Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
A Master of Business Administration (MBA) Marketing professional with 16 progressive years of experience in Sales & Marketing with variety of challenging management positions
Specialties in Marketing Campaign & Field Marketing Solution, building sales & marketing strategies providing customer service and developing client relationship Track record of achieving set sales & marketing revenue targets and demonstrated ability of handling subordinates as well as performing under work pressure. Possess excellent communication / presentation / negotiation / client convincing / interpersonal / customer service / organizational and problem solving skills.
All through of my career development I have worked with leading multinational companies managing the sales and marketing and product marketing of global brand in FMCG and Electronics Industry / Mobile Phones & Information Technology Industry / Garments and Sports Industry in Pakistan and Middle East.
Sales Management and Marketing Management- JIMS India, DelhiJIMS Rohini Sector 5
This explains the sales versus marketing, nature and scope of sales management, sales oriented organization and marketing concept oriented organization, role and function of sales manager.
marketing for dummies / introduction to marketing / what is marketingskyrocketskyrocket
MARKETING for dummies. This presentation will explain in detail in a way anyone, person, institution or organization will comprehend. These subjects will be explained:
WHAT IS MARKETING
MARKETING PROCESS
ROLES OF MARKETING
MARKETING ORGANIZATION STRUCTURE(MOS)
Marketing can be known as a management process responsible for IDENTIFYING, ANTICIPATING and SATISFYING customer requirements profitably.
And more will all be explained in this presentation, don’t forget to like if you enjoyed the presentation and visit our website for more info at www.skyrocket.ezyro.com. Enjoy!
A Master of Business Administration (MBA) Marketing professional with 16 progressive years of experience in Sales & Marketing with variety of challenging management positions
Specialties in Marketing Campaign & Field Marketing Solution, building sales & marketing strategies providing customer service and developing client relationship Track record of achieving set sales & marketing revenue targets and demonstrated ability of handling subordinates as well as performing under work pressure. Possess excellent communication / presentation / negotiation / client convincing / interpersonal / customer service / organizational and problem solving skills.
All through of my career development I have worked with leading multinational companies managing the sales and marketing and product marketing of global brand in FMCG and Electronics Industry / Mobile Phones & Information Technology Industry / Garments and Sports Industry in Pakistan and Middle East.
Sales Management and Marketing Management- JIMS India, DelhiJIMS Rohini Sector 5
This explains the sales versus marketing, nature and scope of sales management, sales oriented organization and marketing concept oriented organization, role and function of sales manager.
marketing for dummies / introduction to marketing / what is marketingskyrocketskyrocket
MARKETING for dummies. This presentation will explain in detail in a way anyone, person, institution or organization will comprehend. These subjects will be explained:
WHAT IS MARKETING
MARKETING PROCESS
ROLES OF MARKETING
MARKETING ORGANIZATION STRUCTURE(MOS)
Marketing can be known as a management process responsible for IDENTIFYING, ANTICIPATING and SATISFYING customer requirements profitably.
And more will all be explained in this presentation, don’t forget to like if you enjoyed the presentation and visit our website for more info at www.skyrocket.ezyro.com. Enjoy!
TEDi training and consultancy training seminar catalogueÜMİT ÜNKER
Serving in Turkey’s one and only point of KPI based Sales,
Marketing, Law in Business, Management and Leadership, Coaching
and Personal Development trainings; accommodating complete
learning methodology having innovative hybrid trainings that are
merging in-class and online training; supplying proven model of
persisting learning to meet corporate needs.
We have been building end to end customized solutions with more
than 20 different Sales and Strategic Development trainings for
Turkish Armed Forces, Turkcell, Microsoft, Acer, Sunexpress,
Atlasglobal, Index Group, Datagate, Agaoglu, DAP Construction,
Koctas, Mynet, Setur, Alfemo and similar national and international
brands under Ümit Ünker’s leadership with more than 40.000
attendees till the day.
