The interviewee believes that print media is a dying industry due to the rise of social media and digital content online. People are reading magazines and newspapers less frequently. They are initially interested in a magazine based on its cover, which should provide all necessary information about what is inside. They read media-focused magazines like Empire and PC Gamer for reviews and behind-the-scenes content. They feel these magazines could be improved by reducing pointless advertising and including more relevant content.

1. RESEARCH
Hannah Palfreeman

2. Existing Product
Cosmopolitan
MagazineCosmopolitan is a relationship, sex, health,
careers, self-improvement, celebrities, fashion
and beauty magazine. Most magazines
encourage feminism and this is one of them
magazines. I have chosen this magazine to do
as an existing product as this is the kind of
magazine which I would like to produce. The
layout of this magazine is rather similar to my ideal magazine which I will produce
except my magazine wont be aimed at a specific gender unlike this one. The image
location are very similar in many of the cosmopolitan magazines. As Cosmo is a
empowering woman magazine the pose of the front cover girl always look very
powerful. This is especially shown in the Zendaya cover as the clothes which she is
wearing a suit and the red can connote danger and power. The angle of the images
show that even know they are celebrities they can relate to the reader, this would
create a personal connection between the reader which would make them buy the
magazine and relate to the celebrity throughout the article which has been written
about them .The two covers above look very similar which could show that if the reader
saw the cover they would automatically know that it is the Cosmopolitan magazine.
The fonts are very bold which would stand out more for the reader making them want
to

3. Direct Address- This is when the main image
on the cover makes direct eye contact with
the reader, this increases the intensity
between the reader and the celebrity. This
allows the reader to be drawn in and intrigued
to what this
celebrity would have to say in this magazine.
This can also give the effect of the magazine
and the reader to have more of a personal
connection. This gives the reader a slight
idea that most of the articles are aimed at the
reader.
Anchorage text is the biggest text after the
masthead, it catches peoples attention. Most of
the time the anchorage text links to the main
image but in this cover it doesn't.
Cosmopolitan has
recently become famous for
their sex tips, this is why “You
deserve better sex” is the
anchorage as this is what the
audience wants to see. The
anchorage text also makes the
article more personal to the
reader, because of the font,
colour and boldness it gives a
personal connection between
the reader and the article.
Cover line- The cover lines are
used to inform the audience what is
featured in this issue. Cosmopolitan
magazine focuses on relationship,
sex, health, careers, self-
improvement, celebrities, fashion
and beauty. These topics will come
up on the front cover as the
mastheads as this is what the
reader wants to read. This suggests
the target audience for
cosmopolitan is focused on teenage
girls onwards. This is because this
age group will be interested in the
celebrity topics and how to get
perfect hair and make up. There is
only one serious cover line on the
front cover yet that is played off as
a funny entertaining scenario.
Masthead- The masthead
is the red title displayed
across the top of the page.
Most of the mastheads
which are shown on the
magazine are the same
style so people can
recognize them from far
away even if the colour has
been changed. It also is the
boldest font on the page
which
makes it stand out more, it
contrasts with the
background as they are
both similar colours yet the
masthead still stands out.
Image- The main image is a medium
long shot. This allows the celebrity to
fill out the whole of the page. As the
image is the focus the reader would
automatically think there is a big article
wrote about her.
Colour theme- This is stereotypically
girly, It includes bright colours to
attract the teenage readers.

4. Existing Product
Vanity Fair Magazine
Vanity Fair is a well known magazine.
However, it is more well known in America
than in England. It is a pop culture fashion
and current affairs based magazine. This
magazine includes five international editions
of the magazine

5. Direct Address- The celebrity (Angelina Jolie) is directly
looking at the audience making a personal connection
between the celebrity and the reader. This could give the
reader the feeling that the article which is written about the
celebrity and any advice given during that article the reader
had to follow
it. The direct address also gives a intensity
to buy the magazine.Cover line- This cover isn't filled with
cover lines which is very typical of
Vanity Fair as it is a very classy
lifestyle magazine. Most of the cover
lines which are featured on this cover
are aimed at an older female
generation aged 25-48. There is
nothing which relates to anyone
younger than this age. Most of the
cover lines are rather serious like
“How to save a 100,000 ton drowning
ship” and “Van Gogh suicide or
murder?”. These are very serious
which would attract the audience.
Image- This image is of a very famous actor, filmmaker and
humanitarian. The obvious reason why she is the main
image is more than likely that there is a article wrote about
her- celebrity endorsement attracts Target audience.
Colour theme- This colour scheme is
very neutral compared to some of the
covers which are in this pro forma. The
natural background contrasts between
the red and black font colour and
makes it stand out. The masthead
stands out more than others so people
will be more attracted to reading
Jolie’s article.
Anchorage text is the largest text after the
masthead, it catches peoples attention. Most of
the time the anchorage text links to the main
image and in this cover it does. Vanity Fair is
creating the link between Jolie
and the anchorage text to
attract more
peoples attention so when they
see this they will want to know
what her upcoming project is. At the
time this cover was
published it was when Brad and
Angelina split. A lot of the
audience would want to know
what is going on with her and
how she is coping with the
separation. ‘Angelina Jolie’ is
written in the same colour as the
masthead to make it stand out,
‘awesome’ is also the largest font. The top
of the page shows a banner
in italics which links to ‘
awesome’ showing that the two
pieces of text are linked.Masthead- The masthead in
this cover is the largest text.
The text is the same as all
vanity fairs magazines. However, the colour has
changed to juxtapose the neutral shades on the
background. The font is always the same to let the
reader recognise immediately.

