Music video codes and conventions
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Codes and conventions are the technical and symbolic techniques used to construct music videos. They provide a structure that is familiar and understandable to audiences. Technical codes include camera shots, editing styles, and sound elements. Symbolic codes convey hidden meanings through elements like mise-en-scene. There are different styles of music videos like narrative videos that tell a story, performance videos that feature the artist, and motif videos that use recurring themes. Codes and conventions allow audiences to identify genres and become familiar with common techniques.
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Creative critical reflection.2
1) The video, digipak, and website for an indie pop band adhere to common conventions of the genre. This includes using wide shots of the full band, upbeat editing to match the song's tempo, colorful lighting to set a party atmosphere, and positioning the singer in the center.
2) The digipak and website also follow conventions through a minimal design with band headshots and a consistent color scheme.
3) The representation of the band members as young, white males from a middle-class background matches stereotypes commonly found in indie pop music.
Creative critical reflection.2
1) The video, digipak, and website for an indie pop band adhere to conventions of the genre through their technical and symbolic elements.
2) The camera shots, editing, lighting, and positioning of band members in the video follow conventions seen in other indie pop music videos.
3) The representation of the young, white, male singer and other band members aligns with stereotypes commonly seen in indie pop bands.
Creative critical reflection.2 NEW
1) The video, digipak, and website for an indie pop band adhere to common conventions of the genre. This includes using wide shots of the full band, upbeat editing to match the song's tempo, and colorful lighting to set a party atmosphere.
2) The digipak and website feature simplistic designs with the band members' photos and a cohesive color scheme. Fonts and layouts are similarly minimalist.
3) The representation of the band members, including the lead singer, fits conventions through their ethnicity, class, age, and appearance that appeal to typical audiences for the genre.
Record label
We decided that our artist would be signed to Atlantic Records, a major record label that specializes in R&B and hip hop music similar to our artist's style. As our target audience accesses music mainly online, our song would only be available for digital download to reach most of our online market.
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The document analyzes 18 different music videos. It provides information on the artist, genre of music, type of video (such as narrative, performance, or conceptual), purpose of the video, and what elements were seen as inspirational for each video. The types of videos included narratives used to promote artists or their songs, performances to increase popularity and revenue, and conceptual videos to promote albums or collaborate with fans. Elements like editing, cinematography, locations, and special effects were commonly cited as inspirational parts of the videos.
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KAWN Studios aims to be a leading global music distributor by focusing on up-and-coming artists, particularly in the growing genre of grime music. Their mission is to sign grime artists to their label and help build their brands through activities like creating websites and music videos. One such artist is AJ Tracey, a popular London-based grime artist who they believe has potential for sales of over 1 million units in the first three months. The company plans to differentiate itself from larger conglomerate labels by dedicating all its resources solely to the grime genre and facilitating collaborations between artists.
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We had to ask permission from Virgin Records to use the song "She Moves in Her Own Way" by The Kooks in our music video. The band website design reflects an indie-rock genre with dark colors and a red/black scheme. Research showed interesting images and a captivating opening page are crucial, along with contact features, for a successful band website. Final images would be specific to the band after a photo shoot.
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1) The video, digipak, and website for an indie pop band adhere to common conventions of the genre. This includes using wide shots of the full band, upbeat editing to match the song's tempo, colorful lighting to set a party atmosphere, and positioning the singer in the center.
2) The digipak and website also follow conventions through a minimal design with band headshots and a consistent color scheme.
3) The representation of the band members as young, white males from a middle-class background matches stereotypes commonly found in indie pop music.
Creative critical reflection.2
1) The video, digipak, and website for an indie pop band adhere to conventions of the genre through their technical and symbolic elements.
2) The camera shots, editing, lighting, and positioning of band members in the video follow conventions seen in other indie pop music videos.
3) The representation of the young, white, male singer and other band members aligns with stereotypes commonly seen in indie pop bands.