Today, with our newly joined trainers, consultants and trainings
carrying international acceptance we help our customers in the
development of their leaders, managers and employees based on
company strategy and key performance indicators (KPI) to add
value to their organization in the field of training and consultancy.
Marketing Principles - Material for BBA / MBA - Chapter II
Marketing Strategy Definition. Principles of STP model: Segmentation, Targeting, Positioning. Principles of 4Ps model: Product, Place, Promotion, and Price.
Comments are welcome to improve the content!
Francois Gaucher
Aperto Libro Academy
In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers’ decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Call: 00971 4 3974905
WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426
Email: mail@zabeelinstitute.ae
HR Department,
I got to know that there is a job opening in your company. I did my MBA in Marketing from Punjab College of Business Administration (2002), I have over 13 years’ experience in (Operations, Sales, Retail, Visual Merchandising, Merchandising, Business Development, Management, Manufacturing, Production, Planning, Audit, Analysis, Customer Services, HR, IT solution, Store locations, Inventory control, Staff Training, Sourcing, Branding, & Marketing)
.My working Experience,
---SENIOR DGM SALES, PRODUCT (GARMENT DIVIION) AT CHENONE SUBSIDIARY OF CHENAB GROUP OF INDUSTRIES 2015 TIL TO DATE:
---REGIONAL CHIEF (OPERATIONS & MARKETING) AT RAYMOND PAKISTAN NEXSOURCE INTL, INTERNATIONAL INDIAN BRAND CHAIN 2013 TO 2015 DATE:
---HEAD RETAIL, SALES & OPERATIONS AT LOOP TEX APPAREL MANUFACTURING, DESIGN & SOURCING 2010 To 2013:
---REGIONAL MANAGER PUNJAB (OPERATIONS & MARKETING) AT FIFTH AVENUE CLOTHING SUBSIDIARY OF SHABBER GROUP OF INDUSTRIES 2006 to 2010:
---Manager Merchandising Hispania Textile 2002 to 2006:
I have good analytical abilities. I can work in a team. I would like to get an opportunity to meet you and explain how my skills and qualities will help your organization. Our discussion will be mutually beneficial. If given an opportunity, I will work hard and help the organization develop.
I am enclosing my resume for your perusal. If you have any question, you can contact me on phone at (+92321) 8445367 or email address - moiztrs@gmail.com.
Yours truly,
MoizNaveed Khan
I.D CARD NO:3520248374127
I did my MBA in Marketing from Punjab College of Business Administration (2002), I have over 13 years’ experience in (Operations, Sales, Retail, Visual Merchandising, Merchandising, Business Development, Management, Manufacturing, Production, Planning, Audit, Analysis, Customer Services, HR, IT solution, Store locations, Inventory control, Staff Training, Sourcing, Branding, & Marketing)
.My working Experience,
---REGIONAL CHIEF (OPERATIONS & MARKETING) AT RAYMOND PAKISTAN NEXSOURCE INTL, INTERNATIONAL INDIAN BRAND CHAIN 2013 TILL TO DATE:
---HEAD RETAIL, SALES & OPERATIONS AT LOOP TEX APPAREL MANUFACTURING, DESIGN & SOURCING 2010 To 2013:
---REGIONAL MANAGER PUNJAB (OPERATIONS & MARKETING) AT FIFTH AVENUE CLOTHING SUBSIDIARY OF SHABBER GROUP OF INDUSTRIES 2006 to 2010:
---MANAGER MARKETING STRATAGIES DEVELOPER AT 10-Q STORE INTERNATINAL BRANDS 2004 TO 2006:
---Manager Merchandising Hispania Textile 2002 to 2004:
I have good analytical abilities. I can work in a team. I would like to get an opportunity to meet you and explain how my skills and qualities will help your organization. Our discussion will be mutually beneficial. If given an opportunity, I will work hard and help the organization develop. It will be a dream come true for me if I get to work with your esteemed organization.
I am enclosing my resume for your perusal. If you have any question, you can contact me on phone at (+92321) 8445367 or email address - moiztrs@gmail.com.
