The document explores various motivation theories, including Maslow's hierarchy of needs and Herzberg’s motivation-hygiene model, addressing intrinsic and extrinsic rewards. It also discusses equity theory, emphasizing fairness in workplace motivation, and concludes with a case study of Kellogg’s, highlighting their motivational strategies and employee incentives. Key initiatives at Kellogg's include flexible working arrangements, health programs, and creating a supportive workplace culture.

1. MOTIVATION
GROUP 2
TEAM MEMBERS
TANRAJ SINGH ARORA 203006
PRABAL NEGI 203012
AVNI JAIN 203048
TANISHA JAIN 203096
TANISHA PATNAIK 203105
ISHAAN KAINTURA 203109
VANSH KOHLI 203131

2. TABLE OF CONTENTS
05
06
07
08
PORTER AND LAWLER’S
THEORY
EQUITY THEORY
FINANCIAL AND NON
FINANCIAL INCENTIVES
CASE STUDY: KELLOGG’S
01
02
03
04
INTRODUCTION:
MOTIVATION
MASLOW’S NEED
HIERARCHY THEORY
HERZBERG’S
MOTIVATION-HYGIENE
MODEL
INTRINSIC AND
EXTRINSIC REWARDS

3. WHAT IS MOTIVATION ?

4. 01
MOTIVATION
MOTIVATION

5. NATURE & SIGNIFICANCE OF MOTIVATION
NATURE
Motivation is a psychological
phenomenon which generates within an
individual. A person feels the lack of
certain needs, to satisfy which he feels
working more.
SIGNIFICANCE
❏ Improves Performance Level
❏ Helps to change negative or
Indifferent attitude of employees
❏ Reduction in Employee Turnover
❏ Helps to Reduce Absenteeism in
Employees

6. 02
MASLOW’S
NEED
HIERARCHY
THEORY

7. MASLOW’S NEED HIERARCHY THEORY
➢ Motivation is a highly complex, many
researchers have studied about
motivation from several dimensions and
developed some theories.
➢ Maslow’s Need of Hierarchy Theory is
considered fundamental to
understanding a motivation.
➢ Abraham Maslow, a well known
Psychologist in a classic paper
published in 1943, outlined the elements
of an overall theory of motivation.
➢ His theory was based on human needs.

8. THIS THEORY IS REPRESENTED IN 5 WAYS :

9. ➢ Researchers have proved that there is lack of
hierarchical structure of needs as suggested by
Maslow.
➢ Need and satisfaction of needs is a psychological
feeling. Sometimes even the person may not be
aware about his own needs.
➢ Another problem with Maslow’s theory of motivation
is the Operationalisation of some of his concepts
which makes it difficult for the researchers to test
his theory. For instance, how does one measure self
actualisation?
CRITICISMS OF MASLOW’S THEORY

10. 03
HERZBERG’S
MOTIVATION
-
HYGIENE
MODEL

11. FREDRICK
HERZBERG’S
RESEARCH
Herzberg conducted his
research based on the interview
of 200 Engineers and
Accountants to describe their
good and bad experiences at
work.

12. MOTIVATING
AND HYGIENE
FACTORS
He established the independence of the terms satisfaction
and dissatisfaction. Herzberg also propagated that today’s
motivators are tomorrow’s hygiene.

13. CRITICISMS
OF
HERZBERG’S
MODEL
❏ Limited Study
❏ Methodology
❏ Job Enrichment

14. COMPARISON
OF HERZBERG
AND
MASLOW’S
MODELS

15. 04
INTRINSIC
AND
EXTRINSIC
REWARDS
Intrinsic motivators
● Internally generated
● Associated with task or job itself
Extrinsic motivators
● Externally generated
● Usually contingency based

16. RELATION BETWEEN INTRINSIC AND EXTRINSIC
REWARDS

17. 05
PORTER
AND
LAWLER’S
MOTIVATION
MODEL

18. VROOM’S EXPECTANCY THEORY

20. 06
EQUITY
MODEL

21. > Equity theory of motivation was proposed
John Stacy Adams in 1963.
> The Equity Theory of Motivation deals with
the way people compare the value of themselves
to others in similar work situations based on
their inputs and outputs.
> The theory assumes that people’s motivation in
an organization is based on the desire to be
treated equally and fairly.
> The higher an individual’s perception of equity, the
motivated they will be and vice versa.
EQUITY THEORY OF MOTIVATION

22. ADAM’S EQUITY THEORY

23. STRUCTURE OF EQUITY IN WORKPLACE

24. CONSEQUENCES OF
INEQUITY
Change their inputs
Change their
outcomes
Distort perceptions of
self
Distort perception of
others
Leave the field

25. 07
FINANCIAL
AND NON
FINANCIAL
INCENTIVES

26. —STEVE JOBS
“The only way to do great work is to
love what you do. If you haven’t
found it yet, keep looking. Don’t
settle.”

27. WHAT ARE INCENTIVES?
An incentive is something that motivates or
drives one to do something or behave in a
certain way. There are two type of incentives
that affect human decision making.
TYPES OF INCENTIVES
1. FINANCIAL INCENTIVES
2. NON-FINANCIAL INCENTIVES

30. EXAMPLES

31. CASE
STUDY

32. The Kellogg Company is the world’s
leading producer of breakfast
cereals. Its products are
manufactured in 18 countries and
sold in more than 180 countries.
For more than 100 years, Kellogg's
has been a leader in health and
nutrition. It has done this by
providing consumers with a wide
variety of food products.
Keeping everybody motivated no
matter what their role is not easy.
Kellogg's was recently placed in the top 100
of the Best Companies to Work For list in
The Sunday Times.
ABOUT

33. ❏ Kellogg’s suggestion box scheme: Snap Crackle and
Save
❏ Weekly group huddles
❏ 'Fit for Life' programme
❏ Offered competitive salaries and encouraged to be
creative.
❏ Open-plan lobby area with coffee bar
Other initiatives within the organisation include:
● flexitime, home working, part-time working and
job sharing
● career breaks, parental leave, time off for
dependents and maternity and paternity leave
● on-site gyms or subsidised access to local
facilities.
POLICIES/
INITIATIVES
WITHIN THE
ORGANISATION

34. Building a better workplace
through motivation

35. CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, and infographics & images by Freepik.
THANK YOU GROUP 2
TEAM MEMBERS
TANRAJ SINGH ARORA 203006
PRABAL NEGI 203012
AVNI JAIN 203048
TANISHA JAIN 203096
TANISHA PATNAIK 203105
ISHAAN KAINTURA 203109
VANSH KOHLI 203131