SINOCHEM INDIA PVT " BRAND PROMOTION . 'LASSO' FROM HP SINGH "SHIATS"
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This document summarizes the summer internship project of Mr. Harpal Singh at Sinochem India Company. The project evaluated brand awareness of Sinochem products Fastmix and Machete herbicides among farmers in Gohana, Haryana. Through surveys of 90 farmers, the intern found that 65% were aware of the brands while 44% could not recall the name of herbicides they used. Most farmers believed the herbicides did not negatively affect crop growth. While satisfaction levels were high, a large number also reported side effects, representing areas for the company to address.
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This marketing audit report summarizes Jaffer Agro Services' (JAS) marketing strategies and performance. JAS is a leading agrochemical company in Pakistan that has been in business for over 30 years. The summary analyzes JAS's products, customers, competitors, distribution channels, marketing objectives, strategies, and organizational structure. Key findings include that JAS has a wide range of high-quality fertilizers and pesticides, serves both small and large farmers, faces increasing competition, and allocates resources optimally across its marketing mix to achieve its objectives.
DAS- SOYBEAN HERBICIDE REPORT
This document provides a report on a study conducted on the soybean herbicide market in Maharashtra, India. The study aimed to understand farmer preferences for pre-emergence and post-emergence herbicides. The report details the research methodology, which involved surveys of farmers in 4 districts that produce over 80% of Maharashtra's soybean. Survey findings showed that most farmers were unaware of pre-emergence herbicides and relied on post-emergence herbicides and manual weeding. The report recommends awareness campaigns and demonstrations to educate farmers on the benefits of new pre-emergence herbicides.
Report BIL
1. The document reports on Atul Dukare's 6-day training program with Bharat Insecticides Ltd. in Junnar, Maharashtra to conduct market development and brand building activities.
2. During the program, Atul held farmer meetings, field days, distributed promotional materials, demonstrated products, and collected farmer data to enter into Bharat's portal.
3. Atul recommends that BIL increase employee numbers, improve weedicide products, provide farmer booklets and albums, conduct agronomist seminars, and increase dealers and working areas to better serve farmers and capture more of the pesticide market in the region.
Purchase behaviour of Plant Protection Chemicals
OBJECTIVES OF THE STUDY
1. To study the general purchase behavior of plant protection chemicals of the farmer specific to potato crop.
2. To understand the brand awareness of Indofil’s products.
3. To assess satisfaction and the benefit of specific Indofil’s products. (Indofil M-45 and Moximate)
4. To study the acceptability of Indofil’s products.
Project at SFC
1) DCM Shriram Consolidated Limited is a large Indian conglomerate with business interests in agri inputs, fertilizers, chemicals, energy and other sectors.
2) The document discusses a research study conducted on the promotional activities of Shriram Bioseed, DCM Shriram's hybrid corn seed division, in the Neemuch district of Madhya Pradesh, a major corn growing region.
3) Key findings from the farmer surveys included that about 90% had used Shriram's 9681 corn variety, 60% prioritized yield when purchasing seeds, and competitors like Pioneer were perceived to offer higher yields.
Startup Plan for Rural Dev.pptx
This document provides steps for starting a fertilizer and seed storage store business in India. It discusses researching seed and fertilizer types that require different storage methods. Setting up includes obtaining licenses and permits from local authorities. Revenue can be generated by selling seeds and fertilizers to farmers. Competition exists from other seed and fertilizer shops. The organic fertilizer market in India is growing due to increasing demand for organic food and concerns about chemical fertilizers. The business plan proposes developing a mobile app to test fertilizer and seed purity as a unique selling point.
Running Head MARKETING PLAN AND SALES STRATEGY1MARKETING PLA.docx
Running Head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY 3
Marketing Plan and Sales Strategy
Company’s Target Market
The target market for Fruitfit Company that is located in the city of Samut Prakan, Thailand, consists of both the youths and the aged population. The age bracket of the targeted population is between 24 to 70 years of age. The fruits and vegetable beverages target the age group that is cautious of their health regarding harmful chemicals in soft drinks. The herbs contained in the beverages of Fruitfit Company are also regarded for medicinal purposes. The product of the company does not target any specific demographic groups in terms of education, income, or ethnic group. However, the 24-70 age groups are the primary target of the company since the youths and the adults are the majority of the city while the herbal content of the beverages targets the aged population. As per the age structure of Thailand, the 25-54 age group accounts for 46.32% of the total population of the nation (The World Factbook., n.d). The company is located in the central part of the city, which has an average population of 388,920 individuals. The targeted individuals in the city are people who consider natural products that are free of chemicals. Their taste is in line with the mission of the company, which is aimed at providing the fruit and vegetable beverages that are natural and free of harmful chemicals.
