12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
Working to Succeed in the new age organizations
1. 1
Working to Succeed in New Age Organizations
Sukanya Patwardhan
Practice Leader – Diversity, Ethics, Sustainability & Coaching
8th May 2014
Talk given at the WILL – TMTC program for Women Leaders
2. Dictionary Meaning : Celebration
• To observe (a day) or commemorate (an event) with
ceremonies or festivities:
• To make known publicly; proclaim
• To praise widely or to present to widespread and favorable
public notice, as through newspapers or novels:
2
It is about YOU and it is up to YOU !
3. Education
Masters in Inorganic Chemistry
Research (M.Phil.) in Materials Science
(University of Pune)
Masters in Human Resources
( Tata Institute of Social Sciences, Mumbai)
Worked at
University of Pune – Technical Assistant
National Defense Academy (NDA) - Lecturer
SKF Bearings & Cummins India Ltd
IBM India Ltd (Various Leadership Roles and a Global
Role -10 years)
Currently with the Tata Group’s Executive Education
Centre
Work Areas
Human Resources
Learning and Development
Talent Management
Technical Vitality, Employee Value
Proposition, Large Scale Initiatives
Leadership development, Diversity
Coaching, Ethics, Sustainability
Contributions and Awards
Department of Science and Technology, India Fellow
Govt. of Japan Scholarship
Rotary International Scholarship
Remarkable working woman award
Several Awards at IBM
IBM Academy of Technology affiliate– Elected Member
IBM Stock options as an award
Team Player award at Tata Group
Invited regularly as a speaker to conferences and forums
Interest Areas
Gen Y, Virtual Learning, Coaching, People
Innovations, Productivity at collaborative workplaces,
Service Science, Business Value through People,
Conceptualization to Delivery of People Initiatives,
Ethics, Sustainability
Hobbies
Spreading Positivity, Life Coaching, Reading and Writing,
Blogging,Art and Music, Human Mind, Working on
importance of Sense of Purpose in life, Outdoor activities,
Health and Fitness
3Married and have college going kids
4. Scope of Discussion Today :
Leveraging Opportunities for Women to Lead
• What has changed?
• How does it impact the way Businesses are Run?
• Upcoming corporate world / workplaces?
• What does it mean for men and women at work?
4
Gender diversity is not a favor you bestow on
women folk; it is what progressive enterprises
celebrate as a gift to themselves.
Tweet by N S Rajan:
Member - Group Executive Council and Tata Group HR Chief
5. Our business problem is that it is entering the twenty-first century with
companies designed during the nineteenth century to
work well in the twenty-first ! Hammer and Champy
Organizational Metamorphosis
Infrastructure
Business
Technology
Primary Asset
Main Output
Organization
Agrarian Age
Local Market
Family Farm
The Plow
Land
Food Products
Family Structure
Industrial Age
Steel, Railroads
The Factory
The Machine
Capital Equipment
Mechanical Products
Bureaucracy Ecosystem based
Learning Organization
Information Age
Computers, internet
The Corporation
The Transistor
Intellectual Capital
Knowledge Products
5
6. 6
Individuals
Social systems
Organizations today are Socio-Technological Ecosystems whose prime
purpose is increasingly about ensuring Well-being at all levels for all
stakeholders. This is a MEGATREND
Ecosystems
Well-being
Non-living systems
(technology)
Emergence
of services
Economic
cycles
Living systems
Environment:
Living beings
Environment:
Non- Living Beings
• Natural Resources
• Big Data / Business
Analytics
Source :Co-Sustenance of Well-being in Socio-Technological Ecosystems
Sukanya Patwardhan & Doug McDavid – International Society for Systems Sciences Conference 2006 USA
7. 7
Technology at this time in history
• The main characteristic of technology in the current economic phase is
that it is providing virtualization.
• Technology is creating, adding, unlocking, and exploring newer
dimensions of being human.
• As technology acquires more capability, and is even becoming more
“intelligent”, it is creating newer dimensions and frontiers of well-being.
• We need to enlist technology in ways to better understand the needs and
dreams of other people, as a basis for providing more effective services.
• Humans, social systems, and technologies exist in mutually co-sustaining
relationships.
Source :Co-Sustenance of Well-being in Socio-Technological Ecosystems
Sukanya Patwardhan & Doug McDavid – International Society for Systems Sciences Conference 2006 USA
8. People are available to each other 24x78
Everyone Connected, Everywhere, Everytime..
(Billions of people online – not fiction but fact)
Everybody can publish,
search, collaborate and
become a celebrity
quickly
9. • Globalization and the Internet gave customers real
choices, access to instant reliable information and
the ability to communicate with each other.
• Power in shifted from seller to buyer.
• Customers insist “better, cheaper, quicker and
smaller,” along with “more convenient, reliable and
personalized.” : My Way !
Steve Denning, The Management Revolution That's Already Happening/ Forbes.com 30th May 2013
How the Customer became a king?
9
10. What on earth is happening to management?
• The sacred goal of maximizing shareholder value is now “the dumbest
idea in the world”.
• The “essence of strategy” seen as “coping with competitors” is obsolete.
