The document analyzes and compares the album covers, website designs, and promotional posters of several popular artists, including Sara Bareilles, Ed Sheeran, Olly Murs, and Ella Henderson. Common techniques observed across the materials include the use of consistent color schemes and imagery to create synergy and establish each artist's "house style." Elements like bright colors, symbolic images, and the artists' appearances are also used as selling techniques to engage audiences.

1. MUSIC
ANCILLARY

2. SARA BAREILLESThe picture to the left is the album cover for her latest album. The picture
creates synergy with the album name s she is dressed like a waitress and is
posing in a café, so this could be a selling technique as a lot of bright
colours are used to engage the audience. The image in the bottom left is a
screen grab from her official website and as you can see from the
background she is again wearing her waitress outfit to again create synergy
with her album. Her website has a colour scheme of white, red and yellow
which could be her house style as even though on her album cover she is
wearing a blue outfit, the table and flowers behind her bring out the other
three colours. Finally the image at the bottom right is a poster that
promotes not only Sara Bareilles but the cross media convergence of how
her album was written for the musical ‘Waitress’ which promotes the
musical and the artist herself.

3. ED SHEERANAs you can see to the left is Ed Sheeran’s latest album ‘Multiply’. This is a lot different to other
album covers as it used no text but just a sign which is very symbolic as people know what that
is, as an ‘X’ or multiply’ and they also know it is his album. In the bottom left is a screen grab of
Ed Sheeran’s webpage, and as you can see it consists of the colours black and white, however it
includes a picture of his latest album and could be used to promote it. It also used a bit of green
text to go with the house style of the album. I can see that there ids a social media link on the
page which will relate to a teenage audience. Finally to the right is a poster that promotes his
tour dates, however it keeps the idea of using his ‘X’ with a green background to create synergy
with the album, but it is changed to have him on the front to show that it is his tour.

4. OLLY MURS
To the left is a picture of Olly Murs’s latest album. He has gone with a vintage colour scheme, but has
also used bright colours to help his name stand out to the customer as I feel that this is the stand out
feature of this album cover. At the bottom is a screen grab from his official website, as you can see it
is slightly different as he uses a lot of colour to advertise his tour. He likes to wear casual clothing in
his pictures which could be a representation of him, however as you can see to the right he goes back
to the black and white vintage look to create synergy with the album as the text is also the same
colour. Also he dresses in smart clothing which is different to the other images of him and this
suggests that he is quite stylish and has a wide variety of fashion sense.

5. ELLA HENDERSONThe image to the left is the front cover of her album. As you can see her
face is the stand out feature as they want to bring out her good looks
and use it as a USP. They use quite a plain and natural colour, some
might say golden brown look, to give her face quite a tan and to make
sure that her name stands out as a white font is used which is also quite
natural. The image at the bottom of the page is a screen grab from her
webpage where you can see her album is advertised and the house style
is the same to create synergy. For the poster to the right the same image
from the webpage is used to again create synergy to advertise her tour
dates. The font has stayed the same as this is some sort of logo/star
name for her.