This document discusses promoting traditional crops in India through a sustainable business model. Small farmers are moving away from agriculture due to uncertainty and lack of expertise. Traditional crops require low input technology and have better nutritional qualities than hybrids. The proposed business model would develop marketing and branding for traditional crops. It would highlight their silent quality features and distribute profits evenly among farmers and others in the system. The objectives are to promote geographical indicators, utilize local resources, and establish processing and distribution channels to increase profits from traditional crops.
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Maize seed marketing chains and marketing efficiency along supply chains of t...Premier Publishers
Remoteness, poor infrastructures, labor shortages, small quantities of seed at the producer level and few private seed traders are inherent problems in maize seed production and marketing in the hills of Nepal. Farm-saved seed, including seed exchange and private sector supply are the main sources of improved maize seeds in Nepal. Using the primary data collected from 200 respondents across 20 hilly districts of Nepal, this paper analyzes marketing chains and the efficiency of marketing of improved maize seed along the supply chains.
The results show five major maize seed marketing chains. Chain I involved producers, collectors, wholesalers, retailers and consumers; Chain II involved producers, collectors, wholesalers and consumers; Chain III involved producers, collectors, retailers and consumers; Chain IV involved producers, collectors and consumers; and Chain V involved producers and consumers. A total of 64.3 tons of improved maize seed was marketed through the identified chains. Chain II was the most important supply chain, accounting for 38.8per cent of total marketed seeds; while Chain I was the least important, accounting for 4.3per cent. Producers’ share on consumer price was highest in Chain V (100per cent) and lowest in Chain III (66per cent). Transportation cost accounted for the highest amount (average 47.5per cent). Highest margin of profit (NRs 6.5/kg) was taken by retailers and lowest by collectors (NRs 2.5/kg). Highest marketing efficiency with a magnitude of 7.24 was observed in Chain V and lowest with a magnitude of 0.9 in Chain I.
Although PDS section in BRAC Seed & Agro Enterprise is a new section but its importance is enough in the Seed Sector. This section is conducting on farm evaluation and demonstration trials of different varieties and products in the farmers plot following standard procedure. After receiving satisfactory performance of the varieties & products promising ones are recommended for marketing. Demonstration trials of newly released varieties or products are being systematically carried out to display the performance of the newly launched products and/or varieties. It is expected that PDS section will play a crucial role in the seed business in the coming days. To enjoy my you tube video on sunflower trial please follow the link :https://www.youtube.com/watch?v=uEGiBEC4okY&t=56s
On 20 and 21 November, 2017, AfricaSeeds and the Food and Agriculture Organization gathered representatives from 12 African countries to validate their newly developed set of tools to improve seed operations, the Seed Operations Toolkit. The Toolkit Module 5.2 elaborates on Seed marketing principles.
Ours Agro is a commercial organization formed by group of professionals that work to form a efficient linkage between small producer to actual consumer. Across the country Ours Agro promotes traditional farmer and producer to develop locally suitable economic activity.
The group comprises of professionals motivated to use their knowledge and skills to address the issues of rural economy. while working towards enabling the rural economics, Ours Agro collaborates extensively with all sectors releted to agricultural commodity and work as; Develop marketing linkage and brand endorsement for traditionally grown agricultural products raised by small farmers using low cost technology.
Marketing access for nature friendly and organic agri food products. Promotion and marketing of Geographical Indicator(area specific) products having special attributes. Direct market linkage provide to small farmers like maize growers with maize based industry. Promotion and marketing of quality based products instead of quantitative traits based product.
eg.Promotion of milk produce from indigenous breed having superior quality protein and more congugated linolic acid rather than exotic breed producing more milk with lesser/inferior nutrient.
Rare and highly valued forest produce grown /collected by tribal people preferably marketed through ours agro. Further processing unit will be set-up nearby to production area preferably run by local person.ours agro only control on the quality and standardization of product. Small entrepreneurs those producing quality/concept product ours agro will provide marketing networks.
Maize seed marketing chains and marketing efficiency along supply chains of t...Premier Publishers
Remoteness, poor infrastructures, labor shortages, small quantities of seed at the producer level and few private seed traders are inherent problems in maize seed production and marketing in the hills of Nepal. Farm-saved seed, including seed exchange and private sector supply are the main sources of improved maize seeds in Nepal. Using the primary data collected from 200 respondents across 20 hilly districts of Nepal, this paper analyzes marketing chains and the efficiency of marketing of improved maize seed along the supply chains.
