Choosing a startup name is an important decision that will impact how people connect with the brand. An impactful name can help get brand recognition from investors and their first impression. The best way to choose a name is through brainstorming sessions where you pump out ideas until finding something simple, relevant and memorable. After picking a name, you should secure the matching domain name and make sure it is currently unused and easy to spell and pronounce. The name will be your brand, so choose one that conveys the right message.