Creative critical reflection.2 NEW
1) The video, digipak, and website for an indie pop band adhere to common conventions of the genre. This includes using wide shots of the full band, upbeat editing to match the song's tempo, and colorful lighting to set a party atmosphere.
2) The digipak and website feature simplistic designs with the band members' photos and a cohesive color scheme. Fonts and layouts are similarly minimalist.
3) The representation of the band members, including the lead singer, fits conventions through their ethnicity, class, age, and appearance that appeal to typical audiences for the genre.
Record label
We decided that our artist would be signed to Atlantic Records, a major record label that specializes in R&B and hip hop music similar to our artist's style. As our target audience accesses music mainly online, our song would only be available for digital download to reach most of our online market.
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The document analyzes 18 different music videos. It provides information on the artist, genre of music, type of video (such as narrative, performance, or conceptual), purpose of the video, and what elements were seen as inspirational for each video. The types of videos included narratives used to promote artists or their songs, performances to increase popularity and revenue, and conceptual videos to promote albums or collaborate with fans. Elements like editing, cinematography, locations, and special effects were commonly cited as inspirational parts of the videos.
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KARD is a co-ed Kpop group signed to DSP Media. Their debut single "OH NANA" was intended to introduce their concept of each member representing a playing card and create buzz. The music video positions KARD as stylish and aspirational figures through their designer clothes and urban settings to appeal to their target audience of heterosexual 15-25 year olds.
KAWN Studios - Creative direction
KAWN Studios aims to be a leading global music distributor by focusing on up-and-coming artists, particularly in the growing genre of grime music. Their mission is to sign grime artists to their label and help build their brands through activities like creating websites and music videos. One such artist is AJ Tracey, a popular London-based grime artist who they believe has potential for sales of over 1 million units in the first three months. The company plans to differentiate itself from larger conglomerate labels by dedicating all its resources solely to the grime genre and facilitating collaborations between artists.
Idea pitch my transcript
We had to ask permission from Virgin Records to use the song "She Moves in Her Own Way" by The Kooks in our music video. The band website design reflects an indie-rock genre with dark colors and a red/black scheme. Research showed interesting images and a captivating opening page are crucial, along with contact features, for a successful band website. Final images would be specific to the band after a photo shoot.
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KARD is a co-ed Kpop group signed to DSP Media. Their debut single "OH NANA" was intended to introduce their concept of each member representing a playing card and create buzz. The music video portrays the group as stylish and successful through designer clothes and urban settings to position them as aspirational figures for their target audience of 15-25 year old aspirers and explorers.
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The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.
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- Research showed that indie rock album covers often do not feature the artist, creating mystery. Magazine ads in the genre are typically simplistic with dark images reflecting the music.
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KARD is a co-ed Kpop group signed to DSP Media. Their debut single "OH NANA" was intended to introduce their concept of each member representing a playing card and create buzz. The music video portrays the group as stylish and successful through designer clothes and urban settings to position them as aspirational figures for their target audience of 15-25 year old aspirers and explorers.
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The genre chosen is dance music which appeals to a wide audience according to research. The target audience is 16-24 year olds who favor dance and its subgenres. Research showed this age group values a narrative in videos along with prominent album artwork in packaging. The artist is Sub Focus who combines elements of beat and lyrics across various genres popular in the research. The video will follow dance music conventions and feature a teen chased by masked characters who later dance freely together. The digipak and ad will use shots from the video to maintain a consistent house style across products.
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The document discusses conventions in editing, camerawork, use of color, costumes, digipacks, websites, gender representation, ethnicity representation, and age representation in indie pop music videos. It notes that the editing in the described music video was fast-paced to match the dance track. Camerawork focused on medium and close-up shots of the singer. Color was heavily relied on through lighting and post-production adjustments. Costumes differed from norms by having the singer in a tight dress and dancers in sport outfits and wigs. The digipack and website included typical elements, though social media links were omitted. Gender representation followed conventions but ethnicity representation did not through an all-white cast. Age of the young singer
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The document discusses the evolution of digital music distribution from physical formats like vinyl and cassette tapes to digital formats like MP3 downloads and music streaming services. It notes how streaming has now become the dominant form of music consumption and distribution. The document also speculates that streaming services may increasingly open up their APIs to allow for new music apps and experiences to be built. It concludes that the music industry has changed dramatically and must continue adapting to changing technologies and consumer tastes.