The results show five major maize seed marketing chains. Chain I involved producers, collectors, wholesalers, retailers and consumers; Chain II involved producers, collectors, wholesalers and consumers; Chain III involved producers, collectors, retailers and consumers; Chain IV involved producers, collectors and consumers; and Chain V involved producers and consumers. A total of 64.3 tons of improved maize seed was marketed through the identified chains. Chain II was the most important supply chain, accounting for 38.8per cent of total marketed seeds; while Chain I was the least important, accounting for 4.3per cent. Producers’ share on consumer price was highest in Chain V (100per cent) and lowest in Chain III (66per cent). Transportation cost accounted for the highest amount (average 47.5per cent). Highest margin of profit (NRs 6.5/kg) was taken by retailers and lowest by collectors (NRs 2.5/kg). Highest marketing efficiency with a magnitude of 7.24 was observed in Chain V and lowest with a magnitude of 0.9 in Chain I.
Although PDS section in BRAC Seed & Agro Enterprise is a new section but its importance is enough in the Seed Sector. This section is conducting on farm evaluation and demonstration trials of different varieties and products in the farmers plot following standard procedure. After receiving satisfactory performance of the varieties & products promising ones are recommended for marketing. Demonstration trials of newly released varieties or products are being systematically carried out to display the performance of the newly launched products and/or varieties. It is expected that PDS section will play a crucial role in the seed business in the coming days. To enjoy my you tube video on sunflower trial please follow the link :https://www.youtube.com/watch?v=uEGiBEC4okY&t=56s
On 20 and 21 November, 2017, AfricaSeeds and the Food and Agriculture Organization gathered representatives from 12 African countries to validate their newly developed set of tools to improve seed operations, the Seed Operations Toolkit. The Toolkit Module 5.2 elaborates on Seed marketing principles.
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Today is National Agricultural Day and to celebrate we wanted to create an opportunity to learn about marketing and finance programs available to farmers and producers to help our local business grow. I hope each of you will take the opportunity to connect with our speakers and network with each other.
US Embassy Mindanao working group presentation march 26Dan Gudahl
Presentation about Philippines Cold Chain Project given to the US Embassy Mindanao Working Group. This project is active in the Caraga Region of the Philippines with head office in Butuan City
Key achievements of seed multiplications and distribution activitiesafrica-rising
Presented by Muluken Aschalew (Oromia Seed Enterprise) at the Africa RISING Training of Trainers (ToT) Workshop, Madda Walabu University, Bale Robe, Oromia, 2-4 May 2017
An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.
Today is National Agricultural Day and to celebrate we wanted to create an opportunity to learn about marketing and finance programs available to farmers and producers to help our local business grow. I hope each of you will take the opportunity to connect with our speakers and network with each other.
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. INRODUCTION
India is a land of surplus agricultural production with continuous inflation of
commodity price. However, in spite of our government’s serious efforts to improve
agriculture production and control on commodity price, small farmers are gradually
moving out of agriculture due to profit uncertainty and lack of technological
expertise.
Traditional crops produced by locally available non-hybrid seed require low input
technology which is sustainable. These type of products have define quality
specification and more product specific nutrient concentration with taste as compare
to hybrids. At the same time natural crops are free from unjustified use of pesticides,
chemical, antibiotics and hormones.
local crop is developed by long term natural adaptation procedure without
compromising in the quality and is best suitable for local environments.
3. Work together and participate for prosperity and nature.
To develop marketing linkage and brand endorsement ;for
traditional crops.
Promotion of traditional crop product by highlighting silent
quality feature.
Evolve a business model that convert silent quality feature
in to the money.
Extra generated money evenly distributed into the entire
system mainly to the farmers.
Promotion and marketing of geographical indicator product.
OBJECTIVES
4. IMPORTANCE
The well-known conventional crops are easier to grow,
manage and sell, and seed availability is not a problem.
“By contrast, the native traditional crops have always been
associated with poverty. They don’t look attractive and
therefore never end up in the rich consumer’s food basket.”
There is an urgent need to spread knowledge about the
heritage, nutrition and calorie values of traditional crops in
India and improve their intent beyond local-level markets.
Unless money can be made from indigenous crop production,
they will disappear … and so will traditional cuisine.
5. Financial & Business
Services
Farm Inputs Farming
Marketing/
Aggregator
Processing
Logistics
(Food)
Retail/
Food
Services
Consumer
Product Design
Distribution
MarketingTransport Services/
Infrastructure
Quality Control Market Intelligence
Policy Support
Financial & Business
Services
Farm Inputs Farming
Marketing/
Aggregator
Processing
Logistics
(Food)
Retail/
Food
Services
Farm Inputs Farming
Marketing/
Aggregator
Processing
Logistics
(Food)
Retail/
Food
Services
Consumer
Product Design
Distribution
Marketing
Product Design
Distribution
MarketingTransport Services/
Infrastructure
Quality Control Market Intelligence
Policy Support
6. we utilize locally available manpower and resources to
optimize our system.
