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  1. 1. Introducing the music video
  2. 2. Forms and Conventions
  3. 3. <ul><li>A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music videos often use concert footage . Queen – Bohemian Rhapsody . </li></ul>Pop Music Video: Forms and Conventions
  4. 4. <ul><li>Typically music videos are three to five minutes long , they frequently include quick cuts , stylisations, fanciful and often erotic imagery, and computer graphics. </li></ul><ul><li>Abba – Knowing Me Knowing You </li></ul>Pop Music Video: Forms and Conventions
  5. 5. Music videos can accommodate all styles of filmmaking , including animation, live action films, documentaries, and non-narrative, abstract film. Bob Dylan - Subterranean Homesick Blues. Pop Music Video: Forms and Conventions
  6. 6. In the 1980s the music video became synonymous with the rock idiom and for this reason they are often referred to as rock videos . U2 - Where The Streets Have No Name Foo Fighters - Pretender Pop Music Video: Forms and Conventions
  7. 7. Institutions
  8. 8. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Kings of Leon – Sex on Fire Dizzy Rascal – Dance Wiv Me Pop Music Video: Institutions
  9. 9. <ul><li>The proliferation of music video came in the 1980s , when MTV (Music Television)'s format was based around them. </li></ul><ul><li>The first video show in 1981 was… </li></ul>Buggles - Video Killed The Radio Star Pop Music Video: Institutions
  10. 10. <ul><li>For this reason the success of the music video is synonymous with the second British invasion of the American charts in the mid 1980s. </li></ul><ul><li>Duran Duran – Rio </li></ul><ul><li>Eurythmics – Sweet Dreams </li></ul><ul><li>Wham! – Club Tropicana! </li></ul>Pop Music Video: Institutions
  11. 11. Although the origins go back much further to music television programs like Top of the Pops (UK), Ready Steady Go (UK), American Bandstand (US) and Musikladen (D). The Beatles – All You Need is Love TOTP Dusty Springfield – You Don’t Have To Say You Love Me TOTP Pop Music Video: Institutions
  12. 12. <ul><li>By the end of the Sixties, when bands could not make it to a TV studio to perform, record companies often provided TV producers with a short film clip to promote their latest single. </li></ul><ul><li>The Beatles - Strawberry Fields Forever. </li></ul>Pop Music Video: Institutions
  13. 13. <ul><li>By the 1990s many hundreds of videos, representing a cross-section of musical forms were being produced yearly. Genres include traditional to Country and Western, Hard Rock, Heavy Metal, Hip Hop, r+b, Adult Orientated Rock, Teen Pop etc. </li></ul><ul><li>Guns n Roses - November Rain Kris Kross - Jump </li></ul>Pop Music Video: Institutions
  14. 14. Audiences
  15. 15. A common misconception is that pop music videos are aimed strictly at teen audiences . Kylie Minogue and Jason Donovan and the music produced by Stock, Aitkin and Waterman are classic examples of performers aimed at teenagers. Pop Music Video: Audiences
  16. 16. <ul><li>Many videos of “soft rock” songs have traditionally been directed at an older group of viewers . </li></ul><ul><li>Bon Jovi – In These Arms . </li></ul><ul><li>Stevie Nicks – Sometimes It’s A Bitch </li></ul><ul><li>Cher – Heart of Stone </li></ul><ul><li>How do these video appeal to an older audience? </li></ul>Pop Music Video: Audiences
  17. 17. <ul><li>Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole. </li></ul><ul><li>The Clash – Should I Stay or Should I Go (Levi’s Advert)? </li></ul><ul><li>Bryan Adams – Everything I Do I Do It For You (Robin Hood) </li></ul><ul><li>Whitney Houston – I Will Always Love You (The Bodyguard) </li></ul>Pop Music Video: Institutions
  18. 18. Digital TV Channels means that music videos are targeted at niche audiences . Pop Music Video: Audiences
  19. 19. Pop Music Video: Audiences Beyonce - Irreplaceable                                                                                                                  
  20. 20. Pop Music Video: Audiences 30 Seconds to Mars Attack – The Kill
  21. 21. Pop Music Video: Audiences Coldplay - Yellow
  22. 22. On the internet sites like have enabled unsigned bands like the Arctic Monkeys to find mainstream success in part by providing an outlet for new music videos. Pop Music Video: Audiences
  23. 23. You Tube is a forum for online bands to show DIY video footage. The Foo Fighters – Live in Norway on Mobile Phone Pop Music Video: Audiences
  24. 24. Fans can also post archive clips from TV shows… Bucks Fizz – Making Your Min d Up. Pop Music Video: Audiences
  25. 25. As well as professional music videos from established artists. Madonna – Hung Up Pop Music Video: Audiences
  26. 26. And spoof versions of famous videos. Madonna – Hung Up On Crack Pop Music Video: Audiences
  27. 27. Representations
  28. 28. The popular music video certainly has its own clichés Spinal Tap – Hell Hole Pop Music Video: Representations
  29. 29. <ul><li>Many examples of the genre feature the macho rock stars . </li></ul><ul><li>The Cult – Sweet Soul Sister </li></ul><ul><li>Guns and Roses – Sweet Child of Mine </li></ul>Pop Music Video: Representations
  30. 30. <ul><li>Scantily clad dancers have become cultural clichés… </li></ul><ul><li>Robert Palmer – Addicted to Love </li></ul><ul><li>Aerosmith – Love in an Elevator </li></ul>Pop Music Video: Representations
  31. 31. <ul><li>Certain music videos, however, are notable for their cutting-edge techniques and artistic innovations. As time passes those techniques can look dated. </li></ul><ul><li>Dire Straits – Money For Nothing </li></ul><ul><li>Peter Gabriel - Sledgehammer </li></ul>Pop Music Video: Representations
  32. 32. Race: in the early days of MTV in America black artists were not featured… until Michael Jackson’s high budget Thriller. Michael Jackson - Thriller Pop Music Video: Representations
  33. 33. Gender is another key issue. Successful female rock stars have both lived up to and parodied male fantasies Blondie – Detroit 442 Donna Summer – I Feel Love Kate Bush – Wuthering Heights Pop Music Video: Representations
  34. 34. Many directors now train to become music video makers and it is often considered to be an ‘auteurs medium’ with particular directors having specific styles of mise-en-scène , camerawork, editing etc. The Cardigans – Favourite Game Blink 182 – I Miss You Jonas Akerlund smashing pumpkins, iggy pop, madonna, cardigans, metallica, blondie, primal scream, jamiroquia, rammstein, blink 182, jan’es addiction. Pop Music Video: Representations
  35. 35. Interestingly Jonas Akerlund is also in high demand as the director of television advertisements for leading brands. Jonas Akerlund Pop Music Video: Representations
  36. 36. From an institutional perspective audience/user generated content has transformed the forms and conventions of music video introducing a more DIY aesthetic . Has the music video come full circle? OK Go – Here It Goes Again Moby and Deborah Harry – New York New York Pop Music Video: Representations