• The uni-directional value chain —the very core of 20th Century
management thinking—is now a problem, not a solution.
• Supposed distinctions between leaders and managers have collapsed.
• Plethora of recent management books suggest that today’s organizations
represent a failure so deep and pervasive that there are hardly words
to describe it.
10
12. 12
Characteristics of New Workforce
• Employment is moving to knowledge workers who
resist command & control.
• Organizations run more like a symphony/ orchestra
composed mainly of specialists.
• The specialists are more at the bottom who direct
their own work and matter a lot !
13. The greatest challenge we face is that the
very nature of innovation itself is
changing… the basis of innovation is less
focused on things, and more on ideas,
collaboration and expertise.”
-Sam Palmisano, Former Chairman and CEO, IBM
13
14. Organizations are awakening to the
understanding..
• People are not inventory
• People are not the product
• People are processors, co-producing/creating business
value with the client
• People are intelligent collaborating agents who seek to
maximize value
ALL people in the ecosystem, not just employees
14
15. Who is Coming to Work?
(Source: Lee, Gardenswartz, and Rowe, 1994. Internal Dimensions and External Dimensions are adapted from Marilyn Loden and Judy Rosener, Workforce America!, 1991;
hrsa.gov)
Official
Languages
Political
System
Economic
System
Demographics
Business
Etiquette
Legislation
Technology
Your Business
Gender
Generations
History
15
Facebook ?
3 April 2014
WhatsApp touches record daily high of 64 billion messages in 24 hours :
Witnessed a temporary disruption in service
16. What is happening?
• The technology/ automation began to erode jobs that
required physical strength – the job market started
changing and the “people skills” became more valuable.
• The lasting professions became what a robot could not
easily do!
• Feminine attributes – empathy, patience, communal
problem solving began to replace the top-down
autocratic model of leadership and success.
16
18. 18
Many people leave their job
not because
there is a strong reason to leave,
but because
there is no compelling reason to
stay.
19. 19
Attributes Perceived by the Society
Masculine values
• Aggression
• Control & ruthless
• Dictatorship
• Dominance
• Reaching the top
Feminine values
• Encouraging team work
• Collaboration
• Interdependence
• Patience, caring, Nurturing
• Execution Excellence
20. 20
Sense of Self..
• A man’s sense of self is
defined by his
ability to achieve results.
• A woman’s sense of self is
defined through her feelings
and quality of her relationships.
21. Overcoming Challenges …
• It is not enough to ask for a woman’s equality vis-
à-vis the men in the society/community.
• It does not take a woman very far even if she
becomes equal to a man who himself is burdened
with his own challenges.
• It is necessary to have a just and equitable
atmosphere – for women and men both with an
approach of Emancipation / Liberation.
21
23. We Can’t Hire Women on the Shop Floor – But Why?
2000
23
We Can Hire Women on the Shop Floor – Why Not?
2000
What is your
guess about
the progress
of these two
companies ?
24. Why should we understand the differences ?
Women Leadership Style Men Leadership Style
Transformational – tying employee self interest to
the goals of the Organization
Transactional – Job performance as a series of
transactions to be rewarded or disciplined
Prefer Flat Structure Prefer Hierarchical Structure
Focus on Performance through relationships Focus on Performance through results
Persuade/Encourage/ Motivate Give order and have them followed
Co-operative Competitive
Indirect Communication Style Direct Communication Style
Treat proposal presentation opportunities to
explore opportunities
Treat proposal presentations to narrow down
options and close in on a decision
24
Our Clients are Increasingly WOMEN who make decisions
Our ecosystems are giving stronger voice to women
http://diversitynowbyegloballearning.blogspot.in/2012/08/leadership-styles-men-vs-women.html
25. 25
Women today have the "soft skills" that are
more in demand in the workplace. The
world has gotten more verbal; boys haven't.
Women are advancing on all fronts,
and men, in general, are retreating.
Not only retreating, but failing,
underachieving, becoming redundant
and "useless".
26. Control is a mirage. The most effective leaders right now--men and women--
are those who embrace traits once considered feminine: ( FLUFFY)
• Empathy: Being sensitive to the thoughts and feelings of others.
• Vulnerability: Owning up to one's limitations and asking for help.
• Humility: Seeking to serve others and to share credit.
• Inclusiveness: Soliciting and listening to many voices.
• Generosity: Being liberal with time, contacts, advice, and support.
• Balance: Giving life, as well as work, its due.
• Patience: Taking a long-term view.
Feminine traits and values are a new form of innovation. They are
an untapped form of competitive advantage.
John Gerzema and Michael D’Antanio
26
Source : http://www.inc.com/magazine/201306/leigh-buchanan/traits-of-true-leaders.html
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
by John Gerzema &, Michael D'Antonio
27. To solve our most vexing problems, we need executives who can move
easily among the business, government and social spheres.
Tri Sector Leadership
Strong sense of
Purpose and Mission
Balancing competing and
conflicting motives
Acquiring Transferable skills
Developing Contextual
Intelligent perspective
Forging an
Intellectual Thread
Building Integrated and Global
Networks
Maintaining a prepared and
receptive MindUnderstanding Cultures and
Values of Clients
27
Do Feminine Traits Matter?