Yours truly,
MoizNaveed Khan
I.D CARD NO:3520248374127
TEDi training and consultancy training seminar catalogueÜMİT ÜNKER
Serving in Turkey’s one and only point of KPI based Sales,
Marketing, Law in Business, Management and Leadership, Coaching
and Personal Development trainings; accommodating complete
learning methodology having innovative hybrid trainings that are
merging in-class and online training; supplying proven model of
persisting learning to meet corporate needs.
We have been building end to end customized solutions with more
than 20 different Sales and Strategic Development trainings for
Turkish Armed Forces, Turkcell, Microsoft, Acer, Sunexpress,
Atlasglobal, Index Group, Datagate, Agaoglu, DAP Construction,
Koctas, Mynet, Setur, Alfemo and similar national and international
brands under Ümit Ünker’s leadership with more than 40.000
attendees till the day.
Today, with our newly joined trainers, consultants and trainings
carrying international acceptance we help our customers in the
development of their leaders, managers and employees based on
company strategy and key performance indicators (KPI) to add
value to their organization in the field of training and consultancy.
Marketing Principles - Material for BBA / MBA - Chapter II
Marketing Strategy Definition. Principles of STP model: Segmentation, Targeting, Positioning. Principles of 4Ps model: Product, Place, Promotion, and Price.
Comments are welcome to improve the content!
Francois Gaucher
Aperto Libro Academy
In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers’ decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Call: 00971 4 3974905
WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426
Email: mail@zabeelinstitute.ae
HR Department,
I got to know that there is a job opening in your company. I did my MBA in Marketing from Punjab College of Business Administration (2002), I have over 13 years’ experience in (Operations, Sales, Retail, Visual Merchandising, Merchandising, Business Development, Management, Manufacturing, Production, Planning, Audit, Analysis, Customer Services, HR, IT solution, Store locations, Inventory control, Staff Training, Sourcing, Branding, & Marketing)
.My working Experience,
---SENIOR DGM SALES, PRODUCT (GARMENT DIVIION) AT CHENONE SUBSIDIARY OF CHENAB GROUP OF INDUSTRIES 2015 TIL TO DATE:
---REGIONAL CHIEF (OPERATIONS & MARKETING) AT RAYMOND PAKISTAN NEXSOURCE INTL, INTERNATIONAL INDIAN BRAND CHAIN 2013 TO 2015 DATE:
---HEAD RETAIL, SALES & OPERATIONS AT LOOP TEX APPAREL MANUFACTURING, DESIGN & SOURCING 2010 To 2013:
---REGIONAL MANAGER PUNJAB (OPERATIONS & MARKETING) AT FIFTH AVENUE CLOTHING SUBSIDIARY OF SHABBER GROUP OF INDUSTRIES 2006 to 2010:
---Manager Merchandising Hispania Textile 2002 to 2006:
I have good analytical abilities. I can work in a team. I would like to get an opportunity to meet you and explain how my skills and qualities will help your organization. Our discussion will be mutually beneficial. If given an opportunity, I will work hard and help the organization develop.
I am enclosing my resume for your perusal. If you have any question, you can contact me on phone at (+92321) 8445367 or email address - moiztrs@gmail.com.
