.

2. Who are we?
• KAWN Studios aims to be the forefront of the global distribution
of music.
• At KAWN we focus on growing markets within the music
industry, looking at up and coming artists, to allow them to
expand their audiences internationally

3. Our Branding
• The name KAWN is formulated from
the initials of the founding team of the
firm.
• Keon
• Amelia
• Wasim
• Nile

4. Our Branding
• The Typography: KAWN
• It shows depth
• Displays progression and
aspiration
• The typography: STUDIOS
• It’s bold and powerful
• Shows strength and sturdiness

5. Business CardsBack
Wasim
Chowdhury
Director of Photography
+44XXXXXXXXXX
XX Road Lane, W1 8XX
X@KAWNSTUDIOS.COM
Front

6. What is our mission?
• Sign up and coming grime artists to our label and help them
create a brand
• This includes things such as:
• Creating a webpage for the artist
• Finding sponsors
• Enlisting art directors to create digital and physical artwork
• Music Video production

7. Grime
• What is grime?
• Grime is a genre of music that
emerged in London in the early
2000s. It developed out of earlier
UK electronic music styles,
including UK garage and jungle,
and draws influence from
dancehall, ragga, and hip hop.

8. Grime
• Why should we invest in grime?
• Digital record album sales
rocketed by more than 50%
compared with a 27% fall in the
overall market.
• Album sales rose by 93% in the
last year, compared with the
overall music market increase of
6%.
• One of the fastest growing
genres of 2017

9. Who is AJ Tracey?
• Who is AJ Tracey?
• AJ Tracey is a London bred artist
who creates grime music.
• Why AJ Tracey?
• Collaborations in a fast growing
industry
• Just released an album
• Sales targeted to reach 1
Million in the first three
months

10. Who is AJ Tracey?
• Who are our target audiences?

11. Our Competition

12. How will we differentiate ourselves?
• All the other record labels listed are conglomerate businesses
that sign people from all genres.
• We plan to offer our artists a unique experience by focusing
all our funds and time into the grime genre
• This allows us to help them grow through each other via
horizontal integration. i.e. collaborations.

13. Stormzy’s Website

14. Skepta’s Website

15. Route
one

16. Colour Schemes
• Black
• Das it
Colour Scheme:
• The main colour of the page will be
black
• This will be the background colour
• The second colour will be red.
• This will cover most of the accents as
it is bold and we want to ensure there
is a connection between the video
and website.
• The third colour will be white.
• This will be used for all the text.

17. Album Cover
• Black
• Das it
• Front cover:
• We want to incorporate animations into our artist’s album
cover.
• There will be a large contrast between the background and the
foreground images.
• Back cover:
• We are selling our artists music, but we want to ensure his face
is connected with this.
• There will be a featured image of our artist, which will be
surrounded by text.

18. Examples

19. Route Two

20. Colour Schemes
• Black
• Das it
Colour Scheme:
• The main colour of the page will be
black to create a contrast between
foreground and background.
• The second colour will be grey.
• This will be used for the accents on
the page
• The third colour will be blue.
• We chose these colours as they parallel
with the lyrics “tracksuit grey, black,
blue”.

21. Why we chose ’Route
One’…
• Black
• Das it
• Although ’Route Two’ had a recognisable
link to the music video as it follows the lyrics
“tracksuit grey, black, blue”, we had made
several links to the lyrics in our music video
and wanted to go against Goodwin’s theory.
• We also made schedules for filming where
we decided what the artist would wear and
wanted the costume to link to the website as
we will be including an image of our artist in
those colours.