Company’s Market Competition
The marketing strategy that is deployed by Fruitfit Company to obtain the competitive advantage is through differentiation (Sherlekar, Prasad & Victor, 2010). It is achieved through the production of the organic beverage rather than the commercial ones. Considering that stable companies that manufacture non-alcoholic beverages are a vital threat in competing for the market, the organization decided to venture into the manufacture of the fruits and vegetable beverages and integrated with herbs. The approach is appropriate to attain the competitive advantage since there is global awareness regarding harmful chemicals that exist in the commercial drinks. Citizens are moving away from the commercial drinks since their chemical content is posing a harmful risk to their health. The global awareness of such risks has given Fruitfit Company the competitive advantage since people prefer taking their products. In addition, Fruitfit Company has numerous outlets within the city and across the nation that deliver the beverage close to the clients which will ease access by the buyers.
The organization also chose fruits and vegetables as ingredients in its beverage since they are readily available from the farmers and are less expensive. Competition is the major challenge in the non-alcoholic beverage industry, which prompts each company producing such beverages to obtain differentiated approaches to obtain the competitive advantage. Therefore, Fruitfit Company took the approach of producing the or ...
Summer project pratap pdf
The document is a summer internship project report submitted by Pratap Singh Khangarot to Sumitomo Chemical India Pvt. Ltd. It discusses implementing and evaluating brand promotional activities for Danitol insecticide in Sitapur, Uttar Pradesh. The report includes an executive summary, company and product profiles, research methodology used, findings on the pesticide industry and brand promotions, and recommendations to increase adoption of Danitol.
Study of consumer satisfaction a survey of nestle products in baroda city
Dr. Purvi Derashri
Dean & Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Mr. Dignesh S. Panchasara
Assistant Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...
The project has been undertaken with an objective, to understand the influences of advertisement, in consumer brand preference, towards soft drinks products. It also identifies the influence of communication, in the advertisement. The existing positioning of prominent brands and the perceptions among different segments were also covered under the study. The brand loyalty and switching were also studied. It also studies the essential for a marketer to find out the extent to which the advertisement creates positive change in preparing the brand of the company.
BIL pdf final
The document summarizes the work done by students during an internship with Bharat Insecticide Limited. The students collected information from over 1800 farmers in Ahmednagar, Narayangaon, and Malegaon districts. They entered information for 1050 farmers into an online portal. The students also distributed posters and gave presentations to farmers to provide information on Bharat Insecticide Limited and its products. Product demonstrations were conducted as an effective way of conveying messages to farmers. The work helped increase awareness of Bharat Insecticide Limited among farmers in multiple tahsils across three districts.
Falero fruit farm
Farmers Group is a partnership company located in Gujarat, India that aims to provide high quality vegetables, mangoes, and planting materials. The company was formed through the acquisition of two successful vegetable farms. Farmers Group plans to produce over 200,000 kg of vegetables annually using greenhouses and outdoor facilities. The management team is led by Priyanka Renuka and plans to employ several permanent and part-time employees. Target customers include vegetable markets, processors, and individual buyers. Farmers Group will utilize various marketing strategies like websites, sponsoring cooking shows, and engaging chefs to promote their products.
A study on absentism
The document summarizes a study on employee absenteeism at Coromandel International Limited's Jammu Unit I. It provides background on the company and unit, outlines the study's objectives and methodology, and describes findings related to absenteeism levels, causes, and potential solutions. Key facts include that the study aims to identify absenteeism reasons and rates, steps to decrease it, and motivational factors. A questionnaire and interviews were used to collect primary data on a sample of 10 production employees.
ITC summer-internship_report
To analyze the contribution of retail outlets in Personal care product business of ITC vis a vis to its competitors
Summer Internship Project Report on Rasna Ju-C
This document contains an executive summary and introduction to a research project comparing Rasna Ju-C fruit juice to competitors in Bhopal, India. The project objectives are to study brand awareness, consumer behavior and satisfaction levels, and competition between Rasna Ju-C and other brands. The introduction provides background on the Indian beverage industry and market size. It also describes Rasna as a leading concentrate brand that has expanded into the ready-to-drink segment with Rasna Ju-C, launched in 2012. The executive summary outlines the research methodology and findings on Rasna Ju-C's strengths, weaknesses and opportunities based on retailer and consumer feedback.
A STUDY OF EFFECTIVENESS OF SALES PROMOTION TOOLS ON CONSUMER BUYING BEHAVIO...
Get the insights of Rice products in India and consumer behaviour for the same. The current trends about this industry.
