Ms2 evaluation guide
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This document provides guidance for writing an evaluation for an MS2 media studies course. It outlines that the evaluation is worth 40% of the total grade and must be between 1200-1600 words. It suggests including sections on outlining the task, discussing pre-production research, the targeted audience, any audience feedback, and evaluating the production's strengths and weaknesses compared to other media. The goal is to provide a framework to reflect on production processes and evaluate one's work.
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M. Götz; O. Hofmann; H.B. Brosius; C. Carter; K. Chan; S.H. Donald; J. Fischerkeller; M. Frenette; T. Kolbjørnsen; D. Lemish; K. Lustyik; D.C. McMillin; J.H. Walma van der Molen; N. Pecora; J. Prinsloo; M. Pestaj; P. Ramos Rivero; A.H. Mereilles Reis; F. Saeys; S. Scherr; H. Zhang
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Ms2 research and planning
Teen Vogue is published by Condé Nast Publications, a large publishing company known for magazines. The visual codes of Teen Vogue include pink colors and a close-up shot of actress Nina Dobrev, appealing to teenage girls. The copy is written by the publisher and writing team. Look magazine is published by IPC Media and features Jennifer Aniston on the cover, using colors and layout to attract women. Glamour magazine also uses bright colors and a shot of Kylie Minogue to appeal to its target audience of teenage and young adult women.
Audience theory
Stuart Hall proposed three ways that audiences can respond to texts:
1) Preferred/dominant readings where the audience interprets the text as intended.
2) Negotiated readings where the audience agrees with some parts but not others.
3) Oppositional/resistant readings where the audience's beliefs conflict with how the text portrays something.
This means a text cannot have a static meaning since audiences can interpret it differently based on their experiences.
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Ms2 evaluation guide
- 1. AS Media Studies MS2:Writing the evaluation To have a framework for writing the evaluation
- 2. Learning objectives: to reflect on the production processes and evaluate your work Learning outcomes: to have a framework for writing the evaluation To have a framework for writing the evaluation
- 3. Marking allocation for MS2 Pre-Production: 20 Production: 40 Evaluation: 40 Total: 100 To have a framework for writing the evaluation
- 4. You must submit an individually produced evaluative report of between 1200 and 1600 words. What follows is guideline and possible structure for your evaluation. To have a framework for writing the evaluation
- 5. Briefly outline the task To have a framework for writing the evaluation
- 6. Briefly discuss the research undertaken to inform the pre- production To have a framework for writing the evaluation
- 7. Discuss the intended target audience and explain how they have been targeted. To have a framework for writing the evaluation
- 8. Briefly evaluate any feedback received from the intended audience. To have a framework for writing the evaluation
- 9. Evaluate the strengths and weaknesses of the production through, for example, a comparison of your production with existing media products. To have a framework for writing the evaluation
- 10. Suggested plan for essay (you must include each element) 1. Briefly outline the task Briefly discuss the research undertaken to inform the pre- production 2. Discuss the intended target audience and explain how they have been targeted. 3. Briefly evaluate any feedback received from the intended audience. 4. Evaluate the strengths and weaknesses of the production through, for example, a comparison of your production with existing media products. To have a framework for writing the evaluation