This document provides information for designing a hip hop magazine, including ideas for the front cover, masthead, color schemes, and more. Some key points: - Black and red is proposed as the main color scheme, inspired by XXL magazine. Other ideas include black/white, black/gold, and white only. - Masthead name ideas include "The Unseen," "Stay Dope," and "Beats by Dolan" to reference hip hop albums and culture. - Images are proposed to portray African/American fashion and personalities suited for the front cover. - Social media links will be included to engage readers across Facebook, Twitter, and Instagram. - The magazine will

1. Mind Map
• This can introduce individualism and
incorporate differences between the ‘usual’
hip hop tracks.
• Causes other artists to go against what you
believe in as they have faith In their own
ways.
• Insinuates an approach to the magazine and
the genre that nobody has come across
before.
• It connotes to the readers the genre strongly throughout the
articles and explains any updates to hip hop and new tunes
clearly
• People before buying this will be aware what they are
purchasing and understand if it is suited to them.
Magazine
Ideas
Images of Front
Cover Ideas -
Magazine Colour
Scheme Ideas –
• Black/Yellow
• Black/White
• White/Gold
• Red/Blue
• Gold/Gold
Masthead Ideas -
• The Unseen
• Beats by Dolan
• Hip Hop Daily
• My Nu Leng
• Track Waves
• Just Coolin
• Staying Dope
• Swag n That
Brand Identity -
• I will keep to the same colour
scheme throughout the whole
magazine.
• I will keep social media close;
by showing links on every page
so the consumer can keep in
contact.
• I will keep the same font and
will be a recognisable brand
and magazine
Slogan –
• Short and Sweet
• Meaningful
• Rhyme
• Catchy/Humorous
Candidate Name: Joe Dolan
Candidate Number: 2043
Editorial
This page is fundamental
as it draws a personal
relationship between the
readers and the editor
Katz Gratification theory
Font styles-
Geo Sans Light, Bebas,
Impact,
Joe Dolan- 2043
St. Andrews- 64135

2. Masthead Name Ideas
Masthead Name
Ideas
Font Bebas
THEUnseen
The connotation behind this name as
it relates to the album produced by
Quasimoto who changed the hip hop
scene from the underground level
back up out in the open. So this
album is a significant event in Hip Hop
and could be quite an effective
tribute.
Font Geo Sans Light
Stay Dope
On the streets the word Dope means
‘cool’ and most people who
stereotype this hip hop scene like to
look cool and powerful as opposed to
other gangs and people on the street.
So ‘Stay Dope’ could suggest that hip
hop members should stay cool no
matter what the occasion or scenario. Font Impact
Beats by Dolan
Using Beats by Dolan could be effective because it shows
the editors last name and brings a ‘Star Appeal’ towards
the editor and also brings forward attention to those
behind the magazine. Impact font is also similar to XXL
font as it is bold and plain.

3. Inspiration
• I have chosen to use XXL as my magazine of inspiration and they use the red colour
scheme very effectively therefore I have chosen to put my font in a recognisable
font like XXL and similarly to the Vibe magazine of which I use as my second
inspirational source. The stories I will choose to use will be mainly sob stories
which will highlight the artists poor background and cause the reader to want to
read on and discover more about their life's and how they turned it around.
• The reasons I chose the images on the previous slide was because they were all
from my magazine of inspiration and represents my selected genre of music
effectively for example the fashion they are portraying and also the type of people
who will be best suited for my front camera e.g. African/American
Social media
• The synergy I will be using for my front cover will be Facebook/Twitter/Instagram
as they are the most popular social networking sites therefore making it effective
for the magazine to link to a well known social site. This can allow the reader to
become more in touch with the magazine and when it will be released and how
they can get in touch with the production of the magazine and any special
releases.

4. Strapline Language
Strapline
Language
Hip Hop Knockout - This strapline
can suggest that you will knocked
out by the context within the
magazine and how it will be better
than anything else you can read.
Lurking in the shadows- This
was an idea for the strapline
that I chose was mainly due to
it linking effectively with ‘The
Unseen’ masthead.
The UK’s Biggest Hip Hop Magazine- With this
bold statement it could encourage the target
audience to check the magazine out as it is the
biggest hip hop magazine. This was inspired by
XXL strapline.

5. Images of Props
Images of
Props

6. Colour Schemes
Colour
Schemes
Black and White- This colour
scheme is usually used in
magazines such as XXL and Vibe.
Although there is also splashes
off orange and red used to
create a more powerful brand
identity.
Black and Red- This is the most
regularly used colour scheme used in
XXL and captures the darkness
combined with the red passion that
stands out within the page.
Black only- This is shown in
hip hop artists fashion and
has been very popular so
therefore is a possible
approach to my magazine.
This would be used to
connote the darkness
surrounding the hip hop
scene and how it has
changed throughout time.
White only- This has been used in previous
interviews on XXL magazine spreads and
looks very effective and professional.

7. Added Information
• I will make the magazine £1.99 as it will be a relatively frequent release for hip hop
fans as I am going to release an issue on a weekly basis therefore if the price was
any more expensive than £1.99 it would cause people to loose out on purchasing
the magazine and wouldn’t generate enough sales to maintain a popular
magazine.