Product Marketing: Moving the Needle (ProductCamp Boston 2016)ProductCamp Boston
The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
How to 2X Your Growth with a Product-Led Strategy - Liz Cain, OpenViewTraction Conf
Why is it that companies like Dropbox and Atlassian are worth 2x more than regular software companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: the product itself is the primary driver of growth.
Product led growth (PLG) is a go-to-market strategy that relies on the product itself as the primary driver of user acquisition, conversion and expansion. Come hear how you can implement PLG as a part of your strategy and use it to more than 2x your growth.
Product Marketing: Moving the Needle (ProductCamp Boston 2016)ProductCamp Boston
The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
How to 2X Your Growth with a Product-Led Strategy - Liz Cain, OpenViewTraction Conf
Why is it that companies like Dropbox and Atlassian are worth 2x more than regular software companies post-IPO? How do they grow faster and more efficiently than their peers? The answer is simple: the product itself is the primary driver of growth.
Product led growth (PLG) is a go-to-market strategy that relies on the product itself as the primary driver of user acquisition, conversion and expansion. Come hear how you can implement PLG as a part of your strategy and use it to more than 2x your growth.
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
How to Think Big, Start Small and Fail Fast by Google PM LeadProduct School
Main takeaways:
- Thinking big: expand your ideas and understand today and dream up tomorrow. This will take your company/product into the future
- Start small: it's time to go into validation stage, organize your ideas into a roadmap that starts small and builds more value over time
-Failing fast: learn from your failures and do it fast (if you never failed, you probably did not aim high enough)
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
Redesigning an Existing Product by Uber Product LeaderProduct School
Main Takeaways:
-Define the goal and product principles to enable decision making
-Partner with design early to solve product challenges
-Redesigning an application is different than adding a new feature
How to Ace Your First 6 Months as a New PM by Empatico PMProduct School
In this presentation you will see a list of research tasks to do in the first 30 days of your job, examples of projects you can work on in your first 6 months and tools to track progress in your new gig and, finally, tactics to set expectations and make sure your boss and stakeholders are satisfied with your work.
Enabling product led-growth to your modern SaaS businessRAHUL V.P
Product Led Growth- relies on the value of a company's product to enable them to attain rapid growth. The goal is to show the product’s immediate value to customers and thereby building trust. Use Dashfrugal product-led growth platform to manage your user onboarding effectively
Minimum Viable Product is a common approach to marketing that is built on project management and business practices. These techniques are then applied to various marketing functions.
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
How to Think Big, Start Small and Fail Fast by Google PM LeadProduct School
Main takeaways:
- Thinking big: expand your ideas and understand today and dream up tomorrow. This will take your company/product into the future
- Start small: it's time to go into validation stage, organize your ideas into a roadmap that starts small and builds more value over time
-Failing fast: learn from your failures and do it fast (if you never failed, you probably did not aim high enough)
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Successfully Build & Scale Zero to One Products by Microsoft Sr PMProduct School
Key Takeaways:
-Learn what are adaptive products and how to build them
-Discover ways of leveraging adaptive products to unlock personalized customer experiences
-How to use data loops to continuously optimize and improve these products
Redesigning an Existing Product by Uber Product LeaderProduct School
Main Takeaways:
-Define the goal and product principles to enable decision making
-Partner with design early to solve product challenges
-Redesigning an application is different than adding a new feature
How to Ace Your First 6 Months as a New PM by Empatico PMProduct School
In this presentation you will see a list of research tasks to do in the first 30 days of your job, examples of projects you can work on in your first 6 months and tools to track progress in your new gig and, finally, tactics to set expectations and make sure your boss and stakeholders are satisfied with your work.
Enabling product led-growth to your modern SaaS businessRAHUL V.P
Product Led Growth- relies on the value of a company's product to enable them to attain rapid growth. The goal is to show the product’s immediate value to customers and thereby building trust. Use Dashfrugal product-led growth platform to manage your user onboarding effectively
Minimum Viable Product is a common approach to marketing that is built on project management and business practices. These techniques are then applied to various marketing functions.
https://www.mappfia.com/
A minimum viable product (MVP) is something that has just about
enough features that satisfy your early customers and prove that
there's a demand for your product, giving you confirmation it's
actually worth building.
How to build mvp for startups highlighting the key things to take care of wh...Katy Slemon
Learn the right Agile approach to build MVP for startups that won’t fail. Overcome the obstacles & test your MVP to gauge the success of your startup.
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
MVP software development is a tried and true way to reduce risk when building new products. But it’s not always clear how to put together an MVP, or even what MVP stands for. In this guide, we’ll explain the basics of MVP development and walk you through creating your own MVP strategy. We’ll also share tips on how to validate your MVP and make sure that its job of reducing risk.
It's very easy to start building full-product instead of MVP.
In this presentation you'll find answers to the following questions:
What is MVP with real-life examples?
Why do you need MVP?
How to recognize if what you are building is MVP or a full product?
What is Minimal Quality for a Minimal Product?
Tips and Tricks of how to test idea
5 steps to go from waterfall to MVP
From challenging your assumptions, understanding your users and how to course correct when things don't go to plan - a product launch is often just the start!
In this session, Majemu will talk through the journey of the Chaka team as they launch the beta of their newest product. Based on the product launch framework the team adopted during this launch and Majemu will touch on:
- The pro's and cons of using a framework;
- How it helped determine their product market fit;
- How the framework ensured collaboration between different teams; and
- Any additional improvements to the process for future launches
MVP development to harness business potentialGalaxy Weblinks
Entrepreneurs often invest time and resources into
developing products without proper validation, leading to
costly mistakes and wasted resources.
