FDP on Transformational Management Teaching Methods

1. UNCONVENTIONAL
MANAGEMENT TEACHING
METHODS
FDP BY MTC GLOBAL
Ramesh Vemuganti
Principal Strategist, Chanakya Consulting

2. 
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I'm a slow walker, but I never
walk back.
Abraham Lincoln.

3. As we enter
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st
21
century,
Innovators & Visionaries will replace Predators &
Intimidators.
Independence will be replaced by Inter
dependence.
Rampant Globalization
Unstoppable Innovations
Not Updated = Outdated – Be it a Colleague,
Person, Technology, Process, System,
Organization, Institution, Govt. policy.

4. 
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Rapid pace of Technology change
Fierce competition – MNC vs local players exg HP
& a local assembler; Samsung & Micromax; Process
industries ; Walmart vs Heritage;

5. 1. Start with a Story :
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“Storytellers, by the very act of telling, communicate
a radical learning that changes lives and the world:
telling stories is a universally accessible
means through which people make meaning.
Students wait eagerly for the story before each
session/ class.
Either you can ask the lessons from the story or link it
up to the topic for that class.

6. 2. Focus on Self education
Formal education will make you a living;
Self-education will make you a fortune.
Jim Rohn

7. Attending
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Guest lectures,
Seminars,
Workshops,
Training programs,
Learning from Colleagues, Boss, Professionals,
Friends, Alumni, Google search, You Tube…….
is all about Self Education.

8. Being a member of MTC G
Is starting a new career.
 Faculty can guide a student from
Classrooms to Corporates &
Entrepreneurship
 Employees to Performing Employees
 Professionals, Entrepreneurs &
Businessmen become High Achievers.


9. 3. Case Study to Case Evaluation
80% of Harvard Mgt education is based on Case
studies
 Other leading B schools – 30 to 50%.
 Case study is similar to Reading comprehension
 Go Beyond Cases……….
 Evaluate & Analyze the Case : what is it about,
background, what it states, emphasis on, which
functional area, which sector, technologies , tools,
methods, research angle, empirical studies, Innovations,
What is the message, asking for solutions???


10. 
Whenever I found the key to happiness, someone
changed the lock.

11. What is today’s Economy
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Knowledge economy – based on Knowledge in
the form of Products & Services.
People with more domain Knowledge are in
demand in orgns. We deal with Knowledge,
everywhere.
Earlier, Traditional economy – based on Physical
Goods & Services
Why this massive thrust on Knowledge?

12. We have graduated from :
 Agricultural age
 Industrial Age
 Information Age
 Knowledge economy
 Technology revolution.
What happened in 1970 :

13. 4. Role Plays, all the way….
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Replicate Corporate environment in classroom.
Explain role clearly to the student – avoid role
ambiguity, like in certain organizations.
Let the students live enact each role
Do different role plays in various functional areas –
Marketing, IT, Finance, HRM, Quantitative, Systems
Refer Textbooks, Mgt today, Business India, Forbes,
Fortune, ET/ BS/ FE articles, cases from Harvard, IIM”s,
ICFAI, leading Universities.
FACULTY NEED TO UNDERSTAND THE IMPORTANCE.

14. 
The great leaders are like the best conductors –
they reach beyond the notes to reach the magic in
the players. – Blaine Lee.

15. 5. Mock sessions in Industry
expectations/ skills
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Values & Ethics
Discipline – Time, Word, Behaviour with others
Perseverance
Interdependence
Integrity
Inter connectedness
Innovative thinking
Intensity

16. 6. Avoid frequent Job hopping
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Let a student get Integrated into the culture of
that organization, where he is working or is
associated with.
Career is built , not by changing jobs &
organizations, but by learning, absorbing,
implementing - knowledge & skills with a positive
attitude.

17. Performance ratings
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In 1955, year Fortune 5000 was formed, No of
Performance ratings was A . Today it is six times 6A.
Any company, small. Medium, corporate or MNC,
Success cannot be taken for granted. All ratings,
accomp;lishments, achievements are a result of 24*
7 learning, stupendous team work , unwavering
focus, meticulous planning & ruthless implementation.

18. 

