Social Media Soiree
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The document provides guidance on using various social media platforms such as Facebook, Twitter, Google+, and LinkedIn to start, engage with, and promote a business. It outlines the basic steps and best practices for each platform as well as general social media practices. Additional resources are also provided to help readers learn more about using social media effectively.
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Social Media Soiree
- 2. The Social Media Revolution http://www.youtube.com/watch?v=DYedZth9ArM
- 3. Confused By Social Media?
- 4. How to Become Socially Savvy SEP…Easy as 1-2-3 • Start • Engage • Promote
- 5. Facebook – Start 1. Build a Strategy 2. Set up a “Business” Page 3. Complete Your Profile
- 6. Facebook – Engage 1. Identify Your Audience 2. Build a Content Calendar 3. Expand Your Network: Organic vs. “Pay to Play” REACH: 20% of fans BEFORE AFTER REACH: 80-100% of fans -25% Reach -45% Viral Reach -17% Engagement -17% Fan Acquisition
- 7. Facebook – Promote 1. 80/20 Rule: Audience Interests vs. Your Business 2. Promote Discounts & Deals 3. Buy Facebook ads to Target Your Exact Audience
- 8. Twitter – Start 1. Is Twitter Right for Your Business? 2. Build a Profile that Reflects Your Brand 3. Know the Language
- 9. Twitter – Engage 1. Easy Tips to Build Followers 2. What to Tweet 3. When to Tweet
- 10. Twitter – Promote 1. Increase Followers 2. Run Deals and Promotions 3. Tweet Links: Blogs, Photos, Videos, etc.
- 11. Google+ - Start 1. A Part of Everyday Life 2. Claim Your Google+ Page 3. Maximum the Effectiveness of Your Page
- 12. Google+ - Engage 1. Build Your Circles 2. Post Video, Links, Photos, & Events 3. Encourage Reviews & Respond
- 13. Google+ - Promote 1. Connect with Other G+ Users 2. Use the +1 Feature 3. Use #Hashtags to Link Your Post to a Certain Topic
- 14. Linkedin - Start 1. Personal vs. Business Page 2. Dress Up Your Profile 3. Optimize for SEO
- 15. Linkedin - Engage 1. Join Groups 2. Give & Receive Recommendati ons 3. Network & Provide Referrals
- 16. Linkedin - Promote 1. Post Relevant Content Regularly 2. Ask Others to Link 3. Pay for Premium?
- 17. Social Media Good Practices 1. Cross Link Social Media Accounts 2. Promote in All Marketing/Sales Materials 3. Use Data Provided in Each Platform as a Guideline for When/What to Post and Tweet 4. Make it Meaningful, Utilize Social Media to Grow Your Business and Provide Return on Investment
- 18. Additional Resources 1. How to Become Socially Savvy Guidebook 2. Join Our Social Networks & Read Our Blogs 3. High Road Digital Coupon Offer
- 19. It’s Okay to Ask for Directions
Editor's Notes
- Business oriented social networking site. Over 250 million users. About 80% of users are 35 years+. About 50% of users have salaries of more than $100,000. Use LinkedIn to: Recommend others, join targeted groups, job postings, do market research, add your company profiles, optimize your search ranking, grow your network. How many have a personal/business page? What to include: personal profile should have “summary”, “experience”, “education”, “additional info: interest, personal details”, “honors/awards” & “volunteer”. Did you know you can also include: links to presentations, videos, published works? Business profile should have: info about your business, website, industry, type, headquarters, company size. 2. Why should you care about your profile? Profiles that have incomplete info or fails to communicate a “unique value proposition” are poorly optimized to take advantage of LinkedIn. All of us make “snap judgments” in the first few seconds of meeting someone – first impressions. People are looking for anything to distinguish you from the pack – gives more weight & influence If you have ever “checkup” on someone via LinkedIn before you’ve met them, you can be assured others are doing the same to you. 3. Use keywords & phrases in your profile (job descriptions, summary sections, etc) to optimize for search.
- Join or start groups in your field or industry. Become an expert & increase your SOV by actively participating in discussions. Give & receive recommendations or “endorsements” on skill/expertise section of the profile. Gives you a credibility boost. How many of you actually talk to your LinkedIn contacts? Do you know you can send messages to your contacts asking them to send a “introduction request/warm referral” to one of their contact? This makes LinkedIn a powerful networking tool!
- Just like facebook, you can “share an update” with everyone “public” or just your “connections”. Get active & (like, comment, share) others post. Keep it professional Share press releases, blog posts, new hires, acquisitions, new projects, new products. Find complimentary businesses to share referrals with Link to articles & content with a summary of your comments to add to your credibility. Post job listings to find qualified talent. Use the 80/20 rule 2. Import your contacts from your email address book “Network/add connections” 3. Free vs Paid membership: -Paid types: Premium, Recruiters, Job Seekers, Sales Pros. -Plans ranging in cost from: $7.95/mo to $39.95 for the Premium Personal Plus. -What does it do? 1. Who’s viewed your profile-unlimited. 2. Contact anyone with InMail. 3. See expanded profiles. 4. More search filters & results.
- Make it easy for people to find you elsewhere online by providing your company website, blog, facebook, & Twitter handle. Make sure your employees follow your business page. Ask people on your other social media to follow your page 2. Include links to your social sites on your email signature, business cards, etc. 3. Use the guidelines/best practices to optimize your social sites. 4. Develop a social media strategy to maximize your ROI. Choose key metrics with predefined goals to track results. Examples: More “likes/followers” through a special offer “call to action”.
- Everyone gets our white paper “How to Become Socially Savvy” guidebook of best practices/tips. Please join our social networks on facebook, twitter, linkedIn, & google+. Read our blog on highroaddigital.com. Please take our special offer for a free 1 hour digital audit/consultation for your business. Thank you for coming. Please stick around if you have further questions.