HOWTECHNOLOGYIS CHANGING THE MUSIC INDUSTRY?
Introduction
PlanIntroductionMusic industry in recent years- what has changed?The issue of piracyPossible ways of distributing music and importanceImproving technology Who benefits the most?ConclusionQ & A
What has changed in music industry in recent years?People are listening more rock and jazz musicPeople are buying much less music in storesConsumer profile
What has changed in music industry in recent years?Business profileRevenue in music industry in mln USD
What has changed in music industry in recent years?Internet1 463 million users21.9% of global population
What has changed in music industry in recent years?Mobile phone development
MP3What has changed in music industry in recent years?Music storeCompact DiscMP3 PlayerPCMP3CDOn-LineMobile phoneNew business model
What has changed in music industry in recent years?Distribution
What has changed in music industry in recent years?Consumers new way of thinking:They want to listen to music in any place at any time“music for free mentality”
What has changed in music industry in recent years?„Music on the go”
What has changed in music industry in recent years?Digital music market
What has changed in music industry in recent years?Digital music market
The Piracy issueDéfinition of Piraya: indicates the activity that consists in making non-authorized copies of protected material equipments, and to distribute themA proportion from 5 to 7% of world trade is based on piracy It  represents 200 to 300 billion euro of commercial damage)In 2005, more than one third of CD's sold around the world were a pirated product.
Definition of Copyright:Copyright is a form of intellectual property which gives the creator the exclusive right to control its distribution Thanks to the evolution of technology we can find a variety of programs :Peer to peer:  it uses a diverse connectivity between participants in a network and the cumulative bandwidth of all network participants
Evolution of P2P and File sharing:First application of P2P: Napster in June 1999New applications: Kazaa, Grokster, iMesh, Morpheus, e-DonkeyFile sharing: which refers to the providing and receiving of digital files over a network, has also grown in popularity with the proliferation of high-speed internet connections, and the relatively small file size and high-quality MP3 audio format.
How are multinationals fighting piracy?With the slogan: «Piraya Is a crime»“Validly Technology” provides the solution that solves the piracy problemHow are the musicians?A petition against the piracyParticipate in a big campaignThe creation of the featured artist’s coalitionCoalition http://fr.youtube.com/watch?v=AjydSxL6dsc&feature=PlayList&p=3BC3BBD552619664&index=0http://fr.youtube.com/watch?v=IbWyBBE8jnc&feature=PlayList&p=C8988EDF42694FB4&index=0
Which technologies are enabling piracy and which technologies are limiting it?CD-R piracy : its is the illegal copying of software using CD-R recording technologyLAN: it  involves users who are connected via a local area networkMobil Music: can be used to obtain free music, for example by means of Bluetooth transfers that enable files to be transferred from phone-to-phone.Digital Stream Ripping The speed of copy of the engravers
We have some new technologies which allows to reduce and limit the rate of piracy :SecureMetric TechnologySecure DongleInternet Service Providers (ISPs)
A well-known case: ChinaOne of the highest piracy level in the world.85 per cent of the units sold in the market being pirate.Piracy is driven by hundreds of websites offering streams , downloads or links to unauthorized song files.
The priorities of government of China:Take criminals actions against infringers , both for internet piracy and physical.Allow foreign record companies access to the marketAnother case:  IndonesiaMusic piracy is endemic in Indonesia with rates at nearly 90 per cent.Anti- piracy activity=>  In one day, 800 000 discs were seized.
Music Distribution
Possible Types (non digital)ConcertsCD’sSinglesCassetteVinyl
Possible Types (non physical)iTunesMyspaceWeb 2.0P2P softwareInternet Radio
Improving Technology
Three Benefits For MusicMade more accessibleHas a further reach worldwideVarious ways of distribution
Who Benefits?Artists/BandsFansConsumersIndustry
ConclusionFactsFiguresInnovationCo-operation
Music changes

Music changes

  • 1.
  • 2.
  • 4.