Agro tech foods limited
Agro Tech Foods Limited is an Indian company with a dominant market position in edible oils and branded foods. It owns well-known brands like Sundrop oil, Health World, ACT II, and Rath. Sundrop oil is the largest selling sunflower oil brand in India, holding a 15% market share of the branded oils market. Between 2009-2014, the FMCG sector in India grew significantly from $24.2 billion to $47.3 billion. Sundrop oil adopted strategies to position itself as the healthy oil for healthy people while still delivering on taste. Through effective advertising and distribution strategies, Sundrop oil was able to become the largest refined sunflower oil in India within 6 months of launching.
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
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We will discuss:
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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SINOCHEM INDIA PVT " BRAND PROMOTION . 'LASSO' FROM HP SINGH "SHIATS"
- 1. SUMMER INTERN`SHIP PROJECT COMPANY NAME :- SINOCHEM INDIA COMPANY PRIVATE LIMTED. SUMMER INTERNS NAME :- Mr. HARPAL SINGH ID – 13MBA AB 069
- 2. Compan`y Profile Company name SINOCHEM INDIA COMPANY PRIVATE LIMITED Established(Year) Globally- Year 1950 In India- year 2008 Category Multi National corporation Origin China Chairman/President India - Sanjay Chaudhary Global - Deshu liu Sectors India - Agrochemicals Globally- Energy, Agriculture, chemical, real estate, Finance Total employees India – Appx. 100 Globally - 10640 Turnover India - 115cr. Globally- 48600 cr.
- 3. ` Project Title “ Evaluation of Brand awareness about Sinochem products (LASSO)”
- 4. Object`ives:- Primary objectives • To evaluate brand awareness about Fastmix and Machete • To understand farmers perception about Fastmix and Machete. Secondary objectives • To study farmers profile • To study correlation between farmers profile and brand awareness. • To understand factor affecting Brand awareness of Herbicide products.
- 5. Stages in mark`et Research Identification of problem Picking out the appropriate methodology Data collection process Data preparation, tabulation and analysis .
- 6. Research Methodology o Type of research - Descriptive Research o Tools of data collection - Questionnaire o Population - All paddy growers of Gohana o Sample size - 90 o Sampling unit - Farmer o Sampling technique - Simple random sampling o Period - 2nd of may 2012 to 30th june 2012 o Tools of analysis - Microsoft excel 2007 o Location (area) - Gohana, Haryana.
- 7. ` Data Presentation and Analysis.
- 8. Brand recall performance of farmers. Sr Brand Farmers ` Percentage 1 Fastmix 33 38% 2 Riffit 14 16% 3 Machete 7 8% 4 Topstar 4 5% 5 Nominee gold 18 21% 6 Other 2 2.50% 7 Name not remember 38 44%
- 9. Brand awareness of Fastmix and Machete ` Item No. of Farmers Percentage Brand aware 56 65% Not aware 30 35% Total 86 100% Brand awareness of Fastmix & machete Brand aware not aware 65% 35%
- 10. Farmers view on effect of Sinochem Herbicides on Growth of Paddy ` Item No of Farmers Percentage YES 29 59% NO 20 41% Total 49 100% Consumer perciption No. of farmers 20 29 Yes no
- 11. ` Satisfaction level No. of Farmers Percentage Very satisfy 34 69% moderately satisfy 6 12% Not satisfy 9 18% Total 49 100% Not satisfy moderately satisfy Very satisfy satisfaction level 34 6 9 No of farmers Satisfaction level
- 12. Corre`lation STUDY OF CORRELATION BETWEEN FARMERS PROFILE & BRAND RECALL AND BRAND AWARENESS REGARDING RICE HERBICIDE. SRN ITEM Correlation coefficient 1 Farmers Age and Brand recall -O.34 2 Farmers Education and Brand recall -0.O74 3 Farmers Land holding and Brand recall 0.10
- 13. Major `Finding Large number of farmers(44%) Did not aware which rice herbicide they use. LASSO is largest recalled paddy herbicide brand in Gohana tahsil. Awareness about post emergence herbicide ‘Nominee’ gold is also high. Most of the farmer think that there is no side effect of herbicide on growth.
- 14. Contin`ue…… There is positive correlation between Farmers land holding and their brand awareness Large amount of farmer satisfy with performance of Fast mix & Machete.
- 15. Sugge`stions • Company should launch Post emergence herbicide As early as possible • Company make focus on small & marginal farmers for brand promotion • Detail study should be conducted on side effects of Those herbicides on Crop.
- 16. Conc`lusion • Though awareness level of LASSO is high and it is leading brand in Gohana, Compotators brand awareness is also considerable. • Perception about Sinochem herbicides is positive in customers mind and satisfaction level is also high but large number of farmers talking about its side effects. • Both the above points are area of concern for company company should make strategic decision on the concerning areas.
- 17. `