The network is critical as file sizes increase. We will talk about how the ETC Transport work stream is working to simplify networking, and create a Global Media Exchange. The effort includes ondemand SDN and contracts that are OPEX (on demand) as opposed to locked in long term agreements.

1. Introducing a Faster, More
Efficient Transit Workflow
Christine Thomas | March 2, 2015

2. Agenda CURRENT SITUATION
FUTURE STATE—DIGITAL MEDIA EXCHANGE
ENABLER—SDN
OPEN DISCUSSION

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Today Bring Asset to Production Ecosystem

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Music
Sound Design/Mix
Dialogue
FX
SB Foley
Wild Track/Arrows
Upload
Download
DAILIES INGRESS
Workflow Today
DISTRIBUTION
Metro Ethernet or
Mobile Network
PRODUCER
CREATIVE
FINANCIAL
BACKER
VENDOR
CREATIVE
VENDOR
PRODUCER
DAILIES
VFX
GRAPHICS
SOUND
GRADE
QC
EXPORT/
DELIVERY
POST
PRODUCTION EDITING
3D Assets
Compositing
Titles
Motion Graphic
Assembly
Offline
Proxy
EDL
Conform
Picture Look
Online
Full Res
Image Quality
Matching
Color Look
Technical Video
& Audio
Content
Bring Asset to Production Ecosystem

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ABetter Workflow
… production could work on the dailies the same day they were shot
… all studios, production houses, producers, etc. used the same process
… you had a neutral environment to select the best vendor for the job
… you had many service providers available that would compete for your business
… you only had to pay for the data you consumed — not long term contracts for short term
bandwidth requirements
What If …

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Future Bring Production Ecosystem to Asset

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DAILIES INGRESS
DATACENTER ECOSYSTEM
Remote
User
Work on data as it resides
in centralized federated storage
Low latency, High performance
etc Workflow
DISTRIBUTION
Metro Ethernet or
Mobile Network
PRODUCER CREATIVE FINANCIAL
BACKER
CREATIVE
VFX GRAPHICS SOUND
GRADE QC
EXPORT/
DELIVERY
Remote
User
VENDOR PRODUCER VENDOR EDITING
Network On-Demand
Bring the production
ecosystemto the asset

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• Drag and drop network provisioning within 5 min
• Identify the network you want
• Drag the network connection from one network
node to the desired node where the data resides
• System uses preconfigured permissions and
security key to create the connection
In Action Cross-connections Simplified

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Leverage New Technologies
– 5 min network provisioning
– SDN as Enabler
Move From CapEX to OpEX
– No long term contracts for short term bandwidth requirements
– Pay for what you use, not what you leased
Evolve Your Ecosystem
– Allow your best vendor for the job to get immediate access
– Provision on demand with defined permissions and security keys
Keep Your Data in the Data Center
– Reduce your down time waiting for files
– Improve security
Benefits of the Digital Media Exchange

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Traditional Media Networks vs. Digital Media Exchange
• Limited in reach globally due to size and smaller
infrastructure footprint
• True Global Scale leveraging the worlds largest cloud—the Internet
• 20+ Global Internet Exchange Points
• Direct relationship with world largest fiber owners and
telecommunications company
• Backed by multi-billion dollar company with deep global partnerships
• Carrier lock in
• All customers and vendors must use the same
carrier to fully utilize the solution
• Carrier Neutral
• Vendor Agnostic
• Often sub leaser of fiber and network services from
larger providers—resulting in higher cost being
passed onto the customer
• Often requires additional circuit deployments,
routing adjustments, and firewall changes on a per
project basis
• Ability to deliver low latency connectivity to top Public Cloud
providers globally
• Able to deliver on bleeding edge technologies such as SDN and NFV
to optimize the customer experience

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Software Defined Networking
An overview of the Technology that Changes the Game
• Scalable
• On-demand capacity and provisioning
• Automation and rule based
• Compared to Other media environments
Example –
• What - Hub and spoke model to connect “kiosk” locations in shoot locations like Pinewood and
Shepperton to a local EMEA Hub and backhaul it from there to the US.
• How – SDN enables dynamically provisioning the connectivity on the fly whenever there is a need. SDN
enables only using connectivity during the time there is a need

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Efficiency Gains of the Digital Media Exchange
• Allows you to build storage pools in optimal locations and reduce data movements
between locations
• TCP based application or collaboration​ tools will also see improved performance
• Ability to reduce and control latency across the network
• Remote VFX and animation work becomes possible
• Lowering latency helps with data movement in and out of cloud services
• This is a process change, NOT a change to tools
• Direct Connect to AWS
• Slow down the growth rate of local storage
• Flexible—Configurable on demand

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Thank you