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Mainstream pop music videos typically feature:
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- An analysis of the codes and conventions used in Katy Perry's "California Gurls" music video as an example of a pop genre video.
Music video analysis
The document summarizes Andrew Goodwin's theory on characteristics commonly found in music videos. Some key points include:
1) Music videos often demonstrate genre characteristics through their visuals, such as stage performances for metal videos and dance routines for boy bands.
2) There is frequent emphasis on notions of looking and voyeuristic treatment of the female body through props like mirrors and cameras.
3) Lyrics are commonly represented through visuals in illustrative, amplifying or contradictory ways.
The document then provides examples to illustrate these and other common music video techniques.
Music video codes and conventions
This document analyzes three genres of music video: pop, metal, and rap. For pop music videos, the technical codes include close-ups of the pop star with bright or dark lighting depending on the mood, while the symbolic codes feature revealing clothing for women and non-descript clothing for men. Metal music videos use low camera angles to make singers appear powerful with low-key lighting focused on the band. Their symbolic codes include dark clothing and settings depicting hell or war. For rap videos, low camera angles and lighting are used to make artists seem powerful and mysterious, while their symbolic codes include jewelry to appear wealthy and aggressive body language to intimidate.
Codes and conventions of Music Videos
Rock music videos typically feature low-key lighting, dark settings like streets or studios, and performers wearing dark, rebellious outfits like leather jackets. Shots include close-ups of band members and their instruments, and mid shots showing detailed movements, while long shots capture the overall narrative. The lead singer usually has an expressive, passionate face. Videos aim to match the fast pace of songs through quick editing.
Media assignment 1 pp version part 1
This document summarizes and analyzes 14 different music videos. It provides information on the name, artist, genre, type of video, purpose and inspiration for each. The types of videos included performance videos, narrative videos, and combinations of performance and narrative. The purposes were generally to promote albums and artists. The inspirations drew from use of dance, storytelling techniques like plot twists, and conveying deeper meanings or connections with viewers.
Conventions of Music Videos
This document discusses the conventions and techniques commonly used in music videos. It explains that there are technical conventions like camera angles and shots as well as symbolic conventions to convey meaning beyond just what is seen. Common conventions include style (narrative, performance, etc.), camera work, editing and sound techniques, and mise en scene elements like lighting, costumes, and location. Technical elements are used to tell a story or portray a feeling in a way audiences can understand based on familiarity with common music video conventions.
Types of music videos
This document discusses three main types of music videos:
1) Narrative music videos tell an easy-to-follow story that relates to the song's lyrics, and are the most expensive to produce.
2) Performance music videos simply show the artist performing live or in casual settings, and are cheaper to make as they require no actors.
3) Abstract/concept music videos focus attention on a single odd idea throughout, keeping viewers entertained visually rather than through a story. They allow artists to express opinions but can sometimes confuse audiences.
Assignment 17
This document discusses various techniques and conventions used in music videos. It notes that a music video should support the song lyrics and artist rather than the other way around. Editing in music videos often breaks continuity rules to draw attention to the visuals and match the beat of the song. Camera movements also typically sync to the music. Music videos do not always balance narrative with performance scenes and may leave narrative elements unresolved or pose unanswered questions to engage the audience. Repetition of themes, settings, and techniques help convey the artist's message.
Baby one more time
This document outlines several conventions of pop music videos including: linking lyrics and visual storylines, bright lighting/fashion, inclusion of dance routines, attractive lead singer sometimes part of story, focus on singer through mid/close shots but showing surroundings, visuals fitting changing music/lyrics, editing cuts fitting beat theory with faster pace usually every 2 beats and slower in bridges, location/mis-en-scene fitting storyline and appealing to target audience, lead singer appearing attractive/fashionable. It provides an analysis of a specific Britney Spears video adhering to several of these conventions through shots, editing, visuals/locations, and synchronization of sound/music with on-screen action.
