William Andrew plans to publish a monthly hip hop magazine called "Hip Hop" that will be sold for £2.50 in major supermarkets. The magazine aims to be popular among 14-25 year olds by providing content on popular hip hop artists including stories about their lives and upcoming gig dates. Each issue will feature an in-depth story on one artist to drive sales and readership. The magazine will have an organized column layout in simple black and red colors with casually styled models wearing hip hop fashion.

1. Publication Plan
William Andrew

2. Name:
I called Hip Hop because i want to be simple
with my masthead, also to show that this is the
genre of the magazine

3. Price:
• i decided to value my magazine at £2.50 as
this felt suitable after hearing the answers to
my questions in the interviews

4. Positioning statement:
• for 14-25 year olds, the Hip Hop Magazine is
one of the most popular genre as a lot of
people nowadays listen to this type of music

5. Distribution:
• ASDA, ALDI, Sainsbury's, Morrisons, common
supermarkets

6. Frequency of Publication:
• Every month

7. Rationale:
• my aim is for my magazine to be very popular
and to be sold worldwide

8. Style/layout/Colour
• My layout is going to be very organised in
columns so that is easy to read, my colours are
going to be simple like black and red instead
of very vibrant colours, style of my models is
going be casual trend, clothes that hip hop
artists wear

9. Regular contents:
• Regular contents will include popular stories
about the artist and what going on in their life
and also gig dates will be included in the
magazine
• Featured Content: every month there will be
at least one featured artist in magazine that
will be the story that will make my audience
want to buy my magazine and read about it