Pharmacy Social Media Crash Course - Marketing Content for Pharmacies
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Content is king. It's the stuff pharmacy rock stars are made of, the ingredients you'll use to cook up something so delicious that your customers eagerly anticipate your next course. The right dose of great content will reinforce your brand, and spectacular content will promote word of mouth from your customers to their friends and family. Join us as we dive into some of these recipes that you can whip up in minutes, making your friends think you've been slaving over a hot stove all day. Let's get to the sizzle. Bon appetit!
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Background: Community pharmacists can partner in collaborative management of chronic diseases such as osteoporosis. However, in Malaysia, the involvement of community pharmacists in the provision of osteoporosis care is minimal.
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Methods: Semi-structured one-on-one interviews and focus groups discussions (in groups of 5 participants), were conducted from October 2013 to July 2014. Community pharmacists were purposively sampled based on their years of experience and place of work. One of three trained researchers interviewed the participants using a topic guide. Interviews were recorded and transcribed verbatim. Data were analysed thematically using an interpretative description approach.
Results: Nineteen community pharmacists participated (one-on-one interviews=9, focus group discussions=10). None of the participants had directly provided pharmaceutical care to people with osteoporosis. The main barriers were lack of public awareness (n=17); lack of accurate screening tools for community pharmacists (n=16); lack of knowledge (n=13), time (n=6) and collaboration between pharmacists and doctors (n=14); and lack of support from the government and pharmaceutical society (n=11). The pharmacists wanted more public awareness campaigns on osteoporosis (n=17), more continuing education on osteoporosis (n=11), a simple unbiased osteoporosis management guideline (n=13), inter-professional collaboration (n=18), and reimbursement for osteoporosis care (n=8) to facilitate the provision of osteoporosis care. All participants had equally shared the same view on the barriers and facilitators to provide osteoporosis care.
Conclusions: This study has provided an insight into the barriers and needs of community pharmacists to provide osteoporosis care. The findings may help to develop interventions in supporting community pharmacists to improve osteoporosis care in the community.
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