Shawn Myers attends Full Sail University and is working towards an Entertainment Business Master's degree. He outlines monthly goals and strategies across various courses including personal development, executive leadership, project management, business law, digital marketing, and developing a business plan. His overarching goal for the month is to write a business plan for his product, a microphone robot called MyKasulBot, and find potential investors to present it to.

1. Shawn Myers
Full Sail University
ENTERTAINMENT BUSINESS MASTER

2. MASTERY: PERSONAL DEVELOPMENT AND
LEADERSHIP
Goal for the Month: Resonate with Masters in many different fields of study to find similarities
in practices to my field to use on my Mastery Journey.
Strategies to Achieve My Goal:
• Read Robert Greene’s Mastery.
• Find a Master and interview them for their tips and tricks.
• Apply lessons from Greene to my every day life.

3. EXECUTIVE LEADERSHIP
Goal for the Month: To gain a better knowledge of Executive Leadership Qualities.
Strategies to Achieve My Goal:
• Five Leadership Qualities Great Executives Must Have:
http://www.linkedin.com/today/post/article/20131209140015-178173598-five-leadership-
qualities-great-executives-must-have
• CEO of the Year Alan Mulally on Leadership Qualities:
http://chiefexecutive.net/ceo-of-the-year-alan-mulally-on-important-leadership-qualities
• Use my newly acquired manager position at work to look for improvement opportunities
for myself.

4. PROJECT AND TEAM MANAGEMENT
Goal for the Month: Learn how to build and manage a budget.
Strategies to Achieve My Goal:
• 5 Steps to Prepare Your Budget: http://office.microsoft.com/en-us/project-help/5-steps-to-
prepare-your-project-budget-HA001141182.aspx
• Lynda.com Managing Budgets: http://www.lynda.com/Business-Business-Skills-
tutorials/Managing-budgets/142070/157300-4.html
• In my current role, I have a few projects coming up. I will opt to get involved with the
budgeting of the project. I will ask to shadow the project planner.

5. BUSINESS STORYTELLING AND BRAND DEVELOPMENT
Goal for the Month: Learn how to develop a brand. I learned about sonic branding during my
Music Production degree, but I want to learn where the brand itself comes from.
Strategies to Achieve My Goal:
• Lynda Video – Branding Inspiration and Tips: http://www.lynda.com/InDesign-
tutorials/Branding-inspiration-tips/114175/120111-4.html
• Lynda Video – Developing a Brand Name: http://www.lynda.com/Illustrator-
tutorials/Developing-brand-name/112674/140491-4.html
• Lynda Video – Developing Consistency Across Your Brand:
http://www.lynda.com/Business-Business-Skills-tutorials/Developing-consistency-across-
your-brand/126618/154010-4.html

6. ENTERTAINMENT BUSINESS FINANCE
Goal for the Month: Learn financing in general. I took an accounting class during the Fall at a
local college. Unfortunately I was lost in most of the material and did not understand a lot of it.
I am ready to relearn and try again!
Strategies to Achieve My Goal:
• Lynda Video – Finance Training Tutorials: http://www.lynda.com/Finance-training-
tutorials/1315-0.html
• Speak with a few Entertainment Businesses in the area to see if they will share tips and
tricks for their finances.
• Take the knowledge from the month and apply it to my current business to enhance
financial planning, spending, success.

7. NEGOTIATION AND DEAL-MAKING
Goal for the Month: How to negotiate and deal make where both sides of the deal are fair and
allow a business to grow as a whole.
Strategies to Achieve My Goal:
• Lynda Video – Negotiation Fundamentals: http://www.lynda.com/Business-Business-
Skills-tutorials/Negotiation-Fundamentals/101504-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:negotiating%0Apage:1%0As:relevance%0As
a:true%0Aproducttypeid:2
• Lynda Video – Opening the Negotiation: http://www.lynda.com/Business-Business-Skills-
tutorials/Opening-negotiation/101504/111534-4.html
• Lynda Video – The Six Steps in Preparing for a Successful Negotiation:
http://www.lynda.com/Business-Business-Skills-tutorials/six-steps-preparing-successful-
negotiation/101504/111528-4.html

8. PRODUCT AND ARTIST MANAGEMENT
Goal for the Month: Learn how to effectively acquire, manage, and develop artists. Also to
take preventative action against current issues.
Strategies to Achieve My Goal:
• Artist Management Resources:
http://www.artistmanagementresource.com/
• Ten Tips For New Product Managers: http://www.slideshare.net/jefflash/ten-tips-for-new-
product-managers
• How to be a Good Product Manager:
http://www.goodproductmanager.com/

9. ADVANCED ENTERTAINMENT LAW
Goal for the Month: Enhance my knowledge on Protecting and Exploiting rights in the digital
realm.
Strategies to Achieve My Goal:
• Tips for the Beginning Entertainment Law Attorney:
http://lacba.org/files/lal/vol31no3/2482.pdf
• Entertainment Law Research Guide:
http://www.law.georgetown.edu/library/research/guides/entertainmentlaw.cfm
• Hollywood Legal News Articles:
http://www.hollywoodreporter.com/blogs/thr-esq/

10. ENTERTAINMENT MEDIA PUBLISHING AND DISTRIBUTION
Goal for the Month: Learn how to properly distribute media I manage. I can greatly use this for
my recording studio.
Strategies to Achieve My Goal:
• 5 Tips for Content Distribution Networks: http://www.toprankblog.com/2007/02/5-tips-for-
content-distribution-networks/
• Social Media Marketing:
http://seomarketingsuite.com/
• 12 Steps for Better Content Distribution:
https://blog.shareaholic.com/content-distribution-tips/

11. DIGITAL MARKETING
Goal for the Month: Learn how to run an ad campaign for a product or artist.
Strategies to Achieve My Goal:
• Lynda Video – Marketing Tips: http://www.lynda.com/Business-Online-Marketing-
tutorials/Marketing-Tips/151545-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:marketing%0Apage:1%0As:relevance%0As
a:true%0Aproducttypeid:2
• Lynda Video - Marketing a Brand:
http://www.lynda.com/Premiere-Pro-tutorials/Marketing-brand/122430/143823-4.html
• Apply lessons from the month to my product I am working to launch. The MyKasulBot –
The Microphone Robot

12. BUSINESS PLAN DEVELOPMENT
Goal for the Month: Learn how to write a successful business plan. Also, how to plan and
approach failure.
Strategies to Achieve My Goal:
• Lynda Video – Nine Steps to Developing a Business Plan:
http://www.lynda.com/Business-Business-Skills-tutorials/Nine-steps-developing-business-
plan/115426/136618-4.html
• Lynda Video – Planning for Failure:
http://www.lynda.com/Business-Business-Skills-tutorials/Planning-failure/148342/161111-
4.html
• The 10 Ingredients of a Great Business Plan: http://www.forbes.com/2010/03/18/business-
plan-tips-entrepreneurs-finance-zwilling.html

13. FINAL PROJECT: BUSINESS PLAN
Goal for the Month: Write a successful business plan for my product, the MyKasulBot. Also
find potential investors.
Strategies to Achieve My Goal:
• How to Present Your Business Plan: http://www.inc.com/guides/present-your-business-
plan.html
• Present my business plan to potential investors.
• Target Market: Business Plan Basics: http://www.bizplanit.com/virtual-business-
plan/target-market/business-plan-basics-7.html