One man with Courage is a Majority.
Thomas Jefferson, ex US President.
One man with Technology is a Powerhouse.
in today”s scenario.
 Ramesh Vemuganti


19. 7. Create a Learning Institution.
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Intel invented Microprocessor which changed the World.
Megabytes & Hexabytes of Data was generated by Computers in
Offices, Universities, Labs, R & D centres, Govt Depts.
IOD to TOI to QOK to BOT to MOI
Data – Information – Knowledge – Technology – Innovations – Link.
There must be a learning environment in the Institution spread across
all depts, dvns, branches, . Have new innovative messages, quotes, on
class room walls, bulletin boards, canteens, campus, desks,,,.
Conduct Quiz programs on the authors, topics, management,,

20. DIKTI Link : Primarily Responsible
1970 to 2013
 Daily Bread - 4 to 20
 Small Cars
- 3 to 200 models
 TV Channels - 2 to 160 plus
 Mobiles
- 6 to 200 models
 Smart Homes
 Consumer goods, White Goods, Education,
 Machinery, Corporate Hospitals, Retail, Banking,
 Fitness centers,
 Plethora of choices –
An organization can give choice to prospects & customers in products/
services.


21. 
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Do not wait to strike till the iron is hot. Make it
hot by striking – William B Sprage.
Eg : Prof Bholanath of MTC Global.

22. Rapid Pace of Change
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Tatas
Infosys
Haldirams
Swagruha Foods
Yahoo
Google
Facebook
Anna Hazare
Kolavari Di
50 years
15 years
10 years
10 years
5 years
3 years
1 year
6 months
4 months

23. The World today
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Knowledge society
Knowledge economy
Information society
Information age
Technology revolution
Digital age/ economy
Next Gen : 20”s & 30”s - Speed, Innovation,
Restless, Competitive, Conversation, Informal,
Technology driven, less Emotional……

24. How Info Age has Impacted
Organizations
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Structure, Systems, Processes, Tools.
Strategy – Technology Strategy & Business Strategy
No 6 : PKL can have a Business Strategy &
Technology strategy for each product/ service.

25. 
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Functional areas – Mktg, Fin, HRM, Prod,
Operations, Logistics, R & D, others.
Technology Forecasting, Technology transfer,
Technology diffusion.
Evolution of Knowledge Mgt & Innovation Mgt
Employee behavior

26. There are a lot of things that go into creating success.
I don’t like to do just the things I like to do.
I like to do things that cause the company to succeed.
I don’t spend a lot of time doing my favorite activities.
–
 Michael Dell.

27. 8. Keep students engaged for 16 hrs daily.
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Daily assignment
Case evaluation – one case for every group daily.
One presentation by every student everyday
Business newspaper analysis – ET/ BS/ BL
Faculty to work together to make above happen –
Supplement one another.

28. Topics & Examples,,,
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Impact of exemplary Leadership in
Kumaramangalam Birla group of companies?
How Haldirams became a global Corpn with
wonderful Supply Chain Mgt ?
Role of CRM in growth of Telecom giants?
Strategic Mgt in vast expansion of More
Supermarket & Axis bank ?
Brilliant Project Mgt by GVK & GMR made them
benchmark companies in infrastructure.

29. 
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Technology Mgt : How good Technology Forecasting &
right Technology Transfer enabled heritage foods set
up several Retail outlets.
Excellent Technology Absorbtion, Implementation &
Diffusion made it possible for IMI Mobile became a
1000 people enterprise for major telecom companies in
6 to 7 years.
USA, Japan, Singapore, Taiwan became advanced
economies with Effective Tech Mgt

30. 
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Strategic Mgt : Cognizant, Marico, Pennar Industries
Knowledge Mgt practices in Deloitte, IBM, others
Research Methodology,,,,,,,,,,,,
Make students study companies & enterprises in
towns & cities & analyze.

31. 9.Form groups for every batch
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Let students work only in groups.
No student must be left alone.
Group learning is faster, by 2 to 3 times.
Student develops by looking at the other
Have mix of outstanding, average, below average
students in every group.
All group members must participate – presentations,
discussions, viewpoints, assignments, projects,
Shuffle the seating arrangements & places. Don’t allow
students to settle down in one place.

32. Unless a man undertakes more than he can, he can
never do all that he can –
Henry Drummond.
 Have more things to do daily, higher targets,
Steeper deadlines.
Continuously , engage the students with work.


33. 10. Encourage & Motivate students to Be curious &
Ask questions
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Curiosity leads to Learning.
Continuously Asking Questions
Make students ask Question others during
presentation.
Generate an internal competitive spirit.
Focus on every student especially the passive ones.

34. Learners are Winners
To be successful in a Knowledge
economy, firms must create learning
organizations.
Don Tapscott.

