The document discusses conventions for music artist websites. It explains that websites aim to engage audiences, provide information on tours, music, and promote sales. Websites also use synergy across media to promote the artist's brand. Effective websites typically feature the artist's name and links to social media at the top. They include navigation links to different sections to keep audiences informed about news, photos, videos and merchandise. Videos, tweets and signup forms also help audiences stay up-to-date with the artist.

1. Conventions of a music acts
website.

2. Purpose of a music website
• Engage with the target audience and give them information about the
artist/band.
• Give the audience the latest information about the artist, e.g. tour
dates and upcoming music singles and albums.
• A music website also helps to promote the artist/band and increase
sales for their music and merchandise.
• A music website promotes their multimedia and allows the audience
to keep up to date about what the artist is doing, has done and is
going to do. It makes the audience feel closer to the artist/band.

3. Synergy
• Synergy = promotion or sale of mass media product through other
media channels.
• Synergy with the artist/band website and their other products is
commonly used and is an effective technique to inform the audience.
This also helps the audience to remember their brand.
• Synergy is effective in order to help promote the artist and is an
efficient marketing tool.

4. The artists name is situated at the top of the website. The
links to their social media is placed below. By having
social media it means that the audience can keep up to
date with the artist.
The flags allow artists
from around the world to
be able to read and
understand the website.
When you click on a
particular flag it changes
to that language.
Here there are links to
different parts of the
website. This makes it easy
for the audience to navigate
around the website. This
also helps the audience
keep up to date with the
latest information including
song, album and tour
releases. There is also
information about how to
contact the artist and also a
link to their merchandise.
Here is a video from their youtube account.
This is so that the audience can play their
music and keep up to date with the artists
latest releases.
Here there is a picture of
the latest album and
gives information about
the album.
Here there are links
saying latest tweets. This
allows the audience
members who might not
have twitter to still be
able to keep up to date
with what the artist is
doing and what they are
saying.
This part here lets the
audience sign up to
emails. This allows the
audience to keep up to
date with the artist.

5. Here the artists name is
situated in the top left hand
corner of the page.
At the top there are links to navigate to different parts of the
website. This includes: news, photos, videos and merchandise. This
helps the audience to keep up to date with the artist. There is also a
fans forum. This allows the audience to keep up to date with the
artist and talk to other people who are fans of the arctic monkeys.
Here there is information
about the latest album and
how to download it. The means
that the audience can keep up
to date with the latest music by
the artist and also allows them
to have it on their devices so
that they can listen anywhere
they are.
Here there is a video of
the arctic monkeys. This
is from youtube and
allows the audience to
listen or watch the artist
straight from the
website.
Here there is a link directly to
the merchandise website. This
allows the audience to easily
navigate to the merchandise
and keep up to date with the
latest merchandise.
Here there is a link to go to
the news part of the
website. This allows the
audience to find the latest
information about the artist
and keep up to date with
what the artist is doing and
what is upcoming.
Here there is a link to go to the video
part of the website. This allows the
audience to watch the artist, not only
their music but also what they are up to.

6. In the middle of the page
there is a picture of
someone. This person is
Maddie Ziegler - the
dancer in all of Sia’s music
videos.
At the top of the page there are links to
different parts of the website. This
allows the audience to easily navigate
around the website.
This website is quite
simple and doesn’t
contain a lot of
information at the top
of the page, however
near the bottom there
are videos, links to
social media and links
to where to get her
latest single from.
The links at the top of the
page allows the audience
to keep up to date with
artist with what they are
doing and what they have
upcoming. One of the
links at the top of the
page allows you to
navigate to the
merchandise that the
artist has out. Another
link allows the audience
to ‘sign up’. This is the fan
part of the website and
allows the audience to
get emails about what the
artist is doing and what
the have upcoming.