Lesson 2 genre conventions
This document provides information about codes and conventions in music videos. It discusses technical codes like camera angles, sound, lighting and editing. Symbolic codes convey meaning through expressions, gestures and mise-en-scene. Common elements that make up codes and conventions are discussed, including mise-en-scene, choreography, narrative, editing style, content, camerawork, lighting and representation. Conventions help audiences identify genres and provide structure for directors. Students will research a music video genre, outline its codes, conventions, history and key artists, and analyze a sample music video based on elements like mise-en-scene and representation.
Little lion boy
This indie music video features the band performing on stage, showing various instruments typical of the genre. The lighting brightens during lyrics about light, matching the music and visuals. Each band member is shown individually and together as a group, fulfilling demands from the record label. It is a performance-based video without narrative or intertextual references, focusing on the band playing their song.
Goodwins theory
Goodwin's theory of music videos contains 8 key concepts: 1) links between music and visuals, 2) links between lyrics and visuals, 3) genre characteristics, 4) intertextual references, 5) notions of looking, 6) voyeurism, 7) demands of the record label, and 8) performance-based, narrative-based and concept-based music videos. The theory states that a music video's visuals should relate to the music's pace, rhythm and lyrics to reinforce the song's meaning. Genre conventions and cultural references may also influence the video.
Mediiiaaaaaa
This document discusses common codes and conventions in indie rock music videos. It notes that performance scenes showing the band playing instruments on stage are often included to showcase their musical talents. Narratives are also frequently incorporated to add meaning and emotion. In terms of visual style, there is often a retro, casual appearance portrayed through natural settings, clothing, and props. Editing is usually seamless and invisible to help the video flow with the music.
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
Codes And Conventions of Music Videos
This is my powerpoint for the codes and conventions of music videos for my A2 Media Studies, by Saeed Moulai
Blink 182 – adam's song
This document proposes music video ideas for three songs:
1) Blink-182's "Adam's Song" would tell the story of a man struggling with depression who is ultimately led to hope through a small light. It would be filmed in a dark, ambient setting symbolizing his mood.
2) Neck Deep's "Don't Wait" would have a retro, surreal aesthetic depicting an oblivious family watching fake news in a post-apocalyptic world outside.
3) Shinedown's "State of My Head" would be a live performance montage showing the band generating hype across multiple concert venues through shots of their playing and engaged crowds.
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Target audience
The document discusses identifying the target audience for a hip hop music video. Through research, the target audience was identified as predominantly black urban males between 16-25 years old who enjoy hoodies, tracksuits, baseball caps, drugs, partying, gambling and sport and can be reached on Facebook, Instagram, and Twitter. Identifying the target audience is crucial for marketing and producing a successful music video.
One man can change the world costumes
Costumes are important in music videos as they represent the genre of the song and influence fans. The document discusses the costumes for the main artist, other characters, and gang members in an upcoming music video. The main artist will wear a light hoodie, jeans, baseball cap and trainers to represent street style popular with the target audience. At a funeral scene, all characters will wear black suits to symbolize death and mourning. Gang members will wear dark hoodies, tracksuits and colored bandanas (red for Bloods, blue for Crips) to accurately portray the genre.
One man can change the world props
Props are used to represent conventions of genres and artists in the way the director intends. Unlike most hip hop videos, the characters in this narrative will not use expensive luxury products due to the story. The document then lists 8 props that will be used in various shots to advance the story, such as a television showing gang crime, an envelope from the White House, letters, a basketball for two friends playing, iPhones for texting, a Playstation for gaming, a microphone for scenes in a chapel, and a wine bottle.
