The document analyzes the film poster for "Dirty, Pretty Things" from 2002. It summarizes that the poster uses a large mysterious image of a naked female at the center to attract attention. Her faded look and the somber black background create an eerie and secretive tone. While the poster layout and design are otherwise plain, the unconventional cut-out lettering of the title adds intrigue and uniqueness to draw in viewers.

1. Film Poster
Analysis
Dirty, Pretty Things 2002

2. Purpose
The poster doesn’t give too
much but just the title and
the other production
information. The image is
the centre point which
takes a majority of the
poster, this is an important
indicator as the female is
looking rather secretive
with the fading into black
effect gives a mysterious
look wanting the audience
to watch more
Key Image
The main image is of the
female who is placed in the
middle of the poster, she is
clearly the main attraction as
the size of her is quite large.
She appears to be looking
towards us with not a lot of
emotions in her face; she does
however look seductive as she
is not wearing any clothing.
Her black hair seems to blend
with the black background
whilst her torso fades into the
background making her come
across very mysterious.

3. Background
The background has
literally nothing to it but
just a black background;
this simply tells the
audience of the genre of
the film as black is usually
seen as sophisticated and
conservative. No use of
bright colours or any forms
of patterns or effects can
show the seriousness of
the film
Colour
The colour pallete of the
poster is very basic except for
the title. The black background
gives a darkness feel to it but
there is a pop of colour in the
text especially the title. The
tagline, subline and actresses
name are all in a tan-orange
colour whilst the title has a
variety of bright and bold
colours for each letter. There
seems to be no colour scheme
for the title as the colours are
all very different and random
(e.g. blue, yellow, green and
purple). The title is a major
contrast to the rest of the
poster as it’s very loud and
bubbly, this could’ve been
used to ease the tension of
the females’ strong facial
expression and just give the
overall poster more of a
likeable look

4. Text Font
The sans serif of the text is
very basic but is very easy to
read and the condensed
production section in the
white is a common style used
in most film posters. However,
the title is much exaggerated,
mimicking the use of cut out
pieces of letters found in
magazines/newspapers to
create the name of film. This
could be seen as a unique and
eye-catching method to
portray but can have a dark
side to it as this methods is
commonly used by individuals
to conceal their identity (by
withdrawing their handwriting
and fingerprints), adding more
to the mystery and the
unknown
Tag Line
“Some things are too
dangerous to keep a secret”
is the tagline of the poster.
This explains the female as
she looks to be hiding
something. The tagline also
suggests that something
violent may occur within the
movie as there may be a
circumstance to those who
do not keep the secret. I
think the poster needed a
tag line as the image doesn’t
give too much away, the
tagline helps the audience
understand the concept
more

5. Layout
The layout if the poster has a
very eerie and mysterious look
to it as mentioned. There isn’t
really a lot going on within the
poster but the poster is
proportioned evenly with the
text and image in suitable
places. The darkness of the
background takes up the
whole poster making it very
dominant; this makes the
other content stand out a lot
more such as the image of the
female who appears to be
clearly acknowledged, the fact
that she is solely by herself
indicates she’s the main
character and the tagline may
have something to do with an
issue she will do. She seems to
take a lot of the space within
the poster leaving the lower
half for the text to be slightly
compact together again
showing that she is the main
attraction in the poster
Target Audience
I would suppose the target
audience would be for
women due to the main
character revolving around
a female, but, the tagline
shows that the film may
include violence and action
which will attract male
viewers

6. Overall Opinion
The poster design is rather plain for me, but the
mysteriousness caught my eye. The poster design does live
up to sophisticated and conservative look which some will
find appealing. The image of the female makes me eager to
watch the film as I’m intrigued into what is going through
her mind and why she may be looking in such a manner.
The title makes the poster a bit more edgy but stylish in a
funky way, I like how the artist didn’t just stick to the
conformist look so went in with the unique title