This document outlines the goals and strategies for the mastery journey of an individual in the entertainment field over the course of multiple semesters. It includes goals and strategies for personal development, leadership, project management, business storytelling, finance, negotiation, law, and a final business plan project. Resources listed include books, databases, videos and industry connections.
This is our 2nd free session of 'Complete Digital Marketing'.
This session covers:
+ UX / UI
+ Google Adwords
+ SEO
+ Few Concepts of Digital Marketing
This project aimed to research and discover, Compare and contrast opportunities within my preferred industry to identify critical players while helping me establish my brand.
This is our 2nd free session of 'Complete Digital Marketing'.
This session covers:
+ UX / UI
+ Google Adwords
+ SEO
+ Few Concepts of Digital Marketing
This project aimed to research and discover, Compare and contrast opportunities within my preferred industry to identify critical players while helping me establish my brand.
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2. Mastery: Personal Development and
Leadership
Goal:
• To fully understand and apply what it means to be a master and how it shapes my
personal development in the entertainment field.
Strategies:
• Begin applying the principles in Robert Greene’s book Mastery in my own journey
• Create a strategic plan that outlines my mastery journey through long and short
term goals
3. Executive Leadership
Goal:
• Gain an understanding of leadership styles and trends in the industry that will
allow me to become an effective leader.
Strategies:
• Read books on leadership from leaders in the Entertainment industry as well as
other prolific leaders that have proven successful in leadership
• Use the EBSCOhost database to research different leaders in the industry
• Consult with leaders in the industry and follow their journey
4. Project and Team Management
Goals:
• Learn how to successfully manage projects as well as a full team effectively
Strategies:
• Utilize Lynda.com as a resource to review project management
• Subscribe and listen to the project management podcast on Feedly.com
5. Business Storytelling and Brand
Development
Goal:
• Learn how to build a brand that will help establish my presence in the industry
Strategies:
• Start branding myself and my business using the tools outlined in the class
• Use story boards to develop the initial stories that I can use to build my brand
• Research storytelling and brand management on Business Source Complete
(EBSCOhost)
6. Entertainment Business Finance
Goal:
• Learn how to accumulate and manage business finances
Strategies:
• Create a business financial plan including a budget
• Start with a financial analysis of where I am and projections on how to get where I
need to be
• Read Working for Yourself: An Entrepreneur’s Guide to the Basics from EBSCOhost
eBook Collection
7. Negotiation and Deal-Making
Goal:
• Learn how to be an effective deal maker and how to negotiate contracts.
Strategies:
• Create new contracts
• Start preparing and practicing negotiation dialogues
• Use Lynda.com to review Negotiation Fundamentals
8. Product and Artist Management
Goals:
• Learn how to deal with issues that may come up when dealing with artist and
products.
Strategies:
• Watch Music Industry Profile: Artist Manager Delante Murphy on youtube.com
• Talk to artist managers in the industry and gain insight on their experiences
• Use EBSCOhost to read the article ”We’ve Never Given Up on Any Artist” by Rhian
Jones
9. Advanced Entertainment Law
Goals:
• Learn and understand law as it relates to the entertainment industry
Strategies
• Use FindLaw as a resource to research entertainment law cases
• Talk to entertainment lawyers about their experiences their importance in the
entertainment industry
• Read books on entertainment law
10. Entertainment Media Publishing and
Distribution
Goal:
• Understand publishing and distribution
Strategies
• Research and create relationships with distribution companies
• Look up ASCAP and BMI and how they work in relation to publishing
• Watch the video Publishing on Lynda.com
11. Digital Marketing
Goal:
• Learn about digital marketing and how it effects the entertainment industry
Strategies:
• Watch Digital Marketing – Back to the Basics Webinar on youtube.com
• Read Digital Engagement: Internet Marketing That Captures Customers and Builds
Intense Brand Loyalty on EBSCOhost eBook Collections
• Create a digital marketing plan
12. Business Plan Development
Goal:
• Make a business plan that will solidify my goals in the entertainment industry
Strategies
• Use all of the tools learned throughout the year to create a business plan
• Use Lynda.com to enhance my knowledge of writing a business plan by
participating in the course Creating a Business Plan
• Use EBSCOhost eBook collection to read How to Write a Business Plan by Brian
Finch
13. Final Project: Business Plan
Goal:
• I will complete and present my business plan
Strategies:
• Complete my business plan
• Present my business plan to faculty, peers and possible investors
• Watch Presentation Fundamentals on Lynda.com
14. Industry Connections/Mentors
Terry Dillard (Partner and General Manager of Cinder Entertainment
615-866-2647, terry.dillard@cinderent.com
Ann Nesby (Actress, Artist, Songwriter)
404-247-0211, laborforcemgmt@aol.com
Felice Messam (Artist, Songwriter, Co-owner of Verlyn Music, Vocal Coach)
678 561 0876, verlynmusic@gmail.com
15. Industry Connections/Mentors Con’t
Tim W. Lee (Manger)
404-247-021, laborforcemgmt@aol.com
Canton Jones (Artist, Manager, Songwriter)
(770) 716-2256, cantonj@newhopebc.org
Jonathan Phillips (Manager, Artist, Songwriter)
jonathanphillipsmusic@gmail.com, https://www.linkedin.com/in/jonathan-phillips-
74880a23
16. Industry Involvment
SAG-AFTRA - http://www.sagaftra.org/
A C & E - www.ACandE.org
Georgia Music Industry Association - www.gmia.org
Music Business Association - http://musicbiz.org/
17. Expanding my PLN
Companies/Heroes to Follow
I will expand my PLN by utilizing Linkedin, Feedly and other networking platforms
that will help to keep me up to date with industry trends. Some of the companies and
my personal heroes of the entertainment industry that I will follow are:
18. Full Sail University Community
Involvement
Entertainment Networking Society – I will use this society to network with other
students that are in the entertainment field. This will afford me the opportunity to
create relationships with other students that can enhance each other’s careers.
Entrepreneur Network – I will use this society to find others with similar interests and
network.
19. Characteristics of a Mentor
Experienced
Has Integrity
Knowledgeable
Great Listener
Supportive
Confident in their field