Yours truly,
MoizNaveed Khan
I.D CARD NO:3520248374127
I did my MBA in Marketing from Punjab College of Business Administration (2002), I have over 13 years’ experience in (Operations, Sales, Retail, Visual Merchandising, Merchandising, Business Development, Management, Manufacturing, Production, Planning, Audit, Analysis, Customer Services, HR, IT solution, Store locations, Inventory control, Staff Training, Sourcing, Branding, & Marketing)
.My working Experience,
---REGIONAL CHIEF (OPERATIONS & MARKETING) AT RAYMOND PAKISTAN NEXSOURCE INTL, INTERNATIONAL INDIAN BRAND CHAIN 2013 TILL TO DATE:
---HEAD RETAIL, SALES & OPERATIONS AT LOOP TEX APPAREL MANUFACTURING, DESIGN & SOURCING 2010 To 2013:
---REGIONAL MANAGER PUNJAB (OPERATIONS & MARKETING) AT FIFTH AVENUE CLOTHING SUBSIDIARY OF SHABBER GROUP OF INDUSTRIES 2006 to 2010:
---MANAGER MARKETING STRATAGIES DEVELOPER AT 10-Q STORE INTERNATINAL BRANDS 2004 TO 2006:
---Manager Merchandising Hispania Textile 2002 to 2004:
I have good analytical abilities. I can work in a team. I would like to get an opportunity to meet you and explain how my skills and qualities will help your organization. Our discussion will be mutually beneficial. If given an opportunity, I will work hard and help the organization develop. It will be a dream come true for me if I get to work with your esteemed organization.
I am enclosing my resume for your perusal. If you have any question, you can contact me on phone at (+92321) 8445367 or email address - moiztrs@gmail.com.
Yours truly,
MoizNaveed Khan
I.D CARD NO:3520248374127
CPTW - Online Marketing Essentials Day 1 (28May2015)Alexei Kouleshov
CPTW - Online Marketing Essentials Day 1 (28May2015)
Presentation for Create PT Wealth clients on online marketing essentials. Where to start when it comes to marketing? Looking at unique selling proposition as offers, different channels of media and also identifying ideal client profile.
UP Election 2017: It's no longer about caste & religionInves Trekk
The political consciousness of the people of Uttar Pradesh, has evolved materially in past one decade. Contrary to the popular narrative, the caste and religion, though still relevant, are not the primary considerations in the voters' mind. Nowhere, the voters are inclined to elect a candidate purely on the basis of caste or religion.
Though these are still early days and the situation could change dramatically in next few days, I would still hazard an assessment of the election outcome.
In my view BJP will emerge as the single largest party, if Congress allies with SP or BSP.
Otherwise, BJP is poised to get a strong majority on its own.
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The Chartered Marketing Analyst Executive Certificate Course takes place in Nairobi, Kenya from June 13th to June 17th.
The course is delivered by Michael Leander and organized by A.B.M.C. International.
See the course brochure for more information and contact details.
This course is also offered in Accra, Ghana from 20th June to 24th June.
LCCI English for Business and Marketing Programs are Widely regarded as the language of international business, English is essential to today's commercial environment, both for companies seeking to trade overseas and for employees wishing to develop careers in global industries.
2013 was a year sealed with great achievements. 2014 promises to be an even greater! The IIMP Newsletter brings you all news about our organization and its members.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Unit 8 - Information and Communication Technology (Paper I).pdf
CMMP Designations
1. CMMP® designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas
2. “Marketing and innovation produce results; all the rest are
costs. Marketing is the distinguishing, unique function of the
business.” – Peter Drucker
The purpose of marketing is to achieve organizational
goals by determining the needs and wants of customers and
delivering the desired benefits.
Marketing is the area of management responsible for
researching and satisfying customer needs, through product
and service development, planning, pricing, advertising,
promotion and distribution.
Marketing as a subject has its roots in a diverse range of
disciplines such as economics, psychology, sociology,
anthropology, and statistics.
Importance of Marketing
3. No business around the world, can afford to ignore the
importance of marketing. Whether it is a large business or
small, non-profit organization or industrial product
manufacturers.
