The document provides tips for designing a masthead including setting the leading and tracking, changing font styles, colors, and sizes. It also lists effects that can be added like drop shadows, inner shadows, outer and inner glows, bevels, and embossing to enhance the masthead design.

1. Tips for when you are creating your
masthead

3. Set the leading (the
distance between
lines of text)
Font
Font Size
Stretch vertically
Shift the baseline
Font Styles
Bold, Italic, All Caps,
Small caps, Superscript,
subscript, underline and
strike through
Set the tracking
(the spacing
between the
characters of
text)
Stretch horizontal
Change colour

4. Highlight text>
click on the colour box>
select the hue( on the
rainbow)>
select the saturation (in
the big box)>
click okay
Select closest print
safe colour
Select closest web
safe colour

5. Layer> Layer Style> Drop Shadow
Increase
distance
Increase
size
As above
with white
font
Change
shadow
colour
Change
blend mode
to dissolve

6. Layer> Layer Style> Inner Shadow
Increase size
As above with
white font
Change shadow
colour
Increase noise

7. Layer> Layer Style> Outer Glow
Layer> Layer Style> Inner Glow
Outer
glow
Increase
Size
Change
font colour
to same as
background
colour
Inner Glow
Change font
to same as
background
colour
Increase
noise

8. Inner bevel
Inner bevel
increase size
Outer bevel
Outer bevel
Change
hightlight
colour
emboss
emboss
with font
same as
background
colour