Social Media Webinar hosted by EmpoweringPumps.com focusing on the use of Linked in for the Pump Industry.

1. Social Media Training
for the Pump Industry
Marketers: Linkedin
by
Charli K. Matthews
Founder & President of Empowering Pumps, LLC

2. Charli K. Matthews
 Thank you for joining us to learn about Social Media for the
Pump Industry!
 I am the President of Empowering Pumps, LLC and
Publisher of EmpoweringPumps.com
 I have been in the industry for 9 years this month! The
majority of my career I was spent as an Account Executive
for Pumps & Systems Magazine. This is where I fell in love
with the Pump Industry.
 For the last two years, I watched the increasing demand for
social media involvement from the Pump Industry. This is
why I built EmpoweringPumps.com and designed every
page to use social media in some way.

3. Why is Linkedin
Important?
How can it help me and/or my company?

5. 35% check Linkedin Daily

6. CONTENT
 The backbone of social media is content. So, START
WRITING now… Start writing, everyday, on anything...
 Start a Blog
 Join Facebook, Twitter, and You Tube
 Create a Newsletter Database
 Define your audience
 Think about your customers, then think about their
customers…

7. Linkedin
 Why is Linkedin my favorite social media outlet?
 It’s all about Business
 You can use it for lead generation
 You can use it to network
 You can use it to learn
 You can use it to teach
 You can use it to promote!
 You can use it to increase SALES!

8. Linkedin
 Do you have a Personal LinkedIn Profile?
 Is it 100% complete?
 Do you have a Company Profile?
 Are you using all the features available…
Well… Let’s take a look!

12. Company Profile
How do I improve?

14. Products & Services

15. Connecting
How and Who?

18. Linkedin Groups
 How do I find groups related to the Pump Industry?
 How do I decide which groups to join?
 How do I participate in the discussions?
 Should I create my own group?
 How often do I monitor the group?

20. Searching Groups

24. QUESTIONS?
Don’t be afraid… There are no stupid questions!

25. NEXT MONTH:
Learn how to use Twitter
APRIL 27, 2012 – 4:00PM EDT
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
CHARLI@EMPOWERINGPUMPS.COM