MS&L Eco Network
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MS&L provides case studies of its work helping companies promote their environmental and sustainability efforts through media relations and public relations campaigns. Key clients highlighted include Philips, Marathon Oil, and CIT Group. MS&L's work included securing national media coverage, organizing press conferences and events, developing websites and messaging, and increasing awareness of clients' green initiatives and policies.
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8. self study lesson
Universal Music and Virgin Media have joined forces to offer unlimited music downloads to Virgin Media broadband customers through a monthly subscription. This partnership aims to combat illegal file sharing by incentivizing consumers to use their legal download service rather than pirate music. The downloadable tracks will come from Universal's back catalog and be DRM-free. While initially only Universal's catalog will be included, Virgin hopes to sign up other major labels to the service as well. Artists have expressed their support for this new model, believing it can help reduce piracy by making legal music easily accessible.
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Here are some potential pros and cons of digital film piracy from the perspectives of institutions and audiences:
Cons for institutions:
- Loss of revenue from lost sales/rentals of legitimate copies
- Difficulty in enforcing copyright in the digital world
- Threat to traditional business models of production and distribution
Pros for audiences:
- Increased access to films for free or low cost
- Ability to sample films before purchasing
- Convenience of digital copies that can be accessed anywhere
However, piracy also poses challenges for the long-term sustainability of the creative industries. Overall, there are reasonable arguments on both sides of this complex issue.
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This document discusses various media industries and concepts related to institutions, audiences, and convergence in media. It provides examples like Doctor Who, News Corporation, YouTube, and MySpace to illustrate these topics. Key points covered include how media industries are converging as technologies combine and content is distributed across multiple platforms, how this impacts traditional notions of audiences, and how large media companies have adapted to the digital environment through strategies like acquiring popular user-generated sites.
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8. self study lesson
Universal Music and Virgin Media have joined forces to offer unlimited music downloads to Virgin Media broadband customers through a monthly subscription. This partnership aims to combat illegal file sharing by incentivizing consumers to use their legal download service rather than pirate music. The downloadable tracks will come from Universal's back catalog and be DRM-free. While initially only Universal's catalog will be included, Virgin hopes to sign up other major labels to the service as well. Artists have expressed their support for this new model, believing it can help reduce piracy by making legal music easily accessible.
01a general introduction to the film industry convergence
Here are some potential pros and cons of digital film piracy from the perspectives of institutions and audiences:
Cons for institutions:
- Loss of revenue from lost sales/rentals of legitimate copies
- Difficulty in enforcing copyright in the digital world
- Threat to traditional business models of production and distribution
Pros for audiences:
- Increased access to films for free or low cost
- Ability to sample films before purchasing
- Convenience of digital copies that can be accessed anywhere
However, piracy also poses challenges for the long-term sustainability of the creative industries. Overall, there are reasonable arguments on both sides of this complex issue.
Richard Edelman -- New Media Academic Summit 2010
The document discusses the evolution of public relations and media engagement, arguing that PR must now embrace a "third way" of public engagement beyond traditional paid and earned media. This third way involves directly engaging with the public through social media, owned channels, and by creating and distributing compelling content across multiple platforms. It also requires PR professionals to adopt new skills like digital fluency, content creation, and strategic counseling to facilitate two-way dialogue and build relationships with stakeholders.
Institution And Audiences
This document discusses various media industries and concepts related to institutions, audiences, and convergence in media. It provides examples like Doctor Who, News Corporation, YouTube, and MySpace to illustrate these topics. Key points covered include how media industries are converging as technologies combine and content is distributed across multiple platforms, how this impacts traditional notions of audiences, and how large media companies have adapted to the digital environment through strategies like acquiring popular user-generated sites.
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The document summarizes the evolution of mass media from printing to mobile phones. It discusses how each new mass medium introduced new industries, business models, and professions while also cannibalizing older media. Mobile phones are described as the seventh and newest mass medium, offering benefits like interactivity, personalization, location awareness, and built-in payment that cannot be replicated by other media. Mobile is presented as the largest and fastest growing mass medium.
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Major record labels like Sony Music Group, Universal Music Group, and Warner Music Group traditionally sell music through production, promotion, distribution to retail stores and radio, and consumption via album/single sales and concert tickets. However, with the rise of digital piracy accounting for 95% of online music downloads, these "Big 3" labels have had to adopt new strategies like Radiohead's "pay what you like" model or Beyoncé's surprise album release to generate interest while avoiding leaks. Still, alternative marketing has seen limited success in offsetting over £1 billion in annual losses to the UK music industry from continued widespread illegal downloading online.
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The document discusses media convergence, defined as the merging of distinct technologies, industries, or devices into a unified whole. It provides a brief history of convergence theory and outlines changes in media consumption statistics. Examples are given of implementing channels like TV, laptop, mobile phone and tablet. A case study on the Pepsi Refresh Project and Disney is included. The presentation concludes with discussing how to execute convergence theory by understanding audiences and their habits across various media devices.
