The document summarizes the results of a survey conducted to research the target audience for a new metal music magazine. Key findings include that the target age group is 16-25, most respondents were male, incentives like free CDs would encourage purchases, and feature articles and variety of bands were the most liked aspects of other magazines. This research provides guidance on content, design, pricing, and format for the new magazine.

1. Music magazine
audience research
data.

2. How old are you?
•
This question will be useful to ensure that my magazine suits the
needs of my target audience which is 16 to 25. My results, as
demonstrated in the pie chart, show a clear lead with 50% of
the answers being 21-25. The second most predominant age
was 16-20, which also falls into my target audience. This
research proves useful, as I now know what my target
audience look for in a metal music magazine.
How old are you?
5%
10%
<16
16-20
35%
50%
21-25
26+

3. Gender?
•
I asked this on my questionnaire as it is important to know whether
male and females want the same content in a metal music
magazine, as my magazine will be targeting both. Mostly males
answered my questionnaire. The research allows my planning to
suit the needs of a gender neutral magazine.
Gender
40%
Male
Female
60%

4. What amount, per month, would
you pay for a magazine?
•
This question allowed me to get an insight on a fair price to
charge for my magazine, while knowing the common prices due
to my previous research. Interestingly, there is no predominant
option; £2.01 - £3.00, £3.01 - £4.00 and £4.01+ are all 30% whereas
£1.01 – £2.00 is 10% and below £1.00 was not chosen. This shows
me that they expect to pay over £1.00 for it and would even pay
past £4.00 for it.
Amount you'd pay?
0%
10%
30%
< £1.00
£1.01 - £2.00
30%
£2.01 -£3.00
£3.01 - £4.00
£4.01+
30%

5. State 3 colours that you would associate
with a metal music magazine.
•
I used this question to help to give me an idea of a colour scheme to
use throughout my magazine that would evoke connotations of heavy
metal for the reader, the most common answer with 27% was Black
whereas the least common with 2% was Blue – this tells me to use
black, but not to use blue in my magazine planning.
State 3 colours?
7%
2%
8%
23%
Red
Grey
White
Black
Blue
27%
Purple
25%
8%
Green

6. State 3 words that you would associate with
a metal music magazine.
•
This question was to help me to think of a title that was appropriate for
a metal magazine, the most popular answer with 22% is “Gig” while the
least popular word was “Death”, so I would most likely use the word
“Gig” in my metal magazine’s title.
State 3 words?
17%
17%
Amp
2%
Gig
Loud
8%
Music
22%
3%
Decibel
Concerts
Death
Rock
20%
11%

7. Which of the following incentives would most
make you want to buy the metal magazine?
•
This question gives me a good insight into what my target audience want
as an incentive to buy the magazine, such as competitions. 50% of the 20
people asked answered free CD. This tells me that if I gave away a free CD
with my magazine, it would be more successful sales wise than if I gave
away a poster.
Best incentive?
0%
20%
CD
Posters
50%
Competitions
Other
30%

8. What do you most look forward to when
reading a music magazine?
•
This question allows me to know what my target audience most look
forward to when reading a music magazine. According to my
results, 45% of the 20 people asked most look forward to the feature
article. This tells me that I should probably include more than one
feature article, or that my feature article should take up the most
room on the main cover.
Most anticipated?
5%
5%
9%
Feature article
45%
Reviews
Other
(Columns)
(Gig guide)
36%

9. State 3 images that you would associate
with a metal magazine?
•
I asked this question in order to work out what iconography to use
on my magazine cover that would have connotations of heavy
metal music, so to do this I asked what 3 images remind them of
metal music. The most common answer was skull, and the least
common was beards. This tells me to use skulls, but not beards.
State 3 images?
10%
7%
30%
Skull
Guitar
Blood
8%
Beards
Stars
7%
Music note
Instruments
2%
Pentagram
18%
18%

10. Which of the following metal magazines
have you bought/read?
•
This question is used to correlate to the next question, so that I can
find out what attributes of the magazines to use. The most commonly
read metal magazine was MetalHammer, while 3 people selected
other and then specified scuzz and Kerrang.
Other magazines read?
9%
4%
31%
MetalHammer
13%
Decibel
RockSound
Other/None
(Scuzz)
(Kerrang)
13%
30%

11. What about this magazine did
you like?
•
I can use the answers of this to ensure my magazine has
everything that my target audience wants in a metal music
magazine, the most popular choices were Variety of
bands, Features and Interesting articles while the least
popular was new bands. This tells me what to focus on, and
what not to.
Magazine's
attributes?
10%
5%
25%
Variety of bands
Features
Variety of genre
Interesting articles
25%
New bands
Presentation
25%
10%

12. On average, how many pages would
you expect to see in a music magazine?
•
This question gives me the insight to my target audience
that I need to ensure that my music magazine is the
correct length, the most popular choice of length, with 50%
of the 20 people asked answering with it, is 101-200 pages.
This tells me that this is he ideal length of magazine, and
helps me to size my issue.
How many
pages?
20%
30%
1 - 100
101 - 200
201 +
50%