Every company needs marketing in order to create
awareness for them and their products and services in order
to stay competitive. Consequently, marketing positions can
be found in every business sector:
Marketing Jobs
Business Sectors:
Manufacturing Sector
Retailing
Wholesaling
Service Marketing
Government
International Marketing
Non-Business Sectors:
Non-Business Organizations
Hospitals
Museums
Educational Institutions
Political Parties
Charitable Organizations
4. The International Institute of Marketing Professionals (IIMP®)
has developed CMMP® designations that lead to the
following marketing management careers that can contribute
to any business sectors:
CMMP® Career Paths
Account Based Marketing
Affiliate Marketing
Brand Management
Consultancy
Consumer Behavior
Customer Relationship
Digital Marketing
Experiential Marketing
Global Marketing
Integrated Communications
Internet Marketing
Key Account Management
Marketing Channels Management
Marketing Ethics & Compliance
Marketing Intelligence System
Performance Measurement
Marketing Planning
Marketing Research
New Product Development
Pricing Strategy/Methodology
Relationship Marketing
Social Media Marketing
Sustainability Marketing
Value-Based Marketing
5. Introduction: The International Institute of Marketing
Professionals (IIMP®) is the world's leading global network of
the marketing community. It is a not-for-profit professional
entity found on July 29th 2009 with a head office in Toronto,
Canada.
Mission: IIMP’s mission entails promoting confidence in
the Marketing Profession around the world through industry
advancement of its members and working towards public
interest.
Vision: IIMP’s vision entails becoming the premiere body
in setting standards for certifying marketing practitioners and
academics around the world.
Core Values:
Integrity – Knowledge – Excellence – Professionalism
About IIMP®
6. IIMP® is devoted to executing the following goals:
Publishing the International Journal of Marketing Principles
and Practices - IJMPP, a high quality scholarly publication.
Publishing the Internationally Accepted Marketing Standards™.
The establishment of relationships with marketing associations
and the development of IIMP® Chapters.
The accreditation and recognition of training centres.
Organizing & participating in major marketing conferences.
Establishing awards program to recognize accomplishments
of marketing practitioners.
The establishment of Certified Marketing Management
Professional – CMMP® Designations.
Major Goals of IIMP®
7. Designations based upon the Internationally Accepted
Marketing Standards (IAMST) with the following objectives:
The development of the CMMP® designations
Developing standards to gain high-quality, practicality and
enforceability
Implementing the best practices, polices and
accountability in the field of marketing
Establishing integrity & ethical conduct in the profession
Providing credibility to the marketing practices,
interactions and transactions
Distinguishing the marketing field from other disciplines
Providing a framework and reference for training
programs and marketing designations.
Setting Marketing Standards
8. CMMP® designation holders will gain a deep and
comprehensive knowledge of key areas in the marketing.
Achievement of the CMMP® designation will denote the
attainment of the highest professional education and ethical
standards in Marketing.
The CMMP® is a mark of distinction for those who
demonstrate commitment to the marketing profession.
The CMMP® designation provides marketing practitioners
with the specialized knowledge, confidence and credibility
needed to get ahead and take charge of their marketing
oriented careers.
CMMP® professionals will be able to demonstrate their
leadership skills and marketing expertise within their
organizations.
CMMP® Designation Holders
9. CMMP® (Certified Marketing Management Professional)
is a globally-recognized and well respected measure of
professional and academic excellence in the practice of
marketing.
The CMMP® designation program is delivered by
implementing state-of-the-art handbooks. These are
guidelines and a references for marketing professionals all
over the world.
CMMP® Designations:
Associate CMMP®
Manager CMMP®
Executive CMMP®
Chartered CMMP®
CMMP® Designations
10. Associate CMMP® is an Introductory Level Globally-
Recognized Marketing Designation
Designed for New Marketing Professionals
Encourages Professionals belonging to disciplines outside
of marketing
Suitable for Marketing Students Pursuing a Marketing
Degree
Account Officers, Marketing Associates, Client Service
Representatives, Assistants to Marketing Officers, Territory
Officers, Sales Officers and Call Center Officers etc.
Provides a valuable foundation in marketing to non-
marketing professionals like Engineers, Pharmacists, Lawyers,
SME Entrepreneurs and Educators etc.
Associate CMMP®
11. Manager CMMP® is an Intermediate Level Globally-
Recognized Marketing Designation
Designed for marketing professionals who would like
deepen their knowledge of marketing.