35. 
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L & D replacing T & D. – Learning is 24 x 7 with several
changes happening too frequently.
- Systems, Technology, Process, People, Markets,
Platforms, Industries, Sectors.
Conduct workshops on “ Why Inter Dependence ?” ,
Innovative culture”, “ Effective Communication”. It is a
prerequisite.
Shun Arrogance & Emotional outbursts. Develop this trait
in students & employees
DIKTI has a major role in affecting the above
mentioned.

36. 
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Job descriptions are becoming less important
Changing nature of jobs, tasks, assignments, projects.
Quantitative methods, tools, Analytics, Data Mining,
Research Methodology are critical today.
Integration of domains, fields & expertise.
Understanding of Maths, Statistics, Graphs is a must for
every Management professional

37. Continuous effort –
not Strength or Intelligence –
is the key to unlocking our potential.
Sir Winston Churchill .

38. 11. Emphasize on Speed
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The ability to quickly process & synthesize information & turn it into
actions is one of the most emergent skills of Professional world today.
Eg : Handling mails.
Do list
Defer
Dump it
Delegate it
So also any incoming letter, answer paper, document, proposal,
communication, information needed for decisions, etc.
Offer quick feedback.
: Devise a system wherein any Message or Information must be read
immediately by Faculty & Employees. Respond immediately.

39. 
Love is Blind but Marriage is an eye opener.

40. Technology – All pervading in Orgns
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Technology is Not Information Technology alone.
Primitive man to steam engine to automobile to
aero plane to computer to satellite to Internet to
Face book – Technology or millions of technologies.
Organized knowledge is Science- Newton’s law
Application of Knowledge is Technology

41. 
The only people who find what they want in life are
the fault finders - Folstein Law

42. 12. Develop People Skills
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Technical skills can be taught – Softwares like Java,
Oracle, Soldering, Machine operations, Repair/
Servicing of electronics goods, Troubleshooting, etc.
Understanding the Young gen – age 22 to 35.
People skills are not easy to impart.
Spend more time in developing Students . Make it
comfortable for students to pass on the information,
share their knowledge & technology with classmates
& faculty.

43. 13. Multiple Projects & Internships.
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Several available in 2 tier cities & towns.
Build strong relationships with District Collectors,
Officers, Police officers, leading Businessmen,
Professionals in that place
Ask & Volunteer for Projects
Become Management Consultants & Solution Providers.
Get students involved in all Projects
In Campus Projects – Canteen, Transport, Theaters, Arts,
Incubation centers, Entrepreneurships

44. 
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Guide & Monitor the students - study, analysis,
data collection, preparing proposals,
presentations…
Each student must do 2 Projects per semester
2 Internships during PGDM/ MBA. Some Projects
lead to Internships

45. 
Everyone has a photographic memory. In some
people, film is missing.

46. 14. Student Assessment on 9Q”s. Scale of
1 to 20.
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LQ – Learnability Quotient
EQ – Emotional Quotient
NQ – Numerical Quotient
IQ - Intelligence Quotient
NQ – Networking Quotient
SQ - Spiritual Quotient
HQ – Human Quotient
AQ – Awareness Quotient
MQ – Management Quotient

47. Rising expectations of developing nations &
consumers make it mandatory that we never rest
on our past laurels or take success for granted.
Winners edge by Denis Waitley.

48. 15 Versatile Personalities - World of tomorrow.
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A PGDM/ MBA/ Grad/ PG student must be
continuously updating information, seeking
knowledge, thinking innovations, absorbing
technologies , interacting with others & implementing
all of them. He or she will be ahead of their peers &
contemporaries in any field of Endeavour .
They must be like a sponge – Tap Information,
Knowledge, Technologies, & Innovations ,
everywhere.
Keep striking.

49. 15 Uncertainty is certainty
Prepare the students for Uncertainty :
 Markets,
 Competition,
 Technology,
 Systems
 Tools
 Govt Policy
 People”s mindsets.
Political climate
DEVISE YOUR OWN METHODS.
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50. Writing on the wall
Managers, Faculty, Entrepreneurs & Professionals
must
expand the vision ,
understand the DIKTI Link,
increase the knowledge base &
lead from the heart
to streamline operations, progress & push the organization
to Next Level.

51. 
To err is human but to forgive is not a market policy.

52. 
DO WHATEVER NEEDS TO BE DONE
TO ENSURE
THE STUDENT
LISTENS TO,
FEELS COMFORTABLE
ASKS QUESTIONS,
SHARES &
RESPECTS THE FACULTY.

53. Regardless of who you are or
what you have been, you can be
what you want to be.
W Clement Stone