ISAP presentation

ISAP -Indian Society of Agribusiness Professionals
www.isapindia.org
A PERSPECTIVE

About Us…
ISAP is a Non-Governmental
Not for Profit Organization
incorporated in 2001 under
Section -25 of the Indian
Companies Act .
One of the largest networks
of agriculture and Allied
professionals in the world
with a network of :
15000 members
5000 experts ,
200 chapters and
475 NGO’s.
Indian Society of Agribusiness Professionals
STATES:
Maharashtra Punjab Assam
Orissa Haryana Nagaland
Bihar Himachal
Pradesh
Mizoram
Madhya
Pradesh
Jammu &
Kashmir
Karnataka
Andhra
Pradesh
Rajasthan

 National Award on E-governance 2007-08 by Government Of India for ICT
Intervention
 Most Promising Social Enterprise Award 2002 – Indo -US Knowledge Trade
Initiative
 Award winner of the Manthan Award South Asia 2009 for delivery of knowledge
based services in “e- Enterprise and Livelihood” for the Kisan Call Center.
Awards:
Accreditations:
• Recognized “Chamber of Commerce” by Ministry of Commerce, GoI
• Recognized Nodal Training Agency of “MANAGE”, Ministry of Agriculture,
Govt. of India
• Special Consultants’ status with United Nations-Economic & Social council
(ECOSOC).6

ISAP Domain of Work
Trainings:
Farmer training & Capacity Building in Good Agricultural Practices (GAP); Agri-
Entrepreneur Development (EDP); Vocational Skills Training ,Training of Trainers
ICT Based interventions :
Query Redress Service; CISCO/OWSA
Kisan Call Centre-Bhopal-Govt. Of Madhya Pradesh
Community Radio Station- Vidisha- Govt. Of M.P.
Market Linkages:
Buyer Seller meet for Fruits and Aromatic & Medicinal
Plants
Research Studies:
Cluster mapping
Monitoring and evaluation/ Impact
Assessment

Grass Root Extension…
Farmer Training
Programs:
Farm Field Schools
Field Demonstration
Exposure visits
Good Agricultural Practices
Technical trainings
including:
 Soil Health
 Input Management
 Balance Fertilizer
Use
 Seed
 Drip-Irrigation
 Water Conservation
 Intercropping
Farmer Awareness
Programs:
IEC
Farmer Awareness
Camps
Street corner Baithaks
Kisan Goshtis
Exposure Visits
Other Farmer
Trainings:
Bee keeping
Para Vet
Horticulture
Biosafety
Master training
NGO/SHG capacity
building

Farmer Awareness Camp in Adilabad
Beekeeping Training in Nagaland
Exposure Visit –Drip Irrigation , KVK Bundi
Field Demonstrations- Maize , Hindoli

Program Achievements:
9 centers across 8 states in India
Trained 1500+ unemployed Agri-graduates
475 + Agri –ventures established
800 + bankable Detailed Project reports
 60 days Residential training program in Agri & allied .
 Handholding support for one year.
 Formulation of bankable Detail Project Report (DPR)
 Facilitating DPR’s approval by Bank
 receive subsidy from NABARD.
 Facilitating in obtaining license for input trade.
 Establishing contact between industry and candidates
 Facilitating in procuring technology/ software / machinery
Program Highlights
Entrepreneurship Development Program-MANAGE (Since`06)
J & K 55
HP 75
MP 22
Haryana 80
Punjab 81
Assam 90
Jharkhand 69
Nagaland 9
No of Enterprises

Orissa
Madhya Pradesh
Maharashtra
SGSY Skill Development Program For MORD
States
Para Vet
Rural Retail
Rural Finance
Training In
Vocational Skills
Training

Registration-Madhya Pradesh Group Activity-Dhar Classroom Training-Raisen
On- site Training-Vidisha Mock Interviews-Sehore Certificate Distribution-Sehore
ISAP –Skill Development Initiative

