The document discusses the magazine genre of R&B and pop music. It focuses on several artists like Taeyang, Sonia and Janice Lee, Katy Perry, Miley Cyrus, and Pharrell Williams. The intended audience for the magazine has an income bracket of B-C2. To attract this audience, the magazine would introduce lesser known international artists. The document also discusses the passive nature of R&B audiences and how songs can influence their thinking. It mentions the International Publishing Corporation as an example of a company that effectively segmented its audiences.

1. Kristy Lai

2. My magazine surrounds the genre
R&B and pop
R&B stands for Rhythm and blues
The genre is fairly mainstream, loved
by mainly teenagers and young adults

4. Katy Perry song- peacock is about gay
pride and individuality  makes people
more accepting towards the LGBT
community
Miley Cyrus Influencing how young girls
act (Winship’s notion of complicity)

5. Pharrell Williams- Happy suggests
human spirit/human equality/feminism
(Gauntlett’s empowered female)

6. As my primary audience has an income
bracket of B-C2, I would have to add
elements which will attract my audience.
To do so, I would be introducing to my
audience to new world artists that are not
as well known in UK.
This reflects the classic design of my front
cover

7.  Taeyang is a South Korean male artist who is
a part of the nation’s most popular band- Big
Bang
 His soothing vocals and charming smile
attracts fans from all around the world.
 Although his songs are not self composed, he
often takes parts in his album production
 His songs usually surround the style of R&B,
Pop, etc.
 I personally would recommend him to my
peers as his voice is indeed one of the most
spectacular and wonderful voices out there.

8.  Sonia And Janice Lee are Youtube biggest
sensation. Their clear and crisp vocals and
beautiful looks stole the hearts of millions of
people.
 The twins produce and create their own music,
which encourages people to not give up and move
on.
 With the use of their guitar, they create tunes
which leave a great impression.
 They were offered a lot of enterainment related
offers and chances to be singers, but the twins
were happy with what they have and are happy
that they can do what everything they want

9. R&B considered as mainstream
audience is passive
(Culmination/Hypodermic syringe)
Songs with these messages are delivered
towards audience audience blindly
accepts it
Affects on way of thinking towards different
aspects

10. IPC- International Publishing Corporation
They divided their target audiences into 3
groups
Connect- mass market for woman
 Southbank - Upmarket woman
Inspire- men

11. One of the world’s largest institutions
They separated their audience into 3
categories good use of marketing
Vertically integrated being able to
generate more profit due to being able
establish/run different kinds of related
businesses
Can take this institution as an example on
how a company should run