Will enhance the credentials of marketing professionals
and will empower them to better tackle the challenges of
directing successful marketing teams
Suitable for Marketing Managers, Marketing
Coordinators, Marketing Communication Managers,
Outlet Managers, Marketing Research Managers, Sales
Managers, Distribution and Logistic Managers, Sales
Engineers and IT Business Development Managers etc.
Manager CMMP®
12. Executive CMMP® is an Advanced Level Globally-Recognized
Marketing Designation
Designed especially for developing marketing professionals who have
to meet customer needs in the rapidly growing and globally competitive
markets around the world.
Certification holders will be better equipped to face the challenges that
technological innovations require, and will enhance their diverse
responsibilities and leadership in their respective organizations.
Targeted to Marketing professionals who require quick decision making
skills, an expertise in new product development rules and policies, and
play a role in recruiting and training new professionals for their
departments.
Focused to help develop creative insights and analytical skills valued
in the global market.
Suitable for Marketing Executives, Product Planners, R&D Executives,
Seniors in Marketing Personnel Departments, Senior position holder in
Logistics and Distribution professionals and for professionals working in
Executive positions in Marketing Information Systems etc.
Executive CMMP®
13. Chartered CMMP® is a Professional Globally-Recognized
Marketing Designation
Developed for professionals in the senior most positions in
the marketing departments of their organizations
Professionals seeking this designation will be able to
provide effective and efficient performance of their business
operations/units.
The credential will recognize experts who are specialized in
their field of operation.
The certification will enhance their ability to influence direct
change in a variety of management structures.
Suitable for Chief Marketing Officer, Senior Vice President of
Marketing, Vice President of Marketing, Marketing Directors,
Marketing Educators, Deputy Director Marketing,
Regional/Country Head Marketing and Marketing Consultants.
Chartered CMMP®
14. Demonstrate 2-year diploma in marketing/business
Demonstrate 1-year of practical work experience
Complete Associate CMMP® handbook training
Demonstrate professional competencies at workplace
Successfully pass the final integrated exam
Demonstrate 4-year undergraduate degree in marketing/business
Demonstrate 2-year of practical work experience
Complete Manager CMMP® handbook training
Demonstrate professional competencies at workplace
Successfully pass the final integrated exam
Demonstrate master’s degree in marketing/business
Demonstrate 4-year of practical work experience
Complete Executive CMMP® handbook training
Demonstrate professional competencies at workplace
Successfully pass the final integrated exam
Demonstrate master’s degree in marketing/business
Demonstrate 6-year of practical work experience
Complete Chartered CMMP® handbook training
Demonstrate professional competencies at workplace
Successfully pass the final integrated exam
Successfully complete the practical project
Qualification to Become CMMP®
15. The following senior advisory teams at IIMP® participated in
developing the CMMP®:
Internationally Accepted Marketing Standards Board (IAMSB):
The development of CMMP® designations based upon Internationally
Accepted Marketing Standards was led by the Internationally Accepted
Marketing Standards Board which represents G-20 countries; the IAMS
Board members include senior academic leaders from reputable business
schools and Chief Marketing Officers from major corporations.
International Advisory Council for the Marketing Profession (IACMP):
The International Advisory Council for the Marketing Profession (IACMP)
represents 192 countries, which consists of a broad cross-section of
academic leaders, consultants and business professionals with extensive
experience and expertise in the marketing field.
Advisory Council of Marketing Practitioners (ACMP):
The Advisory Council of Marketing Practitioners (ACMP) consists of
practitioners working within the areas of marketing at management levels.
These council members contribute by providing feedback based upon their
practical experiences.