The Minimum Viable Product (MVP) concept provides a
strategic approach to test the waters before diving
headfirst into full-fledged development.
Benefits & Best Practices to Develop Minimum Viable Product For StartupsRosalie Lauren
The creation of a Minimal Viable Product (MVP) is becoming more and more popular among enterprises. Yet, what precisely is an MVP and how does it vary from other app development strategies? Let's get into the specifics.
A simple guide and how-to on digital age for your marketing purpose. Advice and practice to implement many interesting framework such as HOOK Model, Bullseye framework, and many others.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
1. Minimal Viable Product:
AuthorName/Co-authornames:ReechaSharma
CategoryName:Processes
Sub-category:SystemDesign
TopicTitle:Minimal Viable Product
Problem Statement:
In software industry we have always seen products loaded with features, most of which
are never or rarely used. Some even apply the famous 80-20 rule by saying - only 20%
of users actually use 80% of the product features. It may or may not be a fact, but it
certainly is a statement strong enough to make product development teams reconsider
the amount of features they want to put in the launch version of their product.
Many teams approach their initial product offerings aggressively, quite often due to two
reasons:
based on the invalidated assumption that the features they are building solve an
existing customer problem.
or, they are competing with an existing product which is full of features.
While creating such products, they end up burning time and cash; either trying to solve
the wrong problem or building features that customers don’t necessarily need. The
purpose of a MVP, however, is to maximize the learning.
Proposed Solution
A Minimum Viable Product (MVP) is:
"The version of a new product which allows a team to collect the maximum amount of
validated learning about customers with the least effort" — Eric Ries
2. Analysis of the proposed solution
How can I translate the solution?
3. Analysis: The donut theory
Let's pretend you're building a startup with the goal of creating the bestdonut ever.
The product team starts off by building a plain donut. At this point it's considered an
MVP. The product works, but it's probably not quite the bestdonut product out there.
Product roadmaps should be lists of questions, not list of
features - Kent Beck
With the MVP now in place and with the above theory, the team can ask their customers
questions about the donut, like:
What do like the most about the donut?
If you could choose any topping, what topping would you add?
Would you prefer a donut in a different shape?
And, so on.
Using this newfound validated learning from their customers, the team can create a
better donut. But, depending on the context of the customers that provided feedback, the
team can have wildly varying results:
In this particular case, it's to add candy sprinkles.
In a different market, with different customers, those customers may wanted a
chocolate donut.
If the team spoke to customers in another country, they may wanted a strawberry
donut.
4. As you can see, building the MVP and validating it with customers is just the first part of
building a great product. This loop will happen again and again, as you try
to continually find your product/market fit.
You can't run away from the fact that you don't quite know what your product will
end up looking like until you start validating the MVP with your customers and
getting their feedback.
That's not to say you shouldn't have a long term vision/plan for your product, but it's
important to make your customers a significant part of your journey.
Testing technique of MVPs
The complexity of your MVP depends on the type of product you’re building, and
different kinds of MVPs can range from vague ad words tests to early prototypes. Once
you have determined the hypotheses you need to test with your MVP, here are some of
the testing techniques you can put to use to get reliable data from actual users and utilize
it:
5. 1. Customer interviews
This is essentially an unscripted interview with customers designed to elicit information
about the problem your product is trying to solve. These interviews are meant to be
exploratory rather than as a sales pitch for your product, functional or otherwise.
This process can be continued by listing down the problems you assume your product
will solve and then asking what the customer thinks about them as well as how they
would rank each problem.
2. Ad Campaigns
Perhaps counterintuitively, ad campaigns are a great way of running market validation
surveys. Google and Facebook are platforms that allow you to drill down demographics to
the particular target customer you’re trying to reach, and this lets you run a low-fidelity
test to see which features or aspects of your product are most appealing to them.
3. Explainer videos
If a picture is worth a thousand words, then a video demonstrating your products user
experience is worth a million. The most famous example of a startup using an explainer
video to validate the market and sell their MVP is Dropbox.
4. Blogs
Blogs are a great way of validating ideas with the right target market in minimal effort.
Blogging platforms began in concept on their founders’ blogs where they continued to
flesh out their ideas and gain support from a community of followers and supporters.
There are other techniques too. Users can choose their best way to test MVP.
Conclusion: Why even do a MVP
Some might question the idea of an MVP. Some say - why invest resources in
creating something that looks incomplete to even appeal to the target audience. This
understanding of MVP isn’t right either.
“Minimum” does not necessitate "quick and dirty”.
6. The idea of MVP is not just to create something minimal. But to create just enough, that
accelerates learning and avoids waste of resources. What to create and how much
resources to spend, still depends on the product and its audience.
Others may suggest that creation of a feedback loop can also be achieved by doing
targeted market research, enabling customer surveys or by creating focus groups. None
of these, however, enable you to receive a feedback custom to your product idea and by
your early adopters. These methods only leave you speculating due to their generic and
predictive nature. Only a MVP allows you to witness your customers using the product
and receive valuable feedback on what works and what doesn’t.
References:
http://leanstack.com/minimum-viable-product/
http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/
http://www.startuplessonslearned.com/2009/08/minimum -viable-product-guide.html
https://en.wikipedia.org/wiki/Minimum_viable_product