ISAP Interventions using ICT…
• Query Redressal
Services (QRS)
 IVRS based Crop
Advisory funded by
CISCO/ OWSA for
over 4 years
 Addressed more than
2.0 Lakh farmer
queries from H P, U P
and MP.
 Received sector
specific e-governance
award for ICT in
Agriculture 2007-08
from Govt. Of India
Kisan Call Centre,
Bhopal
Live calls from farmers
all over MP
Team of 30 domain
experts in Agriculture
and allied subjects
working in 2 shifts.
7am to 7 pm, Seven
days a week
Responding to 10,000
queries per month
Have resolved 300,000
queries in the last 18
months.
Community Radio
Station –Vidisha MP
50 watt transmitter
First ever Farm
Centric Community
Radio Station.
 Voicing voiceless
marginalized section of
the community
 Addressing
community issues
Phone In Programmes
with experts.
Impacting more than
50,000 rural folks

Kisan Call Center, Bhopal Community Radio Station , Sironje
Community Radio Station , Sironje

Market Linkages…
S.No Event Venue Year
1 Seminar and exhibition on Cultivation ,
Processing techniques and marketing of
Medicinal & Aromatic Plants
Bihar December 2004
2 Banana Festival And Conference New Delhi August 2005
3 Dairy Value Chain workshop Chennai January 2006
4 Honey Buyer –Seller Meet New Delhi June 2006
5 Conference on Fruit Industry of
Himachal Pradesh and Buyer seller meet
Shimla, Himachal
Pradesh
November 2006
6 Indo-Canadian Agril.Business Partner
meet
New Delhi February 2007
7 National Buyer -Seller Meet on Apple
and Temperate fruits and nuts .
IMPA, Srinagar, J&K June 2007
8 International Meet on Herbal and
Medicinal Plants
Pragati Maidan, New
Delhi
October 2007
9 Horti-Expo 2008 coinciding with 3rd
Indian Horticultural Congress
OUAT Bhubaneshwar
,Orissa
November 2008

Direct Intervention - 10,000 Farmers
* in groups of 25 each 400 groups
Expected Ripple Impact on 100,000
Farmers
Target Group
Project Duration - 4 Yrs – 2009 to 2012
Blocks covered over 4 years
Amravati – 6
Adilabad – 8
Bhilwara – 6
Bundi – 3
Across 1050 villages
* An initiative in collaboration with Monsanto

Specific Interventions:
1. Farmer participatory long term investment:
a) Seed - cum - fertilizer drill
b) Watershed development for life saving irrigation
2. Inter cultivation of maize (also bajra and cotton) with pigeon pea to
intensify cropping system yielding two crops instead of one .
3. Different maturity hybrids to suit different soil types and soil moisture /
rainfall regimes to ensure best returns farm land /minimize production risks
4. Low cost safe storage for seed / grain .
5. Lower cost of production with unconventional technology using inputs like
manure, compost, vermi-compost, organically prepared insecticides
6. Two contra-productive practices discouraged and discontinued :
a) Row to row distance standardized in maize hybrids
b) Mixing of seed and fertilizer at sowing discouraged and discontinued

•3000 Farmers in Pulse Growing hub of
• 100 farmers groups of 30 farmers each
•Soil Analysis
•Soil Health card with advisory
• 100 Field Demonstration of Red Gram with Moong Intercropping
• Adopt methods like Micro-Irrigation Propagation
•Dibbling
•Inter Cropping
•INM and IPM Practices
Farmer Training
•Pre-sowing Training, INM , IPM and
GAP
•Pre and Post Harvest Training.
Exposure Visits of Farmers
•To conduct successful demos
•To KVK’s and SAU’s etc.
•Farmer Helpline- QRS Services on for and field
•Value Addition at Farm Level and Market Linkage
•Small Dal Mill in each district
•Linking Input Dealers , Bulk Buyers and Farmer
Groups
OCP-Soil Health Intervention:
Gulbarga , Bidar and Raichur
In six Blocks – Balki, Basva Kalyan
Afzalpur, Aalond, Cheetopur and
Raichur.

