A Minimum Viable Product (MVP) is doing the smallest possible thing in order to learn. You'll make the least amount of effort to get the maximum amount of validated customer learning. The road to launching a web or mobile application usually starts with the creation of a minimum viable product (MVP). A MVP is more than a prototype but less than a fully-featured app and can help you engage a particular audience, such as potential investors, strategic partners, hires, or test users. Determining what features should be included in or excluded from your MVP is a critical task with major ramifications.

1. MVP Building & Testing Your Set of
“Must Have” Features
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SERGEY SUNDUKOVSKIY PH.D.

2. Introduction
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3. Background
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4. MVP Core Functionality
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Ideal MVP

5. Ideal MVP
Mini-Me is an Ideal MVP
Core Functionality
 Identical “DNA”
 Same Major Features
 Same Major Functionality
 Same Usability
 Not Up To Scale
 Not As Pretty
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6. Viable For What?
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Minimal
Product nobody
wants to use
Eric Ries defines MVP as “…that version of a new product
which allows a team to collect the maximum amount of
validated learning about customers with the least effort.”
Viable
Product built
by companies
that have no
financial limitations
MVP

7. MVP vs. Product
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8. Difficult Determinations
Prototype vs. MVP
 How Do I Distinguish?
MVP vs. Product
 At What Point Do I Stop?
Intent Matters
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 You Will Get What You Are Aiming For
Do Not Make A Mermaid
 You Will Always Get a Wrong Half

9. MVP vs. Prototype
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(prototype)

10. MVP vs. Prototype
 MVP
 Test Product Viability
 Test Assumptions
 Test the Market
 Test Product Usability
 Get User Feedback
Prototype
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 Demonstrate the Concept
 Convince Others That You Are Serious
 Get Seed Money

11. MVP vs. Prototype
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Who Builds It?

12. MVP vs. Prototype
 MVP
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 Built by a Minimal Viable Team
 Evolutionary in Its Development
Prototype
 Built by One Guy
 Usually Throwaway in Its Development

13. Beta vs. MVP
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14. Roger’s Adoption Curve
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Who is MVP for?

15. MVP Targeting
Prototype Targets Innovators
MVP Targets Early Adopters
Early Adopter Groups
 Educators
 Influencers
 Opinion Makers
 Social Connectors
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16. MVP Features
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Less is truly more

17. MVP Features
Intelligent Design and Evolutionary Concepts
 Aim For Adjacent Possible
Irreducible Complexity
 Can’t Take Anything Away
 Can’t Be Simpler
Most Efficient For What It Does
 Most Efficient Wins
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18. Irreducible Complexity
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Simplest mousetrap

19. Path To Intent
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Straightforward path to intent

20. Product Don’ts
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Do Not Complicate Things
Do Not Make Users Think
Do Not Make Users Work
Do Not Defy User’s Expectations
Do Not Confuse Yourself With Users
Do Not Assume You Know Everything

21. Example Company
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22. WalkMe
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23. Target Customer
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Target Customer – GuidedFlow is a B-B-C solution
targeted to an early stage SaaS Platform Startups
 Size – 1-10 Employees
 Revenue – None - 500K
 Solution Type – SaaS Platforms
 Industry – Marketing

24. Design Centric Approach
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25. MVP Development Pipeline
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26. Guided Flow
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Help Bar

27. Wireframes
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28. Wireframes (cont.)
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29. Wireframes (cont.)
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30. Wireframe Structure
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31. Wireframing Tools
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32. Mockups
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33. Mockups (cont.)
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34. Mockups (cont.)
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35. Static Prototype
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Wire it together

36. Static Prototype (cont.)
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37. Static Prototype (cont.)
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38. Prototyping Tools
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39. Mark Up
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40. Mind Map
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41. “Nirvana” Features
 Admin
 Installation
 Analytics
 Account Management
 Help Management
 Walk Through Management
 Tutorial Management
 Video Management
 App Management
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42. “Nirvana” Drilldown
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 Account Management – Allows user to manage accounts
and account related activities in the system
 Manage User Accounts (create, update, delete)
 Manage Master Account (update)
 Manage User Permissions (author, update, publish)
 Manage Account Subscription (upgrade, downgrade, cancel)
 Manage Payments (credit card info)

43. GA
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 Account Management – Allows user to manage accounts
and account related activities in the system
 Manage User Accounts (create, update, delete)
 Manage Master Account (update)
 Manage User Permissions (author, update, publish)

44. Beta
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 Account Management – Allows user to manage accounts
and account related activities in the system
 Manage Account Subscription (upgrade, downgrade, cancel)
 Manage Payments (credit card info)

45. Core Functionality = MVP
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 Account Management – Allows user to manage accounts
and account related activities in the system
 Reset Password – Allows account users to reset credentials

46. User Story
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User Story – As “Who” I want “What” and “Why”
 As a “end-user” I want to be able to “click on help button” so I can
“get help messages”
 As a “end-user” I want to be able to “click on tour button” so I can
“get a guided tour”
 As an “admin” I want to be able to “define” help messages for help
screens
 As an “admin” I want to be able to “create” credit card information
so I “can manage Payments”
 As a “system user” I want to be able to “reset password” so I can
log into the system

47. Business Rule
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Business Rule – Non Trivial Rules
 Subscription plan upgrades are effective immediately
 Subscription plan downgrades are effective as of new billing cycle
 In case of credit card rejection system will repeat billing attempts
three times two days apart. Upon third rejection customer will be
downgraded to a “Free” Subscription Plan

48. Decision Making
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HIPPO/Highest Paid Person’s Opinion

49. Experimentation Testing
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ABT – Always Be Testing

50. Testing History
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Testing Testing Tested
Aliens Did Not Build Pyramids

51. A/B Multifactorial Split Testing
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Very Different

52. A/B Singlevariate Split Testing
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Slightly Different

53. Multivariate Testing
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That’s a Lot of Combinations

54. Experiment Chaining
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55. Usability Testing
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56. Crowdsourcing
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Rise of the Crowds

57. Mechanical Turk
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Microtasking Crowdsourcing Platform

58. Usability Study Setup
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59. Usability Study Setup (cont.)
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60. Usability Study User Targeting
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61. Usability Study Micro-Tasking
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62. Usability Study Recording
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63. Feedback
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It Is All About Uncensored Feedback

64. Usability Study Survey
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65. Usability Study Results
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66. Usability Study Results (cont.)
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67. Usability Study Results (cont.)
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68. Was not sure
what to do

69. Usability Testing Tools
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