The document is a social media training session for marketers in the pump industry, led by Charli K. Matthews, founder of Empowering Pumps. It emphasizes the importance of LinkedIn for business networking, lead generation, and content creation, while encouraging participants to improve their profiles and engage in industry-related groups. The training also promotes the use of other social media platforms and invites questions for further clarification.

1. Social Media Training
for the Pump Industry
Marketers: Linkedin
by
Charli K. Matthews
Founder & President of Empowering Pumps, LLC

2. Charli K. Matthews
 Thank you for joining us to learn about Social Media for the
Pump Industry!
 I am the President of Empowering Pumps, LLC and
Publisher of EmpoweringPumps.com
 I have been in the industry for 9 years this month! The
majority of my career I was spent as an Account Executive
for Pumps & Systems Magazine. This is where I fell in love
with the Pump Industry.
 For the last two years, I watched the increasing demand for
social media involvement from the Pump Industry. This is
why I built EmpoweringPumps.com and designed every
page to use social media in some way.

3. Why is Linkedin
Important?
How can it help me and/or my company?

5. 35% check Linkedin Daily

6. CONTENT
 The backbone of social media is content. So, START
WRITING now… Start writing, everyday, on anything...
 Start a Blog
 Join Facebook, Twitter, and You Tube
 Create a Newsletter Database
 Define your audience
 Think about your customers, then think about their
customers…

7. Linkedin
 Why is Linkedin my favorite social media outlet?
 It’s all about Business
 You can use it for lead generation
 You can use it to network
 You can use it to learn
 You can use it to teach
 You can use it to promote!
 You can use it to increase SALES!

8. Linkedin
 Do you have a Personal LinkedIn Profile?
 Is it 100% complete?
 Do you have a Company Profile?
 Are you using all the features available…
Well… Let’s take a look!

12. Company Profile
How do I improve?

14. Products & Services

15. Connecting
How and Who?

18. Linkedin Groups
 How do I find groups related to the Pump Industry?
 How do I decide which groups to join?
 How do I participate in the discussions?
 Should I create my own group?
 How often do I monitor the group?

20. Searching Groups

24. QUESTIONS?
Don’t be afraid… There are no stupid questions!

25. NEXT MONTH:
Learn how to use Twitter
APRIL 27, 2012 – 4:00PM EDT
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
CHARLI@EMPOWERINGPUMPS.COM