Michael Jackson used music videos to promote his music and extend his income in several ways: 1) His "Earth Song" video from 1997 addressed environmental issues and was very successful, receiving nominations and promoting his image. 2) Footage from his planned "This Is It" concerts in 2009 was released as a documentary film, becoming the highest grossing concert/documentary ever and continuing to generate revenue after his death. 3) Jackson's website and memorabilia sales provide ongoing outlets to keep his legacy and music alive in the marketplace. His innovative videos in the 1980s helped launch MTV and influence many other artists.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of benefits for
benefits (promotion, extension of artist, record label and audience
income & outlets, synergy
opportunities and strategies used by
producers to benefit label and artist)
Promotional Michael Jackson was the King of Pop,
recognised as the most
successfulmusical artists ever.
Originally he started out in the group
Jackson5 with his brothers; he was in
the band for 20 years. After this he
began his solo career in 1971. He
continued with his solo career for 38
years until his death in 2009. However,
his music continues to be listened to
and bought on a huge scale. Even
though Michael Jackson is now dead
but his music is still being promoted.
Before he died, he made a music video
to accompany the Earth Song. It was
very expensive and really well received
music video which won a Grammy
nomination for Best Music Video in
1997. This video appeals to many
people across the world because it
Michael Jackson’s music video – Earth Song
deals with an environmental theme
http://en.wikipedia.org/wiki/Michael_jackson
showing images of animal cruelty,
deforestation, pollution and war. Using
special effects, time is reversed so that
life returns, wars end and the forest
regrows. This promoted Michael

2. Music Video Purposes Analysis
Jackson’s image. It was premiered at
the 1996 Cannes Film Festival and
released in 1997. It received
nominations from various animal and
environmental organisations.
More recently the song was paired up
with the poem ‘Planet Earth’ and
released as a song in the remix album
‘Immortal’ in 2011. The song was top 5
hit in most European countries. In
March 2010, Sony Music Entertainment
and Jackson's estate signed the largest
music contract ever, with a $250
million deal to retain distribution rights
to his recordings until 2017, and to
release seven posthumous albums over
the decade following his deathwas
Christmas number 1 in the UK in 1995.
They were scheduled to begin in July
2009 and continue through to March
2010. However, with all concerts sold
out, Michael Jackson died less than
three weeks before the first concert
date.

3. Music Video Purposes Analysis
Extension of Michael Jackson's This Is It is a 2009 Michael Jackson’s
income American documentary–concert film ‘THIS IS IT’ DVD
directed by Kenny Ortega that
documents Michael Jackson's
rehearsals and preparation for the
concert series of the same name
scheduled to start on July 13, 2009, but
canceled due to his death eighteen
days prior on June 25. It is the last film
Jackson starred in. The film is now the
highest grossing concert movie and
documentary in the history of cinema.
They still sell the CDs, posters,
memorabilia and much more.

4. Music Video Purposes Analysis
Extension of Michael Jackson has got his own
outlets website which has its own store that
sells many differing memorabilia.
Obviously since his death they can no
longer promote or sell any concert
tickets or new records but his name
and music are being kept alive with
new and differing promotions. At first
they knew him before he had solo
career as the main singer of the group
of Jackson 5. After he left Jackson 5,
Jackson told everyone that he was
embarking on his solo career. In the
early 1980s, Jackson became a
dominant figure in popular music. The
music videos for his songs, including
those of "Beat It", "Billie Jean", and
"Thriller", were credited with breaking Michael Jackson’s own website
down racial barriers and transforming
the medium into an art form and
promotional tool. The popularity of
these videos helped to bring the then
relatively new television channel MTV
to fame. With videos such as "Black or
White" and "Scream" he continued to
innovate the medium throughout the
1990s, as well as forging a reputation
as a touring solo artist. Through stage
and video performances, Jackson
popularized a number of complicated
dance techniques, such as the robot,
and the moonwalk, to which he gave
the name. His distinctive sound and

5. Music Video Purposes Analysis
style has influenced numerous hip hop,
post-disco, contemporary R&B, pop
and rock artists.
Synergy Michael Jackson was signed to Motown
records during his days with The
Jackson 5, the group left Motown and
later signed with CBS who then became
Epic Records. Epic left CBS and join
Sony where Michael would call home
until his untimely death in 2009. Epic
and Sony also allowed Michael to
create his own label known as MJJ
Records. Michael's deal was reportedly
worth a billion dollars.
Producers Michael Jackson used his fame to
strategies promote the things he felt passionate
about like the environment and race
issues. These topics have ensured that
Michael Jackson remained successful.
His Earth song was released at a time
when the world was suffering great
turmoil, a topic highly emotive and
close to many peoples heart. Jackson
was also involved in the production of
the song and music video ensuring that
he got what he wanted for this song.
The accompanying video and the time
of its release (around Christmas time)
ensured its success. The strength of the
video with the many close ups of
Jackson and the amazing animation of
the world in turmoil proved to be a
winner.

6. Music Video Purposes Analysis