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Individual Response
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- 2. CD/DVD (PROMOTIONAL PACKAGE) CD – •BBCINTRODUCING •Kitsune (Label Compilation) •Game Soundtrack (FIFA, NBA, MADDEN) •Artist’s Album • Songs - • Fire, Far Cry, Breathe Life – Jack Garratt • Undercover Martyn, Cigarettes in the Theatre, Eat That Up It’s Good For You – Two Door Cinema Club • Not Going Home, Now You Know, Lucy – Olivver the Kid • Let It Go, Alleyways, WDYWFM– The Neighbourhood • Colder Parts, Natalie, Cry For Me – Hunny • Another Stranger, My Heart, Willow Tree – Twin Wild DVD - •Making of the Album •Live at … •Interviews •Tour Diaries
- 3. MUSIC VIDEOS • Featurethe artist(s). – As can be seen in Jack Garratt’s music video for ‘Worry’ where he performs. On the other hand, in Olivver the Kid’s music video for ‘Keep it Scared’, he is seen acting as opposed to performing. • Feature an actor/actress. – As in Olivver the Kid’s ‘Bbblue’, an actress is used as the love interest in the video. • Tell a story. – As in Pixel Fix’s ‘I Want You the Same’, where actors are used to tell a story that is different to that of the song but is still related. • Related to the lyrics of the song. – As in Two Door Cinema Club’s ‘Are We Ready? (Wreck)’, where the members of the bad are seen advertising imaginary products mentioned in the song. • Cutting matched to rhythm. - As in Two Door Cinema Club’s ‘Undercover Martyn’, the cutting is aesthetically pleasing as it does not clash with the songs electronic rhythms. • Artist performing the song in studio or on stage. – As in Skizzy Mars’ ‘I’m Ready’, where the featured singer is seen recording the hook in a studio.
- 4. MUSIC VIDEO • Iwill contrast parts of my music video by juxtaposing a storyline played out by the artist with footage of the artist performing the song. The story will match the emotions of the song but will not match the lyrics word for word to avoid an amateur-looking video. It will focus on the artist as the main protagonist to act as an extension to them conveying their thoughts through the song. In the performance footage, they will perform the song with relevant and realistic emotions to give an authentic view to the audience. • The editing of the video will match the rhythm of the song to tie the two pieces together, complimenting one another. • The artists I have shortlisted pride themselves on using meaningful and honest lyrics that an audience can relate to, this means that the music video can include realistic, natural situations that the audience can identify with. • The actors/artists in the music video will be aged between 17 and 25 to conform with the targeted audience for the music I have chosen, this means it will be easier for the audience to identify with the people in the music video. • The music video will be filmed in a darker, suburban setting at dusk to reinforce the darker tones of the music I have chosen, this will be a contrast to the footage of the artist performing the song on stage or in a studio. • The people featured in the music video will be wearing modern, popular brands that are commonplace in the target audience’s life; this includes H&M, ASOS and Forever 21 (appealing to audiences in the US). • The colours in the music video will be a darker pallet contrasted with a brighter colour, drawing the viewers focus to that contradictory colour. This creates synergy with the CD cover and magazine article that follow similar themes.
- 5. CD Cover Disc 1DiscDisc 2 Notes, information about discs/formats Revers e Front The front cover will display the CD design, the first interaction the audience will have with the product. The disc will have a minimalistic design that conforms to that of the front cover, as well as the album name and artists’ name in This disc will have an inverted version of the first discs design, this is to represent that the artist is showing another side to This will have the tracklist and contents of the DVD. It will also have licensing information in small print at the bottom.
- 6. CD ARTWORK • Blackbackground with brighter colour design. – Two Door Cinema Club’s ‘Gameshow’ has a photo of three neon lights that stand out against the contrasting dark background, this draws a potential customer’s eyes to it. • Photo/portrait of artist. – This is evident on both Jack Garratt’s ’Phase’ and Olivver the Kid’s ‘Freak’, this gives the music an identity by showing the listener who the artist is, but leaving their personality hidden in the music. • Black and White/Filter – The Neighbourhood’s ’I Love You’ uses a greyscale filter that describes their music visually. The band are known for their black and white aesthetic that actually affects the music on the album. • Artist’s name – Two Door Cinema Club’s ‘Tourist History’ draws attention to the band’s name rather than that of the album, this shows that they feel it is more important to expose your identity as an artist and also showcase their unusual name.
- 7. DESIGNS • Use pre-productiontechniques/post-production filters – E.g. smoke/dry ice, lights. E.g. Foals’ ‘Total Life Forever’. • Symbols. E.g. ’I Love You’ by The Neighbourhood. • Parental Advisory (where relevant). E.g. ‘I Love You’ by The Neighbourhood. • Album name and/or artist name. E.g. Nothing But Thieves’ self-titled album. • Image of the artist or a model. E.g. ‘Vagabonds’ by Satellite Stories. I will use black as the background, acting as a blank canvas that contrast the bright blue and pink. These colours will be in the form of neon- like lights in a spiral shape. This contrast represents ‘the light at the end of the tunnel, ‘light in dark’ idea. CD Cover Music Video As with the CD Cover, the colours will be a darker pallet contrasted with a brighter colour, drawing the viewers focus to that contradictory colour.
- 9. MAGAZINE ADVERT Polaroid stylephoto __________________DE SCRIPTION/_______I NTRO_______________ _____________________ _____________________ _____________________ _______ ___________________Q &A_STYLE__________ _____________________ _____________________ _____________________ _____________________ _____________________ Album Cover The page will have a neon light twisting between the text to create synergy by following the theme of the CD and music video. So not to obscure the text, the colours will only be present in the white space.