One man can change the world costumes and props
The document discusses the importance of costumes and props in music videos. It notes that costumes represent the genre and song, and can influence the target audience. Props are also used to represent genre and the artist. The document then provides details on the specific costumes that will be used for the main artist, other characters, and gang members. It aims to authentically represent the streetwear and funeral scenes through clothing. The document concludes by listing several props that will be used, such as a television, envelope, letter, basketball, phones, video game console, microphone, and wine bottle to advance the narrative.
One man can change the world costumes
Costumes are important in music videos because they represent the genre of the song and influence fans. The document discusses the costumes for the main artist, other characters, and gang members in an upcoming music video. The main artist will wear a light hoodie, jeans, baseball cap and trainers to represent street style popular with the target audience. At a funeral scene, all characters will wear black suits to symbolize death and mourning. Gang members will wear dark hoodies, tracksuits and colored bandanas (red for Bloods, blue for Crips) to accurately portray the genre.
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Music video codes and conventions
- 2. WHAT ARE CODES AND CONVENTIONS •THE CODES AND CONVENTIONS OF A MUSIC VIDEO ARE THE VARIOUS TECHNICAL AND SYMBOLIC TECHNIQUES USED IN THE CONSTRUCTION OF A MUSIC VIDEO. •THEY CAN ALSO BE SAID TO BE A SET OF RULES THAT SHOULD GENERALLY BE FOLLOWED.
- 3. WHY DO CODED AND CONVENTIONS EXIST? • CODES AND CONVENTIONS ALLOW THE AUDIENCE FAMILIARIZE WITH THE GENRE. • AUDIENCES CAN IDENTIFY DIFFERENT GENRES THROUGH THEIR DIFFERENTOR SIMILAR CODES AND CONVENTIONS • CODES AND CONVENTIONS GIVE A MUSIC VIDEO A STRUCTURE THAT IS UNDERSTANDABLE TO THE AUDIENCE.
- 4. TECHNICAL CODES AND CONVENTIONS • CAMERA: SHOT STYLES, ANGLES, DEPTH OF FIELD. • EDITING: STYLES, PACE, GRADING. • SOUND: DIEGETIC, NON-DIEGETIC, SOUND EFFECTS.
- 5. SYMBOLIC CODES AND CONVENTIONS •HIDDEN MEANING BEHIND WHAT IS ALREADY OBVIOUS •MISE EN SCENE
- 7. NARRATIVE • NARRATIVE VIDEOS ILLUSTRATE A STORY THAT MIGHT BE A DIRECT DEPICTION OF THE LYRICS OR A MORE ABSTRACT INTERPRETATION OF THE SONG TITLE OR THE THEMES OF THE SONGS. • AN EXAMPLE OF A NARRATIVE VIDEO IS “DILLEMA” BY NELLY AND KELLY ROWLAND. WITHIN THE VIDEO THE AUDIENCE CAN SEE A LOVE STORY UNRAVEL. ANOTHER GOOD EXAMPLE OFA NARRATIVE VIDEO IS EMINEM'S “STAN” WHICH SEES AN OBSESSED FAN DESPERATELY TRYING TO GET THE ATTENTION OF SUPERSTAR RAPPER EMINEM.
- 8. PERFORMANCE • PERFORMANCE VIDEOS FEATURE AN ARTIST SINGING IN A LOCATION THATNORMALLY REFLECTS THE THEME OF THE SONG OR MEETS THE EXPECTATIONS OF THE GENRE. • GOOD EXAMPLES OF HIP HOP PERFORMANCE VIDEOS ARE “HEY YA” BY OUTKAST AND “LOVE ON TOP” BY BEYONCÉ
- 9. MOTIF • MOTIF VIDEOS CONTAIN A RECURRING THEMATIC ELEMENT THAT ARE USED TO REPRESENT THE THEMES OF THE SONG. • EXAMPLES OF MOTIF MUSIC VIDEOS ARE “CALIFORNIA GURLS” BY KATY PERRY WHICH HAS A MYTHICAL SETTING AND “PIMP” BY 50 CENT WHICH IS ALL ABOUT MATERIALISM.