CMMP® Development Team
16. CMMP® Handbook Authors
Prof. Dr. Appalayya Meesala, MBA, PhD
Prof. Dr. Koen Pauwels, PhD (Marketing)
Prof. Dr. Naushadul Haque Mullick, PhD
Prof. Dr. Reinaldo Gregori, MA, PhD
Prof. Fabiano Cucolo, MS, GIS, PhD Candidate
Prof. Dr. Fernando Zerboni, PhD
Prof. Jagdish Khatri, BE (Mech.), MBA
Prof. Kunal Gaurav, M.B.A, PhD (Marketing)
Prof. Shyama Kumari, MBA, PhD Candidate
Dr. Aftab Alam, PhD (Business Administration)
Dr. Alexandra Fenzl, PhD
Dr. Alan Kaplan PhD (Business)
Dr. Arthur Arzumanian, MBA, PhD (Economics)
Dr. Bikramjit Rishi, MBA, PhD (Management)
Dr. Bashir Ahmed Bhuiyan, PhD (Marketing)
Dr. Christophe Bisson, PhD
Dr. Doroteya Naboko, MSc, PhD (Pharmacy)
Dr. Hanoku Bathula, PhD
Dr. Jean-Paul Peronard, MSc, PhD (Marketing)
Dr. Kamen Boyanov Spassov, MBA, PhD
Dr. Madhavi (Ayyagari) Ganju, PhD (Marketing)
Dr. Martin Zemborain, MBA, PhD (Marketing)
Dr. Sanjaya Singh Gaur, PhD
Dr. Slavica Cicvaric Kostic, PhD (Marketing & PR)
Dr. Suneel Sethi, PhD, MABC, FIMM, MIMA, A-IIMA
Dr. Tamara Vlastelica Baki, PhD (Marketing)
Dr. Veena Tewari Nandi, MBA, PhD (Marketing)
Dr. Vimi Jham, PhD (Relationship Marketing)
Dr. Yoosuf Cader, Masters in Marketing, PhD
Dr. Zafer Oter, MSc, PhD
Mr. Teofilovic Djordje, MBA, DBA Marketing (C)
Ms. Laura Callow, B.Com, MBA
Mr. Mihajlo Popesku, PhD candidate
Mr. Md. Jahangir Alam, BA, MBA (Marketing)
Mr. Mohamed T. Kesseba, CM, MBA, DBA Candidate
Mr. Sumardy Ma, MM (Marketing)
Ms. Tasnim Eran, MS (International Marketing)
Ms. Victoria Saridou, MBA
17. Dr. Sofia Daskou, PhD (Marketing)
“The IIMP® honours its responsibility in assuring the apt application of marketing by
offering the CMMP® program to professionals who wish to excel in improving their
marketing competencies.”
Dr. Alan Kaplan, B.Econ (Hons), M.Comm, CPM, PhD (Business)
“The tremendous depth of international marketing talent that underpins the CMMP®, as
well as the constant drive to be at the cutting edge of marketing at the highest level, will
ensure that the CMMP® is truly a professional designation that will have a major impact in
marketing circles and far beyond.”
Dr. Yasser Aly, MBA, PhD (Business Administration)
“The holders of CMMP® would enjoy globally a sustainable competitive advantage in the
workforce markets, be competent, proud and self-confident, present higher performance
and, in return, expect career advancement.”
Dr. Inma Rodríguez-Ardura, Doctorate in Economics and Business Sciences
“An industry-based certificate for marketing management professionals, like CMMP®
designation, can allow marketing practitioners to illustrate a high level of competence and
achievement within the profession.”
Dr. Suneel Sethi, PhD (Business Admin.), MABC (USA), FIMM, MIMA, A-IIMA
“The CMMP® handbook is but only a single important tool for the practice of marketing
profession, to begin with, and I hope there would be many more to follow, for the privileged
Certified Marketing Management Professional members of IIMP®.”
Testimonials For CMMP®
Dr. Sofia Daskou
Dr. Alan Kaplan
Dr. Yaseer Aly
Dr. Inma Rodríguez-Ardura
Dr. Suneel Sethi
18. If you are looking for ways to expand your marketing
professional expertise and academic background to a greater
reach then take the first step today, visit the website and apply to
join the CMMP® program:
International Institute of Marketing Professionals
499 Ray Lawson, Blvd., Unit #24, Suite 185
Brampton L6Y 4E6, Ontario, Canada
www.theiimp.org
Join Today, Become a CMMP®