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Inclusion in Emerging Technology | Seattle Interactive 2017
The document discusses the importance of inclusion in emerging technologies, highlighting its impact on market dominance and long-term business success. It presents various examples and testimonials showcasing how inclusive design benefits underserved groups and fosters loyalty among users. The presentation concludes with actionable takeaways for businesses to prioritize diversity and inclusion in their development processes.
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Inclusion in Emerging Technology | Seattle Interactive 2017
- 1. INCLUSION IN EMERGING TECHJulia Copley ConnectionsStrategist, POP @copleyj Di Dang Emerging Tech Lead, POP @dqpdang
- 2. Agenda What is inclusion POVon inclusion in Emerging Tech Why it matters Examples in the wild Business case studies for IiET Recap and takeaways Q&A
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- 5. Diversity is beinginvited to the party. Inclusion is being asked to dance. “Vernā Myers, diversity and inclusion specialist
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- 11. TARGET DEMOGRAPHICS ESL 62m Early adopters 52m Lowincome 41m Seniors 37m Moms 85m
- 12. Source: Microsoft InclusiveDesign Manual
- 13. Emerging platforms thatengage, make welcome, and are made for underserved groups, not just early adopters WHAT WE MEAN WHEN WE SAY INCLUSION IN EMERGING TECH
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- 17. •Emerging technologies, ifsuccessful, will one day have fully emerged to be as mainstream as say smartphones
- 18. •Emerging technologies, ifsuccessful, will one day have fully emerged to be as mainstream as say smartphones
- 19. •Emerging technologies, ifsuccessful, will one day have fully emerged to be as mainstream as say smartphones
- 20. WHY IT MATTERS TOYOU AND YOUR BUSINESS
- 21. BUILT FOR LONGTERM = INCLUSIVELY • Rising demographic trends
- 22. BUILT FOR LONGTERM = INCLUSIVELY • Rising demographic trends • Mission-minded businesses do better
- 23. BUILT FOR LONGTERM = INCLUSIVELY • Rising demographic trends • Mission-minded businesses do better • Your competitors will be
- 24. BUILT FOR LONGTERM = INCLUSIVELY • Rising demographic trends • Mission-minded businesses do better • Your competitors will be • Final product will be better
- 25. What’s in it foryou What is inclusion POV on inclusion in Emerging Tech Why it matters Examples in the wild Business case studies for IiET Recap and takeaways Q&A
- 26. MAKING THE BUSINESSCASE FOR INCLUSION IN EMERGING TEC
- 27. Need image: Google Expeditions/Echo/Sidra GoogleExpeditions image Overlay text: Building long-term loyalty Echo image Overlay text: Claiming market dominance Sidra Overlay text: Doubling conversion rates
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- 30. this came tomy school in new jersey today and we went to different collages and we went to space and underwater and in Athens Greece it was awesome “YouTube reviewer This has to be the best day I’ve had teaching in a long time. I’ve enjoyed this so much, and I know my students did too.Marty Sharpe, CTO, Catawba County Schools, quoting a school facilit“ Rusty – I just slapped these onto the page, can you make them look less crappy?
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- 33. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html OFMIDDLE SCHOOLERS HAVE EXPERIENCED AR/VR IN A CLASSROOM SETTING 9%
- 34. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html OFMIDDLE SCHOOLERS HAVE EXPERIENCED AR/VR IN A CLASSROOM SETTING 9% OF MIDDLE SCHOOLERS WANT AR/VR IN THEIR ULTIMATE SCHOOL 47%
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- 36. FUTURE BUSINESS IMPACT http://www.tomorrow.org/speakup/speak-up-2016-augmented-and-virtual-reality-in-k12-education-april-2017.html TAKEAWAY BUILDINGLONG-TERM LOYALTY AND EXPANDING ACCESS TO GREAT EDUCATION
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- 39. AMAZON ECHO My husbandis wheelchair-bound. With Alexa he has a great deal of control of his environment in ways that make him much more independent. Others might enjoy Echo for fun and convenience, but for him it is a lifeline! “Amazon Echo user review, June 2015 I can get out of bed and say quietly, ‘Alexa, turn on the kitchen light.’ And then I can see where I’m going so I don’t fall down the stairs. “Bev Weiler, visually-impaired Amazon Echo owner, 2017
- 40. POSITIVE BUSINESS IMPACT AllUS households 118m 2017 Amazon Echo sales 16.1m https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/ Smart speaker homes 23m
- 41. POSITIVE BUSINESS IMPACT AllUS households 118m 2017 Amazon Echo sales 16.1m 2020 https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/ Smart speaker homes 23m Smart speaker homes 94m Amazon Echo sales 65.8m All US households 124m
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- 43. UNITED NATIONS + UNICEF+ SAMSUNG
- 44. When Sidra tookme outside, I turned in a circle, seeing the landscape of tents and dirt, searching for where they ended. But no, the tents went on forever. Eighty-four thousand people. “And this is just one camp,” I thought. “Erica Swallow, MIT’s The Tech
- 46. POSITIVE BUSINESS IMPACT 20142015 $204M UNICEF Funds for Humanitarian Action 200 175 150 125 $139 M Millions$ US https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf
- 47. POSITIVE BUSINESS IMPACT 20142015 $204M UNICEF Funds for Humanitarian Action 200 175 150 125 $139 M Millions$ US Millionsof Devices https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf Total predicted devices shipped by EOY 2017 2.5 1.0 .5 0 2.23 M Samsun g Gear VR Oculus Rift HTC Vive PlayStation VR Google Daydrea m 6.8 M 1.0 M .4 M .75 M 1.5 2.0
- 48. TAKEAWAYS FLAGSHIP AWARENESS POSITIVE IMPACTON PEOPLE IN NEED
- 49. RECAP • Rapid change •Early market share • Rising demographic trends • You can assist (or lead!) now Landing slide for each section.
- 50. NEXT STEPS • Havediverse and inclusive stakeholders • Test early, test often, with diverse and inclusive audience • Think long-term loyalty as well as short-term acquisition • Join the conversation Maybe hide?
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