The document discusses how the student's media product, a music magazine called "Urban Wave", uses and develops conventions of real music magazines. It aims its content at teenagers aged 15+ from working/lower class backgrounds interested in urban music genres. It plans to distribute through Bauer Media Group to sell in stores like HMV and WHSmith to reach a wide audience. The student created a survey to get feedback on the magazine's layout, fonts, and photos, which was overall positive. To attract its target audience, the magazine uses the Guttenberg principle in its cover design and includes popular mainstream artists alongside urban artists. It offers different content sections to encourage purchases.

1. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
Firstly I looked at two music magazines; ‘Kerrang!’ and ‘Uncut’ to analysis. Both
of which were aimed at a different audiences. Niche and mainstream. The age
groups of these magazines were ranged from teenagers, who would buy
‘Kerrang’ and the older people, who were 25+ and would buy ‘Uncut’. Looking at
these magazines I noted how the layouts were kept simple and understandable
and tie in with the genre that they represent. I looked at the different colours
that the magazines use. Brightness on Kerrang! as its aimed at teenagers and dull
sophisticated colours on Uncut.
How does your media product represent particular social groups?
My music magazine, ‘Urban Wave’ is aimed towards teenagers over 15. This is
because of the ‘Urban’ genre the magazine represents and the niche market.
Audience: Male, Female gender
15+ (Working, lower Class)
Urban Music Genre
Niche Market as the magazine is an urban genre
What kind of media institution might distribute your media product and
why?
Bauer Media Group would be a option which my magazine could use to
distribute the product. With Bauer Media Group selling over 38 million
magazines a week over the titles, Q and Kerrang! This is the better choice for my
magazine to go with. I would sell my music magazine ‘Urban Wave’ being sold in
HMV, WH Smiths and independent record stores. This would give the chance for
my magazine to be sold to a wide variety of audiences and to succeed in having
my magazine recognised by the public.
Who would be the audience for your media product?
I made a questionnaire which I made and asked 5 people to give me feedback on my
magazine. I asked 7 different questions surrounding the magazines layout, fonts and
photographs. I then created pie charts which gave me the statistics of my magazine.
Overall I had positive feedback on my whole product.

2. How did you attract/address your audience?
Consider content, house style, design and layout, use of the Guttenberg Principle
I used the Guttenberg principle to attract an audience to the magazine. Using more text
and images on the front cover of the magazine whilst keeping the cover simple helps my
magazine to be sold. Having the image of my main artist featured in the primary optical
area suggest to the audience that this is the main interest featured in the magazine.
I included well known mainstream bands and singers in order to attract my audience.
Using bands such as ‘Mcfly’, ‘Panic! At The Disco’ creates an audience to my music
magazine. Including ‘Demi Lovato’ brings a niche market towards Urban Wave as she is
a new matured urban beat artist which ties in with my magazines genre.
I used different content included in the contents page in order to sell the
magazine. I included a competition for the reader to win a trip to LA, free posters
of the latest bands, interviews and reviews. This attracts a niche audience to the
magazine and encourages them to buy the magazine.