Mustard TV & BBC Brands

1. Mustard TV
Who are they?
They are located in Norwich. Led by Archant, the fifth largest
newspaper publisher in the UK. Archant are a privately owned media
company that employ 1600 people. It owns papers such as the EDP and
East Anglian Daily Times.
What do they make?
Mustard make local news videos, usually about
Norfolk. They have their own TV channel (Freeview
channel 8) since 2012
They cover local events over East Anglia.
Who do they make it for?
They broadcast through their own TV channel. The
target audience is Norfolk residents, but they also
advertise Norfolk around all of the UK through their
web channel.
What is the Brand?
They try and cover “all kinds of cool, local events that
wouldn’t necessarily get coverage anywhere else”.
One of the original founders of Archant was Jeremiah
Colman who was the founder of Colman’s Mustard. Colman’s is one of the
oldest brands in the UK and is iconic to Norwich.
The team also says “Mustard is a word with different meanings. It is
something spicy, tasty, sharp and with a number of varieties. It’s a condiment,
something to add to make food more interesting. It definitely isn’t bland. It is slang
for something fantastic; the bee’s knees; something that amazes you ”.
Business status?
The company is owned by Archant, a major corporation who have an estimated revenue of over
£130 million (2012)
Future?
Mustard TV works with a lot of student projects, especially with university student form Norwich
University of the Arts.
Since their founding Mustard has grown and was awarded a local TV licence in 2012.

2. BBC
Who are they?
The British Broadcasting Corporation is
based in the UK. It was founded in
1922 by John Reith.
They are based in London, with some
23,000 staff.
It is owned by the government and
comprises of TV, Radio, and Web.
In 2012 their revenue was an
estimated £5.1 Billion.
What do they make?
They have several TV channels,
including their main 4, childrens’
channels and news channels. For these
they make a plethora of shows from
Dramas to Documentaries. They also
have several radio channels and
produce products for their online
audiences.
Who do they make it for?
They produce content for their own TV channels aimed at a wide audience. Although they are a
British company and produce media for British audiences, many of their products are broadcast
around the world.
Specific channels have specific audiences, e.g., BBC Radio 4 is aimed at mature listeners, whereas
BBC Radio 1 has a younger target audience.
What is the Brand?
They also fund projects such as films and art, through branches such as the BBC Performing Arts
Fund.
The BBC has a reputation for delivering fair and unbiased news.
Business status?
Owned by the British Government
Future?

3. Other Media Companies:
Balloon dog
Multi channel media agency
40years (previously Fox Murphy)
80 members of staff (rather big agency)
Have a social media presence
Seem to use animals in their branding
Don’t say no – no limitations to what they do.
Brand payback
Spindle Productions
Based in Norwich
Videos and film – cinematic look
Do commercial and creative products.
Open appeal to lots of people
‘staff picks’ on their website
VCCP
Advertising agency of the year
International full service
They’re up-to-date
Quirky and informal
E4
Launched 2001
Play with their logo
Target Audience: 15-35
Vice Publisher – different branches
1000 employees
Meant to be young, controversial, edgy, alternative
Tabloid/National Geographic
Indie feeling
Hat Trick
Productions
Founded 1986
Indie company
Up-to-date
Drama, entertainment, comedy (Outnumbered, etc)
Target individual products
Produce TV they’d want to watch themselves
Logo – rabbit pulled out of a hat.
Largely made around comedy
High Res Design orientated
Rather edgy
Creative Sponge Direct competition
Young
Pride themselves on being friendly
Positive ‘can-do’ attitude
Working Title Varied target market
Owned by Universal
Website gives a cinema feel - Layout