The document discusses the history and influence of pop and electro-pop music. It provides examples of how pop artists like Justin Bieber, Katy Perry, and Kesha incorporate themes of relationships and partying into their music videos through flashy costumes, dancing, lighting, and other conventions. The document analyzes example screenshots from music videos to illustrate how they represent pop culture and influence fans. It states that incorporating these elements of costumes, dancing, and glamorous lighting into a music video can help meet the expectations of the pop and electro-pop genres.