Target audience
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The document discusses identifying the target audience for a hip hop music video. Through research, the target audience was identified as predominantly black urban males between 16-25 years old who enjoy hoodies, tracksuits, baseball caps, drugs, partying, gambling and sport and can be reached on Facebook, Instagram, and Twitter. Identifying the target audience is crucial for marketing and producing a successful music video.
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The document discusses the importance of identifying a target audience for media products. To identify the target audience, demographics like age, sex, and race should be considered. Once the target audience is identified, product planning can be tailored precisely to the audience's needs and wants, making the product more appealing and likely to succeed. The specific target audience described is ages 17-30, both male and female, with interests in drinking, partying, and raving, and who use social networks and music consumption platforms.
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This document proposes a new music magazine called PONCHO that will feature underground musicians and music news. The target audience is primarily young adult males who are fans of underground music styles. It also aims to appeal to females and people in the music industry. The magazine will entertain readers through interviews and inform them about new music and artists. It does not plan to include any offensive content that could restrict younger audiences or violate ethics around offending social or religious groups. Copyright will be respected by fairly using musician names and work in original written content.
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Our magazine targets 16-23 year olds as we can relate to their music interests. Music plays a large role in their lives through sharing music with others and listening daily. The magazine will feature a variety of genres each week to appeal to more readers and address their diverse music tastes. It will stand out through exclusive weekly images, an interactive design with surveys, and a bright color scheme that differs from other magazines.
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Analyzing Media Influences
The document discusses how the media exerts tremendous influence over how people look, what they wear, what they eat, and their self-image through various means of communication like television, internet, magazines, movies, and music. It explains that companies use strategies like celebrity endorsements, portraying their products as popular, using facts and figures, emotional appeals, and sexual imagery to advertise their products. The media can influence attitudes towards lifestyle, perception of drugs/alcohol, desensitization to violence, sexual behavior, and purchasing decisions through the conscious or subconscious messages in movies, television, magazines, advertisements, and music videos.
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The document discusses the importance of identifying a target audience for media products. To identify the target audience, demographics like age, sex, and race should be considered. Once the target audience is identified, product planning can be tailored precisely to the audience's needs and wants, making the product more appealing and likely to succeed. The specific target audience described is ages 17-30, both male and female, with interests in drinking, partying, and raving, and who use social networks and music consumption platforms.
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The target audience for the magazine is 16-25 year old males and females who listen to and are interested in indie and pop music. The creator conferred with this target audience through a focus group to get feedback on what content would appeal to them in a music magazine.
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The document discusses how the media exerts tremendous influence over how people look, what they wear, what they eat, and their self-image through various means of communication like television, internet, magazines, movies, and music. It explains that companies use strategies like celebrity endorsements, portraying their products as popular, using facts and figures, emotional appeals, and sexual imagery to advertise their products. The media can influence attitudes towards lifestyle, perception of drugs/alcohol, desensitization to violence, sexual behavior, and purchasing decisions through the conscious or subconscious messages in movies, television, magazines, advertisements, and music videos.
Target audience
A music video should appeal to its target audience. Understanding the demographics like gender, age, and ethnicity of the audience helps determine who the video is aimed at. Psychographics further divides the audience into lifestyle groups based on personality, social class, and values to better understand viewer preferences. Examples of psychographic segments include Explorers, Aspires, Succeeders, and Reformers.
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4) who would the audience be for
The target audience for the media product is teenagers and young adults aged 16-24 who enjoy alternative rock music without stereotypes. The audience would include people from various cultural backgrounds who share an interest in alternative rock, helping counter stereotypes and appeal to more people. Both males and females from middle and working classes would be targeted.
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The document proposes ideas for a new music television channel called SB Revolution, which would target 16-30 year olds. It includes 4 potential ident designs and discusses differentiating the channel by allowing aspiring singers to promote themselves in 1-2 minute intervals. Market research was also conducted to help inform the channel's content, which would include competitions, a variety of music genres, and an emphasis on color.
Formal proposal (radio)
- The working title is for a summer festival radio advert promoting Coca-Cola.
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- The advert takes inspiration from interview formats and avoids offensive content to not restrict or offend any audiences while differentiating itself from existing products to prevent legal issues.
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4. formal proposal (jrw) visual
This proposal is for a magazine called "Long Beach" that will entertain and educate readers about artists in Long Beach. The magazine will focus on the hip hop and R&B genre, profiling the Long Beach music movement started by Snoop Dogg and Young Sagg. The target audience is middle class males aged 18-30 who are interested in emulating the lifestyle. Care will be taken to avoid offensive or copyrighted content through vetting the chosen text, images, and ensuring a unique design.
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Costumes are important in music videos because they represent the genre of the song and influence fans. The document discusses the costumes for the main artist, other characters, and gang members in an upcoming music video. The main artist will wear a light hoodie, jeans, baseball cap and trainers to represent street style popular with the target audience. At a funeral scene, all characters will wear black suits to symbolize death and mourning. Gang members will wear dark hoodies, tracksuits and colored bandanas (red for Bloods, blue for Crips) to accurately portray the genre.
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Target audience
A music video should appeal to its target audience. Understanding the demographics like gender, age, and ethnicity of the audience helps determine who the video is aimed at. Psychographics further divides the audience into lifestyle groups based on personality, social class, and values to better understand viewer preferences. Examples of psychographic segments include Explorers, Aspires, Succeeders, and Reformers.
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Demographic data refers to statistical information about populations and groups, including characteristics like age, occupation, and lifestyle. Businesses use demographics for audience research and analysis to identify their target markets. Demographic groups are divided by class to provide more details about audiences' lifestyles. Media producers analyze demographics to discover and directly appeal to their target audiences through tailored advertising. Psychographics focus more on individuals' attitudes, aspirations, and psychological traits rather than just occupation. Psychographics are useful for media companies because they provide insight into the best approaches for appealing to specific personality types and lifestyles.
4) who would the audience be for
The target audience for the media product is teenagers and young adults aged 16-24 who enjoy alternative rock music without stereotypes. The audience would include people from various cultural backgrounds who share an interest in alternative rock, helping counter stereotypes and appeal to more people. Both males and females from middle and working classes would be targeted.
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One man can change the world costumes
Costumes are important in music videos as they represent the genre of the song and influence fans. The document discusses the costumes for the main artist, other characters, and gang members in an upcoming music video. The main artist will wear a light hoodie, jeans, baseball cap and trainers to represent street style popular with the target audience. At a funeral scene, all characters will wear black suits to symbolize death and mourning. Gang members will wear dark hoodies, tracksuits and colored bandanas (red for Bloods, blue for Crips) to accurately portray the genre.
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The document discusses the importance of costumes and props in music videos. It notes that costumes represent the genre and song, and can influence the target audience. Props are also used to represent genre and the artist. The document then provides details on the specific costumes that will be used for the main artist, other characters, and gang members. It aims to authentically represent the streetwear and funeral scenes through clothing. The document concludes by listing several props that will be used, such as a television, envelope, letter, basketball, phones, video game console, microphone, and wine bottle to advance the narrative.
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Target audience
- 1. SENIOYEWUMI
- 2. A very crucial part of marketing and producing a music video is identifying who the target audience is. The more of an appeal a product has to it’s target audience, the more successful the product will be. From carrying out thorough research, I have been able to identify my primary target audience for my Hip Hop MusicVideo.
- 3. 16-25
- 4. Predominantly Black urban males
- 5. • Consists of hoodies, tracksuits and baseball caps.
- 6. • Drugs, partying, gambling and sport.
- 7. Facebook Instagram Twitter Facebook