We utilize every linkage of traditional market network for
ethical, systamatic and professionals business approach.
Predefined genuine margin will be fixed on every processing
points.
Marketing channels will try best to push their product more
than their minimum cost price.
HOW WE DO
7. Find out tha area and crop with their business prospects.
Assessment of quantam and variety of products,
throughout the year.
Locally available low cost suitable processing technology
will selected for further processing.
Preferably existing local Procesure/women entrepreneurs.
National standard will follow at every step of processing.
Cost of processing includes competitive processing cost plus
two to five percent margin on finsh good according to product
nature.
Marketing channels will try best to push their product more
than their minimum cost price.
First Step
8. Farmer record must be maintain according to their supply
quantity at the site of production.
Procurement must be done on prevailing market price.
Accordance to product nature, goods can be ship directly
to consumer /market via-our's agro.
9. Final processing unit will be established nearer to
consumption market.
Existing suitable processor/ new entrepreneur can be utilize.
Grading, packing, branding and logistic support will be
provided by processor.
Cost of product include processing expenses plus two to
five percent margin.
Whole unit will monitor by quality controler, appointed by
ours agro.
Second Step
10. Marketing, sales and promotion division will be control by
ours agro.
Minimum cost of final product including competitive
marketing expenses plus two to five percent margin.
Existing retail network will utilize for primary penetration in
the market, simultaneously E-marketing and home delivery
system evolve to direct contact to consumer.
On-line accounting will be maintained and it can seen by
participents of ours agro.
E-marketing system also use to reach dierectly to consumer.
Third Step
11. Agriculture institute participate as
Identification of area for particular crop.
Identification of silient quality feature of traditional/natural
crop product.
Expertise transfer to farmer to enhance their productivity
and minimise input cost.
For adoptation of sustainable processing technology and
method.
To guide for adoptation of crop according to soil nature and
season.
Your Participation
12. Identification of perticular crop and geographic
site of production.
Oursagro identified certain product .
Chinnor and Jeera rice of Balaghat.
Desi peanut of shivpuri (karera).
Kalimuch rice of Dabra.
Arhar dal of Gadarwara.
Dhaniya from Guna.
Moong dal and red chilli from Khargone.
Mustard oil from Chambal region.
Chattri rice from Katni.
13. Seed bank
Presently unorganized approach for traditional variety
of seed.
Required full support from agriculture institute.
Oursagro already started procurement, packing and
marketing of some product, but we want to create
authentic system started from seed to final product.
14. Standardization and identification of salient
quality character
Oursagro select product on public views, these
product have taste and quality.
e.g. Desi variety of tomato may contain 200 times
higher concentration of lycopin as compare to highly
producing hybrid variety.
Institute lab can help to standarise.
15. "Study on traditional Arhar crop at Maneri village in
june2013"
Procurement price at processing unit@ 30
After processing 63% dal and 24% chuni and choker
Per kg cost after processing;
Lobour and Electricity-@1
misceleneous cost -@1
cost after 2% margin-@1
cost of by product@12.5-@3
Net price-@48
Sample Project
16. Material recieve at final processing-@48.5
Cost of packing and grading-@1.5
Margin 2%-@1
Net price-@51
Material recieve st marketing network-@52
Sales and promotion expenses-@2
Margin@2%-1.1
Net price-@55.1
17. whole sale price-@65
Condumer direct price-@70
The whole business procedure generated minimum 10 rs.
Extra. 35% of this redistributed to the farmer and rest of
money was equally distributed to the whole system.
So supply of each kg of raw tur farmer got 2rupees extra.
18. PERFORMANCE
Fukoka consistently got yield equal or better than
those on chemical farms
Natural farming has been adopted and practiced
successfully in various regions , including the tropic
and temperate zone
Due to extremely low labor and capital requirement
profitability is much higher than conventional farming
19. WHY STILL UNPOPULAR ?
Inertia
Commercial force behind input heavy conventional
methods
Eschews reductionism-not popular academically
Require experimentation to optimize for local
conditions
Non-control
20. The imagination of nature is far, far greater than
the imagination of man.
- Richard Feynman
“It is only by mixed natural/ traditional farming in
harmony with Nature that India can sustainably
provide abundant wholesome food, and meet
every basic need of all – to live in health, dignity
and peace.”
-Bhaskar Save