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Case Study: RE-AMP and Midwest Energy News
The document discusses a communications strategy used by a network of non-profit organizations across eight Midwest states to advance clean energy policies. The strategy involved coordinating messaging research, creating a new media outlet called Midwest Energy News to comprehensively cover energy issues, and aligning the advocacy efforts of over 160 organizations. This coordinated approach resulted in halted development of 28 new coal plants, passage of energy efficiency policies in six states, and a 5.8% decline in coal usage across the states since 2005.
"Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advert...
Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising
[bsr.org 23.03.15]
In the past several years, the advertising industry has undergone dramatic changes that have created an array of challenges and opportunities:
-The use of “big data” to target consumers has raised government and consumer concerns about the collection and use of personal information.
-The rise of “native advertising,” in which ads appear as content, has triggered questions about whether consumers are being misled.
-Digital advances have given brands direct connections to their consumers, with the power to gain insights and build loyalty.
-New advertising approaches appealing to consumers’ core values have given brands an opportunity to engage consumers on a deeper level.
-Advertisers using their creative power to share messages related to social, environmental, and cultural issues have built strong brands and are having a positive influence on the world around us.
In context of these developments BSR and Participant Media embarked on research to explore how the major trends in advertising intersect with ideas related to corporate social responsibility.
http://www.bsr.org/reports/BSR_Participant_Responsibility_Transparency_in_Advertising_March_2015.pdf
Clean Up Or Close Up Business Case For Sustainability
This presentation is one that I have been giving regularly to academic groups, corporate executivs, and at conferences.
the basic message is that we need to change systems. That if we agree sustainability is a goal, we need to develop solutions to problems.
It has to be more than hurdle rates, and for scale to occur we must begin understanding the needs and motives of different countries, groups, corporations, and citizens.
Bnef state of_the_voluntary_carbon_markets_2011_back_to_the_future
The voluntary carbon market saw record transaction volumes in 2010 according to a new report. Volumes grew 34% to 131.2 MtCO2e, exceeding all previous years. As the global economy recovered from recession, voluntary buyers recommitted to offsetting emissions. However, the closure of the Chicago Climate Exchange and lack of federal climate policy in the US shifted most transactions to over-the-counter trading. Project standards and registries worked to scale up locally-based forestry and renewable energy projects popular with buyers. Despite political challenges, suppliers strengthened market infrastructure to sustain the voluntary market.
Keegan wilsonportfolio
Keegan is an experienced freelance communications consultant who assists PR and communications agencies. He specializes in media campaigns, strategic thinking, copywriting, and project management for events. Some of his recent projects include launching EE's 4G service, growing sales for a green energy supplier, and raising awareness of an energy saving initiative through effective PR. He has expertise in B2B, consumer, CSR, and public awareness campaigns.
Linked In Portfolio
The document describes several projects where Ruth and Edelman designed infographics and visual identities for organizations. These include an interactive infographic for World Pneumonia Day to raise awareness about childhood pneumonia, an infographic for the National Mining Association to tell the story of how minerals impact life, and three infographics for Hilex Poly's Bag the Ban campaign about the benefits of plastic bags. The infographics were used on websites and shared across social media platforms, and helped engage audiences and spread key messages.
Towards an Energy-Efficient Economy: Market Solutions, Policy and Barriers
Eilat- Eilot: International Renewable Energy Conference
Eilat, Israel
Kateri Callahan
President, Alliance to Save Energy
February 17, 2010
Towards an Energy-Efficient Economy: Market Solutions, Policy and Barriers
Kateri Callahan
President, Alliance to Save Energy
February 17, 2010
Eilat- Eilot: International Renewable Energy Conference
Why isn’t the market driving cost-effective energy efficiency? Callahan joined a distinguished group of presenters (including Yael Cohen Paran, CEO of Israel Energy Forum) and Darrell Smith (president of the International Window Film Association) in a panel chaired by Ze’ev Gross, Israeli minsiter of National Infrastructures Resource Management to discuss existing barriers and possible solutions towards effectively penetrating the market with energy efficient technologies and practices.
Linked In Portfolio
The document describes several projects where Ruth and Edelman designed infographics and visual identities for organizations. These included interactive infographics for World Pneumonia Day about childhood pneumonia statistics, a minerals infographic for the National Mining Association to promote their "Minerals Make Life" campaign, and auto theft prevention infographics for NHTSA. They also created a set of infographics for a plastic bag advocacy campaign called "Bag the Ban" to educate about the benefits of plastic bags. In each case, the goal was to take complex data and messages and convey them visually in a way that would engage audiences and encourage sharing online.
Chapter 8
1) The document discusses using media and events to generate publicity and discusses traditional and modern technologies used for event promotion and media coverage.
2) Social media is an important tool for event promotion that allows organizers to build relationships with audiences and share event information widely.
3) Creating social media pages and posting engaging content about industry news, events, clients are effective ways to promote events and businesses online.
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