This document provides advice for superstar executives on how to succeed in their careers. It discusses three main points: 1. The game has shifted and individual contributions now account for only 1/3 of overall success, so executives must focus on building trust and making a good impression. 2. Executives must understand their unique brand and value proposition in order to effectively communicate what they bring. They should identify their key strengths in 3 words. 3. To advance their career, executives must focus on both competency and visibility within their first 6 months by demonstrating qualities like punctuality, credibility, and accountability. They must operate in the high competence/high visibility quadrant.

1. From
Badass Grad to
From
Badass Grad to
Kickass Executive
Kickass Executive
Emily Bennington
Emily Bennington
Author, Effective Immediately
Author, Effective Immediately

2. #1:#1:
Superstar ExecsSuperstar Execs
GetGet The GameThe Game
Has Shifted.Has Shifted.

3. Up to this point
your success has
mostly been about
you.

4. Not anymore.

5. Your individual
contributions are
now about 1/3 of
your overall success.

6. My first performance reviewMy first performance reviewMy first performance reviewMy first performance review
““What impressionWhat impression
are you makingare you making
right nowright now?”?”

7. You earn trust by
owning your choice
in each moment.

8. …even if you don’t
like it.

9. The same
skills that
keep you
alive in
the water
keep you
alive in
business.

10. Why do we reactWhy do we react
emotionallyemotionally
anyway?anyway?
Why do we reactWhy do we react
emotionallyemotionally
anyway?anyway?
P.S. Men and women are hardwired differently.

11. Building your reputation
Do people work with you because they are
compliant or compelled?

12. People have to trust
the PERSON before
they trust the
MESSAGE.

13. Every choice you make says
something about you.
What choices areWhat choices are youyou
makingmaking right nowright now??

14. #2:#2:
Superstar ExecsSuperstar Execs
KnowKnow TheirTheir
Unique Value.Unique Value.

16. Brand Power: Businesses GetBrand Power: Businesses Get
ItIt

17. What is YOUR Brand?What is YOUR Brand?
How you see yourselfHow you see yourself How others see youHow others see you
(self-impression) (perception)
Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success

18. If you’re not clearIf you’re not clear
on the value you’reon the value you’re
bringing,bringing, maybemaybe
you’re not bringingyou’re not bringing
much value.much value.

19. Meet Jacqueline Lipman.Meet Jacqueline Lipman.

21. Integrity Achievement Effectiveness
……and developed these three “key words.”and developed these three “key words.”

22. What are yourWhat are your
key words?key words?

23. Why does
this matter?

24. #3:#3:
Superstar ExecsSuperstar Execs
WorkWork In The RightIn The Right
Quadrant.Quadrant.

25. 1 2 3 4 5 6 7
ContributionContribution
Months After EntryMonths After Entry
Source: Michael Watkins, Your First 90 Days
** Source: The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins
When will you break even?When will you break even?When will you break even?When will you break even?

26. CompetencyCompetency
VisibilityVisibility
Highly visible,
but not competent
Highly competent,
but not visible
Not competent or visible
Highly competent
and visible
How have I moved the needle
today?
How have I moved the needle
today?

27. First Six Months: Mind Your -IlitiesFirst Six Months: Mind Your -IlitiesFirst Six Months: Mind Your -IlitiesFirst Six Months: Mind Your -Ilities
Punctuality
Likability
Accountability
Dependability
Responsibility
Humility
CredibilityCredibility

29. More E-communication = Less EQMore E-communication = Less EQMore E-communication = Less EQMore E-communication = Less EQ

30. Friday Updates
are GREAT
credibility
builders.

31. Know your
company’s
scorecard.

32. Bottom line:
You won’t be trusted with
big things until you get the
“little” things right.

34. Career PULL versus career push.Career PULL versus career push.Career PULL versus career push.Career PULL versus career push.

35. EmilyBennington.com
Facebook.com/EmilyBennington
@EmilyBennington
emily@emilybennington.com