CCA- American Society of Agronomy…
 Partners – ISAP, ASA & IRRI
 Funded by BMGF, WB & USAID
 Background
 CCA program by ASA since 1991 in USA
 More than 13,000 CCAs in USA &
Canada
 India, the first country outside North
American Continent to provide CCA
program
 Impact – Farm Advisory of Global
Standards, Constant Knowledge Up
gradation, of CCAs Recognition & Respect
from Employers & Clients, Better Job
Opportunities
 Beneficiaries - Agri Input Industries, Govt.
Extension System, Researchers,
Academicians & of course, FARMERS .
 Frequency of Exams: Twice a year (June &
December)
…Strengthening the Agri -Extension network in India
SALIENT FEATURES
 Certificate issued by ASA
 Recognized in USA, Canada
& India
 Continuous Education
 Improves quality of Farm
advisory
 Improves Career Prospects
FEES:
 ` 7,721 for Government Employees
 ` 10,478.50 for Others

ISAP Health Care Initiatives…
26 Arsenic Water
Treatment Plants set
up in Murshidabad
(WB) for the farming
community .
10,000 People have
been provided
medicines during 9
medical camps .
25 bed hospital
Health Camp- Nabhagram
Arsenic Water Treatment Plant

Project Golden Rays- Baran (Rajasthan)…
Distribution of Seed :Distributon of 10 MT Corn Seed to 2000
selected Sahariya Tribals in Kisanganj and Shahabad blocks of Baran
district, creating pre sowing awareness about hybrid corn cultivation.
Capacity Building workshops on GAPs : Farmers capacity building 8
workshops on GAPs for 250 farmers each during crop season.
Capacity Building workshops on Pre and post harvest management
practices : 8 Capacity building workshops for 250 farmers each during
pre harvest stage.
Agri Extension Services to the farmers : Various Agri Extension
support activities during various crop management phases.

Front Line Demonstrations…
Cotton and Maize
Covering Three states of
Rajasthan , Maharashtra
and Andhra Pradesh
More then 1000 x 1 acre
each demonstrations
through a full crop cycle
Field Demonstration -Cotton

With Qualcomm…
240 Retail entrepreneurs exploring new aspects of
business using ICT on Brew Platform in Rajasthan.
Increasing possibilities of business and introducing
domains of commerce in rural hinterland .
Utilizing the untapped potential by opening up the
market for idle machines in rural India.
Empowering the youth by providing information of
the opportunities available.
Empowering rural customer such that s/he can utilize
products as per their needs and not as per the
market availability.
Training by ISAP
Using Brew
Application
Best
Practices in
Managing
Cash Flow
Inventory
Mgmt
Providing
Commodity
Prices
Improving ROI of the rural Entrepreneur by improved
Working Capital Management.
Classified for
Rural
Services

 Assam – EDP (Manage), Training Programmes for SIRD, CIH, National Bee
Board, SIRD
 Bihar- Krishi Soochana (through SMS)
 Haryana- EDP(Manage), Krishi Soochana (through SMS)
 Himachal Pradesh- EDP (Manage), QRS
 Jammu &Kashmir – EDP (Manage)
 Jharkhand- EDP (Manage), Krishi Soochana (through SMS)
 Madhya Pradesh- ATMA, Kisan Call Center, Community Radio Station, EDP
(Manage), SGSY
 Maharashtra – SGSY, CTLCs , SYI Project Share
 Orissa- SGSY ,
 Punjab- EDP (Manage), Krishi Soochana (through SMS)
 Rajasthan – Field Research Organic farming, SYI Project Share
 UP & Uttarakhand- Krishi Soochana (through SMS),QRS
 Andhra Pradesh : SYI Project Share
 Karnatka : OCP Soil Health initiative in PULSE BELT
Present Outreach & Operations

Senior Management…
Mr.N.V.Ramana (Chairman): B. Tech. (Dairying), PGDM (IIM Ahmedabad). Has 28 years of
work experience in Agri-commodities trading, animal feed industry, input sourcing, supply
chain management and consulting services.
Rajeev Dar (Chief Executive Officer): Dairy Technologist, PGDM (IIM Ahmadabad).
27 years of experience in industries including Dairy and food processing, FMCG,
Pharma and International Trading . With 15 years of corporate experience he has been
an entrepreneur for 12 years in India and abroad.
Dr S Chandra (Director – Agr. Extension) Former ADG (ICAR), Ex-Director
(IIPR , Kanpur)
Sunil Khairnar (Vice Chairman) B.Tech (Agriculture) , PGDM (IIM
Ahmadabad). Has 17 years of work experience in Agri commodities trading,
animal feed husbandry, input sourcing and consulting services.

Thank You !

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