Social media
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This document discusses social media and its impact on celebrities. Some positives of not having social media in the past included celebrities having more privacy in their personal lives and less pressure to curate an online image. However, there were also negatives like a lack of direct communication between celebrities and fans. Now, social media allows for a more personal relationship between celebrities and fans through sharing personal information. It also makes it easier for celebrities to promote their work and spread information to fans. Miley Cyrus is used as an example of a celebrity who openly shares personal photos and lifestyle on social media, especially Instagram, to promote her music and image.
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Musicvideostask 321
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Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent for consumers. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from her "old" self through career changes.
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Miley Cyrus is promoted as a flirty, boundary-pushing artist in order to attract and maintain audience interest in her career. She has drastically changed her image over time from an innocent teen to a more controversial figure, doing so to break from her Disney image and broaden her audience. This controversial image also makes her music videos and herself more commercially appealing and sellable by catching viewers' attention and interest in what she will do next. Artists must invent their image over time in order to stay fresh and appealing to audiences, analyzing what look will attract their target demographics.
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Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
Star task 3
The document summarizes Richard Dyer's star theory, which argues that celebrities are constructed images meant to appeal to audiences. The theory has four parts: stars as constructions, where celebrities are artificially crafted with unique selling points; industry and audience, where record companies shape artists to maximize profits; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas develop over time. The document uses Justin Bieber as an example, describing how his image and music have changed as he matured to continue appealing to fans.
Question 2
The document discusses how a magazine represents the social group of 16-25 year olds. It focuses on music artists' celebrity lives and news stories because the target audience enjoys reading celebrity gossip. Images of the magazine's cover and spreads are included to appeal to this group, showing a model in trendy clothing on the cover and more natural, close-up photos inside. While some full-length images were taken, close-ups better represented the target social group.
Media evaluation
The student learned several new technologies in developing their media product from their preliminary task. They used WordPress and SurveyMonkey for the first time and found them easy to use. They also used Premiere video editing software for the first time and enjoyed incorporating videos despite initial difficulties. While familiar with Adobe programs from prior learning, the student improved at using space and balancing images and text based on feedback. Overall they gained appreciation for the research, planning and collaboration required to produce a professional magazine.
TurnerDiamond_Artist Evaluation.pdf
Seth Bryan is a promising gospel hip hop artist who needs to improve his marketing strategies to reach more fans and become established. Currently, Seth has under 400 Instagram followers and does not post consistently on social media. Implementing a social media posting schedule of 3-4 times per week and creating merchandise could help Seth engage more fans. With the right strategies, including developing his brand image and sound, collaborating with other artists, and hiring an agent, Seth has the potential to expand his fan base and advance to the next stage of being an established artist.
Question 2
The document discusses how a magazine represents the social group of 16-25 year olds. It focuses on music artists' celebrity lives and news stories because the creator is a teenager who enjoys reading celebrity gossip. Images were chosen to appeal to this target demographic - the cover features a model in a leather jacket and scarf, while interior photos show the artist more naturally rather than posing to relate to a personal interview. Close-up shots of the artist were used rather than distant photos to give readers a better feel for the person.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Evaluation question 2
The document discusses how a music magazine represents particular social groups through its images and content. It analyzes several images in the magazine, explaining how elements like clothing, backgrounds, poses, and accessories are used to appeal to and represent social groups that listen to genres like indie, dance, dubstep, hip-hop, R&B, and pop. The conclusion states that the magazine represents these various music-focused social groups through strategic use of its visual elements.
Question 5: How did you attract/address the audience?
The document discusses the creator's approach to designing their music magazine to appeal to a wide audience. They used simple black, white, grey, yellow and red colors and striking images to attract readers from different genres. Direct eye contact from the model on the cover was used to create a personal connection with readers and generate interest in the magazine. Outfits and makeup for photo shoots were chosen to represent different genres while still appealing widely, such as a Marilyn Monroe shirt and black eyeliner. The magazine includes various artists from different social groups and genres to create a sense of belonging for diverse readers.