    PlanIntroductionMusic industry inrecent years- what has changed?The issue of piracyPossible ways of distributing music and importanceImproving technology Who benefits the most?ConclusionQ & A
  • 5.
    What has changedin music industry in recent years?People are listening more rock and jazz musicPeople are buying much less music in storesConsumer profile
  • 6.
    What has changedin music industry in recent years?Business profileRevenue in music industry in mln USD
  • 7.
    What has changedin music industry in recent years?Internet1 463 million users21.9% of global population
  • 8.
    What has changedin music industry in recent years?Mobile phone development
  • 9.
    MP3What has changedin music industry in recent years?Music storeCompact DiscMP3 PlayerPCMP3CDOn-LineMobile phoneNew business model
  • 10.
    What has changedin music industry in recent years?Distribution
  • 11.
    What has changedin music industry in recent years?Consumers new way of thinking:They want to listen to music in any place at any time“music for free mentality”
  • 12.
    What has changedin music industry in recent years?„Music on the go”
  • 13.
    What has changedin music industry in recent years?Digital music market
  • 14.
    What has changedin music industry in recent years?Digital music market
  • 15.
    The Piracy issueDéfinitionof Piraya: indicates the activity that consists in making non-authorized copies of protected material equipments, and to distribute themA proportion from 5 to 7% of world trade is based on piracy It represents 200 to 300 billion euro of commercial damage)In 2005, more than one third of CD's sold around the world were a pirated product.
  • 16.
    Definition of Copyright:Copyrightis a form of intellectual property which gives the creator the exclusive right to control its distribution Thanks to the evolution of technology we can find a variety of programs :Peer to peer: it uses a diverse connectivity between participants in a network and the cumulative bandwidth of all network participants
  • 17.
    Evolution of P2Pand File sharing:First application of P2P: Napster in June 1999New applications: Kazaa, Grokster, iMesh, Morpheus, e-DonkeyFile sharing: which refers to the providing and receiving of digital files over a network, has also grown in popularity with the proliferation of high-speed internet connections, and the relatively small file size and high-quality MP3 audio format.
  • 18.
    How are multinationalsfighting piracy?With the slogan: «Piraya Is a crime»“Validly Technology” provides the solution that solves the piracy problemHow are the musicians?A petition against the piracyParticipate in a big campaignThe creation of the featured artist’s coalitionCoalition http://fr.youtube.com/watch?v=AjydSxL6dsc&feature=PlayList&p=3BC3BBD552619664&index=0http://fr.youtube.com/watch?v=IbWyBBE8jnc&feature=PlayList&p=C8988EDF42694FB4&index=0
  • 19.
    Which technologies areenabling piracy and which technologies are limiting it?CD-R piracy : its is the illegal copying of software using CD-R recording technologyLAN: it involves users who are connected via a local area networkMobil Music: can be used to obtain free music, for example by means of Bluetooth transfers that enable files to be transferred from phone-to-phone.Digital Stream Ripping The speed of copy of the engravers
  • 20.
    We have somenew technologies which allows to reduce and limit the rate of piracy :SecureMetric TechnologySecure DongleInternet Service Providers (ISPs)
  • 21.
    A well-known case:ChinaOne of the highest piracy level in the world.85 per cent of the units sold in the market being pirate.Piracy is driven by hundreds of websites offering streams , downloads or links to unauthorized song files.
  • 22.
    The priorities ofgovernment of China:Take criminals actions against infringers , both for internet piracy and physical.Allow foreign record companies access to the marketAnother case: IndonesiaMusic piracy is endemic in Indonesia with rates at nearly 90 per cent.Anti- piracy activity=> In one day, 800 000 discs were seized.
  • 23.
  • 24.
    Possible Types (nondigital)ConcertsCD’sSinglesCassetteVinyl
  • 25.
    Possible Types (nonphysical)iTunesMyspaceWeb 2.0P2P softwareInternet Radio
  • 27.
  • 28.
    Three Benefits ForMusicMade more accessibleHas a further reach worldwideVarious ways of distribution
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  • 30.