The document analyzes the Motorola Moto G smartphone's lifecycle and market impact, highlighting its launch in November 2013 and success in markets like Mexico and Brazil. It discusses the product life cycle phases, including introduction, growth, maturity, and decline, noting the rapid sales and subsequent competition. The second generation, launched in September 2014, aims to build on its predecessor's success but faces challenges in sustaining growth and innovation.

1. Motorola Moto G:
PLC and BCG Matrix Analysis
Presentation by:
Anshul Pareek
Bhola Singh
Karthik Mysore
Lokesh Vasnani

2. Motorola Profile
• US Based company founded in 1928 by Paul V.
Galvin
• Pioneer in cellular telephones
• Motorola Razr(Razor) series- Sold over 120
million units
• In 1998, Motorola was overtaken by Nokia
• In 2005, 2nd position.
• Lost $4.3 billion from 2007 to 2009
• New phone in Nov 2009-The Motorola Droid-
Google Android 2.0

4. Motorola Moto G
• Launched in November 2013.
• The top selling phone in Mexico
and Brazil.
• Released in India on February 6,
2014 in an exclusive tie up with
Indian e-commerce company
Flipkart.
• “The best budget smartphones of 2013 and 2014”-
by PC Advisor, Expert Reviews, Trusted Reviews

5. Product Life Cycle (PLC)
• The four phases through which a product goes over its lifespan.
• Introduction
• Growth
• Maturity
• Decline

7. • Introduction: (Feb. 2014): Flipkart.com, Digital Marketing,
Reviewed, Unboxing.
• Growth (Feb. 2014): “20000 units of Moto G's 16 GB version sold
out within 15 minutes” – BusinessToday
• Maturity (March- June 2014) : “Motorola has seen highest sales
in its history from Moto G, says Magnus Ahlqvist, Motorola VP”.
--27 March 2014. DNA.
• Sold 1 million devices in just 5 months via Flipkart.
• Decline: (July- August 2014): Asus ZenPhone 5, Xaomi Mi3,

8. BCG Matrix
Introduction Growth
Decline Maturity

9. RELAUNCH
Moto G (2nd Gen)
• Moto G 2nd generation launched on
5th Sept. 2014
• Better features and specifications.
• Technical upgrade.
• “Moto G: Motorola's surprise hit,
honed at knifepoint” -Cnet

11. Present Stage and Future Expectations
• Introduction: Moto G 2nd generation launched on 5th
Sept. 2014
• Introduction to Growth phase as expected
•May not see a peak Maturity phase.
• Need some new innovation and features
• Can Enter Decline Phase early