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SUPREMES
• The Supremes are a well
  known trio from Detroit,
  Michigan. They were the
  premier act of Motown
  record in the 1950’s and
  became the most popular
  Girl group of their time.
  They produced soul music
  which they used to touch
  the hearts of many
  women, they especially
  appealed to the African
  American race as they
  were one of the leading
  black groups in the US.
  The Supremes show the
  difference between old
  time music and modern
  music.
Target audience
•   The main difference
    between old and new music
    is the Target audience. In the
    present time Girl groups are
    usually targeted at teens,
    however, The Supremes
    were idea for the young-
    mature adult audience.
    Songs like ‘Baby love’ and
    ‘where did our love go’ are
    two strong examples that the
    types of music that female
    trios produce are similar but
    The Supremes show through
    costume and advertisement
    through the record label how
    the target audience have
    changed even though the
    type of music produced has
    remain the same.
Type of music video
• The music video wasn’t as
  popular during the 50’s and
  60’s but a few music videos
  that have been produced for
  The Supremes are strictly
  Performance showing the
  band perform to a live
  audience. This is because the
  music was more important
  than the affect on the public
  or the amount of fans
  gained. I think this helped
  the music industry and
  record labels today because
  they can use techniques
  from examples like the
  Supremes to produce girl
  bands .
Influences
• There have been some clear
  influence’s on bands. Groups
  such as Destiny’s child and TLC
  have adopted their style and
  used it to enhance their own
  band performances. Beyoncé
  Knowles Of destiny’s child even
  starred in ‘Dreamgirls’ which is a
  film based on the Supremes
  themselves. This can help with
  creating our girl band as we can
  incorporate some of the
  elements from The Supremes
  live performances and
  performance music video’s.
Overall
• My group and I can use the style and
  performance techniques to help produce the
  music video. We could also use some of the
  conventions and challenge or develop them to
  create something new that would appeal to
  the target audience. From The research into
  how old music videos influence new music
  videos, my group can I can research more
  groups and incorporate their styles into our
  work to create something new.

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Music video analysis where it began

  • 1.
  • 2. SUPREMES • The Supremes are a well known trio from Detroit, Michigan. They were the premier act of Motown record in the 1950’s and became the most popular Girl group of their time. They produced soul music which they used to touch the hearts of many women, they especially appealed to the African American race as they were one of the leading black groups in the US. The Supremes show the difference between old time music and modern music.
  • 3. Target audience • The main difference between old and new music is the Target audience. In the present time Girl groups are usually targeted at teens, however, The Supremes were idea for the young- mature adult audience. Songs like ‘Baby love’ and ‘where did our love go’ are two strong examples that the types of music that female trios produce are similar but The Supremes show through costume and advertisement through the record label how the target audience have changed even though the type of music produced has remain the same.
  • 4. Type of music video • The music video wasn’t as popular during the 50’s and 60’s but a few music videos that have been produced for The Supremes are strictly Performance showing the band perform to a live audience. This is because the music was more important than the affect on the public or the amount of fans gained. I think this helped the music industry and record labels today because they can use techniques from examples like the Supremes to produce girl bands .
  • 5. Influences • There have been some clear influence’s on bands. Groups such as Destiny’s child and TLC have adopted their style and used it to enhance their own band performances. Beyoncé Knowles Of destiny’s child even starred in ‘Dreamgirls’ which is a film based on the Supremes themselves. This can help with creating our girl band as we can incorporate some of the elements from The Supremes live performances and performance music video’s.
  • 6. Overall • My group and I can use the style and performance techniques to help produce the music video. We could also use some of the conventions and challenge or develop them to create something new that would appeal to the target audience. From The research into how old music videos influence new music videos, my group can I can research more groups and incorporate their styles into our work to create something new.