The artist uses her homepage to promote her music, merchandise, and upcoming tour by displaying her album, links to purchase music and tickets, and clothing with her logo. She promotes her eccentric hairstyles and brand through pictures and links, aiming to encourage fans to purchase her releases and merchandise directly from her site.

1. The picture of her hair in the
right hand corner is a way of her
showing her image to her fans.
She is well known for her
eccentric hair styles, which is
why they are present on her
homepage.
On her homepage, there is a
picture of her album. Which
means the first thing you see
when you enter her website is
her music in some form. This is a
way of promotion
Her homepage also has a link to her
store which she will sell merchandise
and clothes which brand her.
Therefore she wants people to notice
her brand .

2. She has also included a link
which you take you to where
she sells her UK tour tickets.
On her music tab of her website
she has all her latest music and
clickable links which will take you to
where you can purchase her
releases. This is a way of promoting
her songs because fans will click on
her music tab to view her new
music and then see the links. Most
likely they will purchase from this
point onwards.

3. When you click on store it takes
you to a section on where she
sells clothes. As you can see, she
is selling a sleeveless top with her
logo. This is a prime example of
how she uses her website for
branding.