28. Sheryl Sandberg : Facebook Anne – Marie Slaughter : Princeton
Women must “Lean In” to develop behaviors
that will help them move up the ladder
Women can’t make significant progress
without fundamental changes to the structure
of organizations and society
28
The
Debate
29. Data is becoming the world’s new natural resource.
29
1 trillion
connected objects and devices on the
planet generating data by 2015
2.5 billion gigabytes of data generated
every day. 80% of the world’s data is
unstructured. Audio. Video. Sensor
data. Blogs. Tweets. All represent new
areas for insights and interconnections
Ref : IBM Strategy 2014
Required skills are
Synthesis, collaboration, making sense
from the unobvious, connecting dots,
discovering the Aha factor !
30. How People Really Use Mobile
Seven Primary Motivations
Me Time
Self
Expression
Discovery
Preparation
Planning for
upcoming
activities
Accomplishing
Finance, Health,
Productivity
Shopping
Socialising
30
Jan- Feb 2013 HBR
Employers will have to rethink their
relationship with their people
• Strategy Behind the design of work
arrangements
• The setting in which work is done
• Organization of workflows and how
individual contributors add value
• Technologies used to support higher
achievements
• Degree to which employment
arrangements are tailored to
individuals
31. Customer’s end-to-end journey
• Customer Touch points matter, but it’s the full
journey that really counts!
31
Ginni’s not thinking “did we do it
wrong”? She is thinking about the
“Client’s Success”
Nick Donofrio – Former VP of IBM
It’s not about “clearing away roadblocks” so much as creating the
“signature relationship”. This is a mindset change and not a market shift
Fortune Double Issue Asia pacific Edition October 8, 2012 No 14
32. Negotiating with Emotion !
• Emotion plays a positive role in decision making,
creativity and relationship building – all key
factors in reaching agreement – specially in
high-stakes deal making.
• There is a close link between creativity and
emotion
• Just like star athletes who are “In the Zone” wise
negotiators are centered, energized and resilient
in the face of strong feelings
• Traditional negotiation training admitted no role for
emotion.
32
Source : Negotiating with Emotion: High stakes deal making is fraught with feeling. Should we really
ignore that? Kimberlyn Leary, Juliana Pillemer, Michael Wheeler, Jan- Feb 2013 HBR
34. Create a Life with a Purpose
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• How high achievers can all too often fall into traps
that lead to unhappiness.
Series of guidelines for finding
meaning and happiness in life.
• How can I be sure that I'll find satisfaction in my career?
• How can I be sure that my personal relationships become
enduring sources of happiness?
• How can I avoid compromising my integrity—and stay out of
jail?
Rise of Mindful Leadership
35. New Upcoming and Thriving Organizations
35
All-volunteer organization that leverages technology to
inspire public service based on “Gratitude Economy”
Becoming richer not by earning more
money but by giving away one’s riches
and serving others.
3,40,000 members who want
to transcend their individual
selves and serve a larger
purpose.
Ecosystem of Generosity
driven projects
Members derive life energy and passion by “giving, receiving
and loving” rather than “taking, taking and taking”
36. • Doing Well for the entire ecosystem
• Socially Responsible CEOs and companies on the rise
• Giving experiences that are personalized yet socially
more responsible
• Mature, Genuine Touch Points are Integral to everything
• Crowdsourcing / Free Agents are on rise !
36
The IN thing in the Corporate world and it is here to stay
Bringing Personalized Approach to Leadership Ecosystem – Growing
Recognition that women inherently do it well
37. What do you think?
• Masculine traits alone don’t work –i.e.
decisiveness, control, and confidence etc.
• The ideal leader, then, should be like the earth
itself: positioned between Mars and Venus.
• But in an environment of uncertainty and shifting
power structures, Venus is rising.
37
http://www.inc.com/magazine/201306/leigh-buchanan/traits-of-true-leaders.html
38. My Salute to the men leaders who made a difference: Were
they gifted with Compassion, Care, Sacrifice and Love?
38
Swami Vivekananda Jotiba Phule Raja Rammohan Roy
Maharshi Karve Mahatma GandhiJustice J C Verma
Nelson Mandela
Baba Amte Jamshetji Tata
Martin Luther King
39. My Salute to the Women leaders who made a difference: Are they
gifted with Courage, Strength and Aggression ?
39
Kiran Bedi Kalpana Chawla Sunita Williams Mary Kom
Mother Teresa Jane Goodall Martina NavratilovaMalala Yousafzai
Aung San Suu Kyi
Marie Curie
Bhanwari Devi
Ayn Rand Agatha Christie
40. • Be Ambitious
• Be Connected
• Be in Balance
• Be Resilient
• Be Yourself
40
http://www.bbc.co.uk/programmes/p01chzq9
Power = Influence to inspire, motivate, encourage others to think and act
41. 41
Source: Manuel Manga -Center for Evolutionary Leadership 2003
Who Else Can do it Better than YOU?