The document summarizes a summer internship project conducted by Mr. Sarang Dadaso Kadam for Sinochem India Company Private Limited. The objectives of the project were to evaluate brand awareness and farmer perception of Fastmix and Machete herbicides. Through a survey of 90 farmers in Gohana, Haryana, the intern found that while 65% were aware of Fastmix and Machete, 44% could not recall the name of the herbicide they used. Fastmix had the highest brand recall but competitor brands like Nominee Gold also had considerable awareness. Most farmers were satisfied with the herbicides' performance but some also expressed concerns about potential side effects.

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SUMMER INTERNSHIP PROJECT
COMPANY NAME :-
SINOCHEM INDIA COMPANY PRIVATE
LIMTED.
SUMMER INTERNS NAME :-
Mr. SARANG DADASO KADAM
AB-1143

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Company Profile
Company name SINOCHEM INDIA COMPANY PRIVATE LIMITED
Globally- Year 1950
Established(Year)
In India- year 2008
Category Multi National corporation
Origin China
India - Sanjay Chaudhary
Chairman/President
Global - Deshu liu
India - Agrochemicals
Sectors
Globally- Energy, Agriculture, chemical, real estate, Finance
India – Appx. 100
Total employees
Globally - 10640
India - 115cr.
Turnover
Globally- 48600 cr.

3. `
Project Title
“ Evaluation of Brand awareness and
consumer perception about Sinochem
products (Fastmix and Machete)”

4. `
Objectives:-
Primary objectives
• To evaluate brand awareness about Fastmix and Machete
• To understand farmers perception about Fastmix and Machete.
Secondary objectives
• To study farmers profile
• To study correlation between farmers profile and brand awareness.
• To understand factor affecting Brand awareness of Herbicide products.

5. `
Stages in market Research
Identification of problem
Picking out the appropriate
methodology
Data collection process
Data preparation, tabulation and
analysis .

6. Research Methodology
o Type of research - Descriptive Research
o Tools of data collection - Questionnaire
o Population - All paddy growers of Gohana
o Sample size - 90
o Sampling unit - Farmer
o Sampling technique - Simple random sampling
o Period - 2nd of may 2012 to 30th june 2012
o Tools of analysis - Microsoft excel 2007
o Location (area) - Gohana, Haryana.

7. `

8. `
Data Presentation and Analysis.

9. Brand recall performance of farmers.
Sr Brand
1 Fastmix
Farmers
33
` Percentage
38%
2 Riffit 14 16%
3 Machete 7 8%
4 Topstar 4 5%
5 Nominee gold 18 21%
6 Other 2 2.50%
7 Name not remember
38 44%

10. Brand awareness of Fastmix and Machete
`
Item No. of Farmers Percentage
Brand aware 56 65%
Not aware 30 35%
Total 86 100%
Brand awareness of Fastmix & machete
Brand aware not aware
35%
65%

11. Farmers view on effect of Sinochem Herbicides on
Growth of Paddy `
Item No of Farmers Percentage
YES 29 59%
NO 20 41%
Total 49 100%
Consumer perciption
No. of farmers
20 29
Yes no

12. Satisfaction level
Satisfaction level
`
No. of Farmers Percentage
Very satisfy 34 69%
moderately satisfy 6 12%
Not satisfy 9 18%
Total 49 100%
satisfaction level
No of farmers
Not satisfy 9
moderately satisfy 6
Very satisfy
34

13. Correlation
`
STUDY OF CORRELATION BETWEEN FARMERS PROFILE & BRAND
RECALL AND BRAND AWARENESS REGARDING RICE HERBICIDE.
SRN ITEM Correlation
coefficient
1 Farmers Age and Brand recall -O.34
2 Farmers Education and Brand recall -0.O74
3 Farmers Land holding and Brand recall 0.10

14. Major `Finding
 Large number of farmers(44%) Did not aware which
rice herbicide they use.
 Fastmix is largest recalled paddy herbicide brand in
Gohana tahsil.
 Awareness about post emergence herbicide
‘Nominee’ gold is also high.
 Most of the farmer think that there is no side effect of
herbicide on growth.

15. `
Continue……
There is positive correlation between Farmers
land holding and their brand awareness
 Large amount of farmer satisfy with
performance of Fast mix & Machete.

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Suggestions
• Company should launch Post emergence
herbicide As early as possible
• Company make focus on small & marginal
farmers for brand promotion
• Detail study should be conducted on side
effects of Those herbicides on Crop.

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Conclusion
• Though awareness level of Fastmix is high and
it is leading brand in Gohana, Compotators brand
awareness is also considerable.
• Perception about Sinochem herbicides is positive
in customers mind and satisfaction level is also
high but large number of farmers talking about
its side effects.
• Both the above points are area of concern for
company company should make strategic
decision on the concerning areas.

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