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The golden circle
This document discusses Simon Sinek's concept of "The Golden Circle", which proposes that great leaders motivate people by inspiring them with a clear reason or purpose ("Why") for their work, rather than simply describing what they do ("What") or how they do it ("How"). The Golden Circle follows a natural pattern that starts from the inside - with understanding the deeper Why - and then moves outward. The document uses Apple as an example, contrasting how most companies would describe themselves versus how Apple communicates by starting with its inspiring purpose or belief before discussing products or methods. It encourages teachers to consider applying this principle to better motivate through a sense of shared meaning and purpose.
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The golden circle
- 1. The Golden Circle TheGolden Circle The Golden Circle
- 2. • There area few leaders who choose to inspire rather than manipulate in order to motivate people. • Great leaders follow a naturally occurring pattern that Simon Sinek calls The Golden Circle
- 4. • The conceptof the Golden Circle was inspired by the golden ratio. From the Egyptians to Pythagoras to Leonardo da Vinci , many have looked to the golden ratio to provide a mathematical formula for proportion and even beauty. It also supports the notion that there is more order in nature than we think, as in symmetry of leaves and the geometric perfection of snowflakes.
- 5. • The GoldenCircle also finds order and predictability in human behavior. Put simply, it helps us understand why we do what we do. The Golden Circle provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by first asking WHY.
- 6. • And itall starts from the inside out. • It starts with WHY.
- 7. • Every singlecompany or organization on the planet knows WHAT they do. This is true no matter how big or small, no matter what industry. Everyone is easily able to describe the products or services a company sells or the job function they have within that system. • WHATs are easy to identify.
- 8. • Some companiesknow HOW they do WHAT they do. • HOWs are often given to explain how something is different or better. • It would be false to assume that’s all that is required . There is one missing detail:
- 9.
- 10. • Very fewpeople or companies can clearly articulate WHY they do WHAT they do. By WHY it is meant your purpose, cause or belief. WHY does your company/ organization exist? WHY do you get out of bed every morning? And WHY should anyone care?
- 11. • The principleof the Golden circle will be demonstrated with a simple example. • If Apple were like most other companies, a marketing message from them would move from outside in of The Golden Circle. 08/25/13
- 12. WHAT • We makegreat computers. • They’re beautifully designed , simple to use and user-friendly. Wanna buy one? How
- 13. • Now let’srewrite the example in order Apple actually communicates. 08/25/13
- 14. WHY? • Everything wedo, we believe in challenging the status quo. We believe in thinking differently. • The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. • And we happen to make great computers. Wanna buy one? WHAT? HOW?
- 15. DEAR TEACHERS, • Nowthat you know the principle of the Golden Circle, it is up to you whether to use it in your work or not. • Everybody makes their own choice.
- 16. Don’t forget! • Poorleaders want others to follow them. • Great leaders are committed to following a cause or idea greater than themselves.
- 17. • The materialsfor this presentation are from Simon Sinek’s book START WITH WHY THANK YOU! 08/25/13