6. Existing Product
Time Out Magazine
This magazine is very different from the
others which I have chose to analyse. This
free publication is distributed at central
London Stations. In the magazine it gives
information on the tickets in London, any
offers, Things to do when in the big city,
Restaurants, Events and Festivals, as well
as for kids to do and many other things.
This is the most similar to what I would like to create when producing my magazine. I
would like to take inspiration from Scarlett Johansson cover. I like the theme of the
photo as it makes the cover stand out because its choice of effect. When looked at this
product I learnt that a simplistic front cover is very eye catching. This is because there
is not loads of text which distract you from the larger image. The background is very
plain which makes the main image stand out more.

8. Existing Product
People Magazine

10. Researc
h
Analysis
• What common features do the
researched products have?
• What aspects of the research will you
include within your own production
work?

11. QUESTIONNAIRE
ANALYSIS

12. Audience research
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24. Audience
research YouGov
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25. Audience
research
YouGov
• Observation:
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26. Interviews

27. Interview 1
Do you think print media is a dying industry? And why?
Yes, because the rise of social media and the internet, people are reading magazines and
newspapers less and less, as well as the rise of digital posters, which means that even physical
posters are becoming less common. I do think print media is a dying industry because of this.
What initially interests you in a magazine? And why?
The cover, because it should tell me all I need to know about a magazine before I read it.
What kind of magazines do you read? How could they be improved?
I read mostly media based magazines like Empire and PC gamer, because I am interesting in
things like show reviews and behind the scenes footage. I think the magazines could be improved
with less pointless advertising on the inside. Like how some magazines have coupons for window
cleaner. This seems unnecessary to me.
How do you usually hear about different magazines?
I usually see magazines in the shop when I am busy buying other things and they attract my
attention if they are well done on the covers.
What would you want to see in a lifestyle magazine?
Attractive men and women in stylish clothing.

28. Interview 1
• Observation: This interview was conducted by a 17 year old. It was interesting to see the
viewpoint of this individual as they were younger than the person who I interviewed in interview 2 yet
they both had similar answers. This interviewee expressed that he thought print media was a dying
industry and people are now using social media to read articles. Also this person said that they look
more at the cover of a magazine then anything else because this should be the first impression of the
magazine.
• What this says about my audience: This says about my audience that they take note of
what should catch their attention and what attracts you. They take note of what the articles are based
on as my interviewee answered the last question with a stylish cover. Knowing how this reader finds
out about magazines is very useful as if I have more time at the end of my project I could do a advert
on how the audience finds out.
• How will your product appeal to this audience: My product will appeal to this
audience as I will make sure I have a eye catching cover with bright colours and a image which
represents what the magazine is about and other articles involved in the issue.

29. Interview 2
Do you think print media is a dying industry? And why?
Print media is struggling but there seems to be some sort of resurgence in places. It think it
depends on the market. Lifestyle and food magazines seem to be working well. Higher end sports
(Rouler for example) and fashion seem to be holding up. Newspapers are struggling. That said, it
requires the same elements of photographers, journalists, editors and advertisers to produce a
website or a digital edition as it does the print version. The medium is changing. People still do
like to hold something real as opposed to a digital version.
What initially interests you in a magazine? And why?
Photography and the subject of the magazine first. Then the design work. The content is important
to keep people coming back but to get them to buy in the first place, great photographs are a good
way to go.
How could some magazines that you read be improved?
I prefer a bit more detail in my writing. Often, magazines commission very short articles. Sometimes the
content advertised with cover lines on the front is a bit of a let down when you get to it. I’d take fewer,
more detailed articles over lots of small ones. The small ones feel more like social media but when I sit
down with a magazine, I have the time to read in detail.
How do you usually hear about different magazines?
Social media might flag up a new release but mostly I see by going to a supermarket or newsagent and
seeing what is new.
What would you want to see in a lifestyle magazine?
Places to visit, inspiring and aspirational images and well chosen typography. The magazine should
reflect the content so if it is a higher end lifestyle magazine, the content should also be high end.

30. Interview 2 • Observation:
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31. BIBLIOGRAPHY

32. Bibliography
1. Rhys Scott. (2018) Target Audience Research Survey
(conducted on 13.04.2018)
2. Dave Bakes. (2018) Target Audience Interviews
(conducted on 13.04.2018)