and processes.
What Successful Nonprofits Get Right about Marketing and FundraisingKivi Leroux Miller
This document discusses strategies for nonprofit communications directors and executive directors. It provides tips for communications directors, including being CALM (Collaborative, Agile, Logical, Methodical) rather than BUSY. For executive directors, it recommends the four D's: DEDICATE time and resources to the work, DEFINE the strategy and priorities, DELEGATE work and decisions, and DISCUSS the work often through regular meetings. The goal is for communications directors to produce great results through focus, clear direction, empowerment, and collaboration.
The document discusses how the goals of communications directors, development directors, and executive directors differ, with communications directors most focused on community engagement and brand awareness, development directors on donor retention and acquisition, and executive directors on overall goals like retaining donors. It also provides examples of specific metrics and goals for each role related to fundraising, outreach, participation, and awareness. The document advocates for nonprofits to openly discuss how their staff members' goals vary depending on their job titles.
Digital Marketing Trends (and Nonprofit Comm Trends in General) for BloomConKivi Leroux Miller
This document outlines trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. The most important communication channels are websites, email marketing, and social media like Facebook, while the top social media sites used are Facebook, Twitter, YouTube, and LinkedIn.
Nonprofit Marketing Trends 2014: What to Ignore, What to EmbraceKivi Leroux Miller
The document discusses nonprofit marketing trends for 2014. It notes that 2-3 year communications plans are standard but things change quickly so planning 12-18 months at a time is better. The average length of written content is 500-700 words but shorter content usually wins except when more depth and details are preferred. Many nonprofit executives and boards still don't fully understand marketing. Direct mail frequency is staying the same while email frequency is increasing. Donor retention will become a higher priority than acquisition. Facebook will continue to demand significant time but organizations will get more strategic with it. Website management and search engine optimization will be very important for online success. Nonprofits may be expected to have apps in the future. Print communications will remain important for
The document outlines 10 common mistakes nonprofits make in their annual reports. These mistakes include focusing on activities rather than accomplishments, discussing administrative details, emphasizing fundraising over mission impact, using dense blocks of text without images, leaving captions off photos, not including personal stories, including financial statements without explanation, including long donor lists, misspelling donor names, and not informing donors how they can help. The document encourages nonprofits to focus on accomplishments, inspire donors with mission impact, use photos and captions, include personal stories, explain finances clearly, thank donors meaningfully, ensure accurate donor information, and inform donors of ways to support the organization.
No social media strategy at your nonprofit? No worries! Use social media as your content marketing playground. Presented at Social Media for Nonprofits, San Francisco, October 2013
21 stupid things that nonprofit marketers can stop doing, including bad attitudes, approaches, strategies, and tactics. Delivered as a live webinar on June 27, 2013 and available as a recording after July 2, 2013 at http://www.NonprofitMarketingGuide.com under "Freebies." Also see the Twitter stream with #npcommstupid and share your ideas there!
No Bragging and Nothing Boring: 9 Effective Ways to Share ImpactKivi Leroux Miller
The document outlines 9 effective ways for nonprofits to share their impact with donors through various forms of visual storytelling. These include: 1) Thank you videos, 2) Photos in thank you cards, 3) Client/impact testimonials, 4) Timelines or time lapse videos, 5) Real time or close dashboards, 6) Before and after photos, 7) Behind the scenes photos/videos, 8) Executive director updates, and 9) Infographics. The author encourages nonprofits to implement some of these methods by the end of summer to keep donors plugged in by sharing gratitude for their support and the impact they've made possible.
This document discusses creating an effective donor communications plan to strengthen relationships with donors and keep them engaged. It recommends sending genuine thank you letters within 72 hours of gifts, publishing donor-centered newsletter articles 4-12 times per year, distributing digestible annual reports, sending special event invitations a few times per year, and being active on social media several times per week. The goal is to understand donors and communicate in a way that is relevant to their lives so the nonprofit becomes their favorite cause.
Wondering what you should be doing in 2013 as a nonprofit marketer? Here are 13 suggestions to get you started. Join us at http://nonprofitmarketingguide.com throughout the year for help in making it happen.
How Nonprofit Communicators Combine Goals for 2013
1. A Closer Look at How Nonprofit Communicators
Combine Their Top Three Goals for 2013
In the 2013 Nonprofit Communications
Trends Report, we asked nonprofit
communicators to pick up to three top
goals for the year.
This bar graph shows the relative
popularity of each goal (e.g. 57% said
acquiring new donors was in their top
three).
We were curious about how nonprofit
communicators combined these goals,
and which combinations were most
popular. We looked at more than 80
different combinations, and created
some Venn diagrams for the most
popular on the following pages. full report: npmg.us/2013
2. Top Goals for Nonprofit Communicators in 2013
94% of nonprofit
Other Goals Most Often Brand Awareness communicators selected
Paired with Brand 45% Total donor acquisition,
Awareness: community engagement,
• Creating Website Traffic and/or brand awareness
• Acquiring New Program
Participants 9% as a top three goal for
• Thought Leadership 2013. npmg.us/2013
Other Goals Most Often
15% 15% Paired with Donor
Acquisition:
• Retaining Current
6% Donors
Other Goals Most Often • Building Print or Email
Paired with Community
13% Lists
Engagement: • Acquiring New Program
• Thought Leadership 18% Participants
• Creating Website Traffic • Creating Website Traffic
• Acquiring New Program 18%
Participants
Donor Acquisition
Community Engagement 57% Total
52% Total
full report: npmg.us/2013
None of the Above
6% Total
3. How Donor Acquisition, Donor Retention and Community Engagement
Relate as Top Nonprofit Communications Goals in 2013
Community Engagement
52% Total
4%
4% Donor Retention
24% 30% Total
7%
15%
17%
18%
Donor Acquisition
57% Total
full report: npmg.us/2013
None of the Above
11% Total
4. How Donor Acquisition, Donor Retention and Brand Awareness
Relate as Top Nonprofit Communications Goals in 2013
21%
Brand Awareness 4%
45% Total 4% Donor Retention
30% Total
5%
15% 17%
20%
Donor Acquisition
57% Total
full report: npmg.us/2013 None of the Above
14% Total
5. How Brand Awareness, Community Engagement and
Thought Leadership Relate as Top Nonprofit Communications Goals in 2013
19% Brand Awareness
45% Total
17%
5%
Community Engagement
52% Total 4%
Thought Leadership /
7% 6% Positioning as an Expert
24% 22% Total
full report: npmg.us/2013
None of the Above
18% Total
6. Conclusion: The Most Popular Goal Combinations
for Nonprofit Communicators in 2013
Three Goal Combination % of Communicators
Using Combination
Donor Acquisition, Donor Retention, 7%
Community Engagement
Donor Acquisition, Community Engagement, 6%
Brand Awareness
Donor Acquisition, Donor Retention, Brand 5%
Awareness
Community Engagement, Brand Awareness, 4%
Thought Leadership
Based on 1,535 participants in the 2013 Nonprofit Communications Trends Report
Get the full report at npmg.us/2013