Media
The document discusses why artists use social media. It explains that social media is an important part of being a successful artist today, as it allows artists to connect personally with fans and gain more followers. Artists can use social media to provide life updates, promote their work through tour dates and merchandise, and give fans extra access to information about the artist. Maintaining social media pages is a free way for artists to promote themselves and keep fans informed and engaged.
Star theory (1)
The document discusses Richard Dyer's Star Theory, which differentiates between pop performers and pop stars. Dyer argues that pop stars have constructed personas crafted by record labels to appeal to audiences. The summary then applies Dyer's theory to Katy Perry's career transformation from unsuccessful gospel artist to global pop star. It describes how Capitol Records shaped Perry's image through music genres, stage names, controversial songs, relationships, fashion styles, and magazine appearances to construct her bubbly persona and appeal to a wide audience. Perry promotes ideologies like charities and feminism to enhance her star quality and connect with fans on social media. Her character has changed from innocent teens to fun, attractive persona to maintain popularity over albums.
Target Audience
The document discusses a music magazine targeted towards females aged 11-20 from an unskilled working class background. To attract this audience, the magazine uses informal language, features young artists they can relate to, and edits images to appear bright and appealing to younger audiences. It also uses interviews and social media elements to engage its target demographic. Marketing strategies would focus on social media promotion as well as merchandise and ads on TV and radio to broadly reach its intended audience.
Music videos task 2
The document discusses several ways that music videos can promote artists and their music. It describes how collaborating with famous artists in music videos can help new artists gain exposure. It also explains how music videos familiarize fans with songs from an album and help promote album sales. Additionally, it discusses how some female artists use sexuality in their music videos to gain more viewers based on male gaze theory. The document also mentions how social media and guest appearances can promote artists, and how working across different media platforms through a synergistic approach can increase revenue. Finally, it provides an example of how a band cultivates a specific public image and discusses how music videos can convey messages and meanings.
Music videos task 22222
The document discusses several ways that music videos can promote artists and their music. It explains how featuring famous artists in music videos can help new artists gain recognition and followers. It also discusses how music videos can promote album sales by showing the artist and allowing fans to learn about other songs. The document also talks about how some music videos use the "male gaze" to appear more sexualized and gain more viewers. Additionally, it covers how social media and appearances in other artists' music videos can help promote artists. The document provides examples to support each of these points.
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Question 5: How did you attract/address the audience?
Question 5: How did you attract/address the audience?
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Social media
- 1. Social media By Jodie Jackson
- 2. What was positive about lack of social media in the past .Information about celebrities released was optional- more private when shared .They were Less intruded in their personal lives- Eg-Hackers and the papparazzi .Less pressure to present an online physique/image .Celebrities didnt have to worry about online rumours/photoshop edits
- 3. What was negative about lack of social media in the past .Lack of chances to talk to/communicate with their fan base .fans didn't have as much information/personal information about the celebrity .Less of a bond between fans and the celebrity- opportunity to know more about the celebrity .Difficult to spread news/ key information and dates to the fan base
- 4. Advantages of social media now . More personal/active relationship with fans .Bigger and better opportunities to spread news/information quickly and easily .Less cost on advertising/ spreading awareness .Fans can easily sell/advertise the artist without the artist even needing to be involved- By tribute videos/ montages of the celebrity/ song covers/makeup and fashion inspiration websites or blogs etc
- 5. Celebrity- Miley Cyrus Miley cyrus is a very controversial and outgoing artist and celebrity, who has drastically changed her image from being a disney star to a wreckless and wild singer, who regularly uses social media to share her personal life and photos. Its suprising her often inappropriate photos including nudity and drugs have not been taken down as they can push the boundaries a lot. She uses instagram the most to feature promotion for her songs/albums and her lifestyle and show her followers the people she loves. She has become a source of someone who is making a statement and expressing freedom and the freedom to openly be yourself and show this freedom through her attitude and pictures/videos on her social media profiles
- 6. How I could use social media to promote my artist . Create/update a key instagram page displaying her image .Create a Facebook page with updates on tours/concerts etc and music video/song links .Create a youtube account with behind the scenes/bloopers of the music video .Upload the music video on this youtube account .Include interviews with the artist and post/promote onto all her social media sites